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Your customer is not a dummy
Marketing & Media
Your customer is not a dummy

Esther Karuku 17 Aug 2015

Of mobile app success
Marketing & Media
Of mobile app success

Esther Karuku 4 Mar 2014

How culture influences marketing in Kenya
Marketing & Media
How culture influences marketing in Kenya

Esther Karuku 23 Sep 2010

Celebrity endorsements: a Kenyan guide
Marketing & Media
Celebrity endorsements: a Kenyan guide

Esther Karuku 5 Mar 2010

Cultivating brand loyalty in Kenya
Marketing & Media
Cultivating brand loyalty in Kenya

Esther Karuku 13 Jan 2010

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