Martin Kingdon

Martin Kingdon

Strategy Director - Visualfusion Pty Ltd
Location:United Kingdom

Profile

Martin Kingdon is Strategy Director at Visualfusion. He has been involved in marketing at retail and shopper insight in South Africa through Visualfusion, the in-store specialist below the line agency, applying global knowledge where applicable, to the diverse South African market.
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SOUTH AFRICA

Testing the test
Testing the test

I have always thought that it was common sense to understand as much as possible about the people who were, or would possibly be, actually buying my products in the real world with their real money. Strange then how much money is not spent by brands...

Martin KingdonBy Martin Kingdon 6 Mar 2013

SOUTH AFRICA

The curious case of investment in Shopper Marketing
The curious case of investment in Shopper Marketing

Seems like everyone needs to have some Shopper Marketing these days. That is capital "S", capital "M". Shopper Marketing. Too good for lower case. All around the world people are nodding sagely at the revelations coming out about how shoppers...

Martin KingdonBy Martin Kingdon 28 Feb 2013

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