Adrian Morris studied architecture at Wits, graduating in 2000, and then studied strategic brand communication at Vega, giving him the benefit of understanding design and architecture and its close affiliation to brand strategy. He worked at Old Mutual Properties Development division from 2001 to 2004 before becoming a partner at DZMSpace in 2004. In 2007 he completed a PMD at GIBS and in 2008 he became a partner at Design Partnership when it merged with DZMSpace.