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![Source: © 123rf Warc's Marketer’s Toolkit 2024]] has identified five key trends that will shape global marketing strategies in 2024, one of which is generative AI](https://biz-file.com/c/2311/718662-120x120.jpg?4)
![Source:](https://biz-file.com/c/2203/648327-120x120.jpg?3)
![Brian Wieser, global president, Business Intelligence, WPP.](https://biz-file.com/c/2005/557823-120x120.jpg?3)
![Image source: Gallo/Getty Images.](https://biz-file.com/c/2002/540454-120x120.jpg?2)
![TV leads ad investment for food and soft drinks while the rest shifts online - finds Warc](https://biz-file.com/c/1910/519173-120x120.jpg?2)
![(c) Maksim Kabakou -](https://biz-file.com/c/1901/479351-120x120.jpg?2)
![Global Ad Trends report focussing on OTT compiled by Warc](https://biz-file.com/c/1810/465491-120x120.jpg?2)
![Viral video success in 2018](https://biz-file.com/c/1802/430037-120x120.jpg?2)
![Image credit: Burak Kebapci via .](https://biz-file.com/c/1801/426302-120x120.jpg?2)
![Warc's Global Ad Trends report shows changes in adspend](https://biz-file.com/c/1612/373134.jpg)
![Consensus Ad Forecast indicates global advertising spend slows in 2017](https://biz-file.com/c/1611/367298.jpg)
![2015: Mobile is key](https://biz-file.com/c/1501/250416.jpg)
![ZenithOptimedia releases its 'Global Adspend' forecasts](https://biz-file.com/c/1404/189944.jpg)
![Jonathan Barnard](https://biz-file.com/b/1111/125175.jpg?1)
Marketing & Media
Global adspend continues to grow despite stock market turmoil
Jonathan Barnard 14 Nov 2011
![Global advertising spend up 5.7% in Q2 2011](https://biz-file.com/c/1110/85122-120x120.jpg)
![Global adspend up 8.8% in Q1 2011: Advertisers push TV spend](https://biz-file.com/c/1107/77023-120x120.jpg)
![Herman Manson](https://biz-file.com/b/1106/97075.jpg?1)
Marketing & Media
Developing markets grabbing bigger share of global ad expenditure
Herman Manson: @marklives 21 Apr 2011
Marketing & Media
2004 Global Ad Spend Report points to New World Order
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