In-game advertising | Bizcommunity

In-game advertising | Bizcommunity

News

Advertising

Gaming's $184bn market undervalued by advertisers, Warc report finds

1 Aug 2024

Game changer: How data science is reshaping esports

Digital

Game changer: How data science is reshaping esports

Paul Stemmet & Shaloam Mutetwa, Issued by Dentsu 8 May 2024

Advertising

Warc report: Advertising spend to double in 2024

18 Jan 2024

Source: © 123rf Sales director at Reach Africa, Leslie Adams discusses the boom in mobile gaming across the continent - and why audio is the future for in-game advertising

Mobile

The African Mobi Gamer: An untapped opportunity for advertisers

Leslie Adams 25 Oct 2023

Entravision Africa launches new product EVX

Advertising

Entravision Africa launches new product EVX

Issued by 365 Digital 17 Apr 2023

Entravision 365 Digital brings in-game advertising to more African advertisers in exclusive partnership with Anzu

Advertising

Entravision 365 Digital brings in-game advertising to more African advertisers in exclusive partnership with Anzu

Issued by 365 Digital 17 May 2022

Wordle: how a simple game of letters became part of the New York Times' business plan

Services

Wordle: how a simple game of letters became part of the New York Times' business plan

Mark Brill 4 Feb 2022

Entravision expands into Africa and acquires leading advertising solutions company 365 Digital

Advertising

Entravision expands into Africa and acquires leading advertising solutions company 365 Digital

Issued by 365 Digital 5 Nov 2021

E-sports veteran Nick Holden teams up with 365 Digital as gaming solutions specialist

Advertising

E-sports veteran Nick Holden teams up with 365 Digital as gaming solutions specialist

Issued by 365 Digital 7 Jul 2021

Moat by Oracle Data Cloud and Anzu.io team up to bring measurement to mobile and PC in-game advertising worldwide

Advertising

Moat by Oracle Data Cloud and Anzu.io team up to bring measurement to mobile and PC in-game advertising worldwide

Issued by 365 Digital 18 Dec 2020

Cut through the noise with audio advertising

Advertising

Cut through the noise with audio advertising

Christian Facey 30 Nov 2020

Ads that don't harm the gaming experience, but actually enhance it

Digital

Ads that don't harm the gaming experience, but actually enhance it

Issued by 365 Digital 28 May 2020

Screengrab from D&AD video.

D&AD Awards

D&AD opens call for entries with key changes to better reflect industry developments

5 Dec 2019

The (virtual) reality of in-game advertising

Advertising

The (virtual) reality of in-game advertising

Leigh Andrews 18 Feb 2016

In-game advertising: The next frontier for King Price

Advertising

In-game advertising: The next frontier for King Price

Leigh Andrews 22 Sep 2015

The D&AD student winners

Events & Conferencing

The D&AD student winners

20 Aug 2012

[2011 trends] An A-to-Z of social media trends to watch

Trends

[2011 trends] An A-to-Z of social media trends to watch

Tara Turkington 24 Jan 2011

Advertising

Massive Inc. and comScore prove in-game advertising ROI for Bing

21 May 2010

Mobile advertising market grows 32% in 2009

Mobile

Mobile advertising market grows 32% in 2009

3 May 2010

[2010 trends] Year of the Tiger for digital

Digital

[2010 trends] Year of the Tiger for digital

Rob Stokes 18 Jan 2010

Obama - winner of the digital race

Marketing & Media

Obama - winner of the digital race

Chipo Madusise 23 Feb 2009

Mobile

Mobile applications white paper from MMA

12 Sep 2008

Advertising

The potential of massively multiplayer online games for advertisers

2 Aug 2006

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