Josephine Wawira

Global PR Assistant at Jumia Travel
Location:Nairobi, Kenya


Josephine Wawira is a consultant in communication and public relations with over six years of progressive writing and broadcast experience. She is currently a writer for Africa's online hotel booking portal, Jumia Travel, focusing in the areas of travel, tourism, and hospitality as it relates to Africa.
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How fintechs are making Africa a leading global innovation hub

In a continent where over 60% of the adult population is unbanked and the financial sector is considerably underdeveloped, fintech has been a welcomed revolution...

By Josephine Wawira 27 Jan 2020

Focus shifts to a mobile economy in Africa

Africa is set to be the next big mobile market and the mobile economy is expected to generate more than $150 billion by 2022 to Africa's GDP...

By Josephine Wawira 19 Mar 2019

Africa's travel and tourism top 2018 highlights

Africa's travel and tourism industry continued to record impressive growth in the past year. The continent hit a 63 million high in international tourist arrivals in 2017, as compared to 58 million in 2016...

By Josephine Wawira 14 Jan 2019

Growth of African tourism as industry remains resilient

The United Nations World Tourism Organisation's Zurab Pololikashvili shares his insights with Josephine Wawira on the growth of Africa's tourism sector...

By Josephine Wawira 31 Dec 2018

Africa receives 5% of international arrivals

Africa's travel and tourism industry continues to record impressive growth over the years. In 2017, the continent hit a 63 million high in international tourist arrivals as compared to 58 million in 2016...

By Josephine Wawira 20 Dec 2018

Google Street View to heavily impact Kenya's tourism sector

Technology. A constant component that progressively weathers challenges of e-commerce evolution in every industry...

By Josephine Wawira 22 Oct 2018

Use of innovative technology in designing diverse tourism products

Investment in new technology provides the tourism sector with opportunities for novelty, aimed at providing a platform for designing new and tangible tourism products...

By Josephine Wawira 12 Oct 2018

Hospitality industry a leading employer in Kenya

A grim picture has recently been presented in a survey by the Kenya National Bureau of Statistics that of a whopping seven million Kenyans currently unemployed with only 1.4 million desperately looking for work...

By Josephine Wawira 21 Sep 2018

#TourismMonth: Surge of the digital travel consumer

Digitalisation is increasingly seen to empower travel consumers especially those seeking diversification and personalisation for a remarkable experience...

By Josephine Wawira 18 Sep 2018

Tourism becomes the world's third-largest export sector, generating $1.6tn in 2017

International tourist arrivals grew 7% in 2017, the highest increase since 2010...

By Josephine Wawira 5 Sep 2018

Increased investment in security, soaring Kenya's tourism

Kenya's tourism industry is increasingly driving exports and providing foreign exchange, earning the country tourism expenditures of about $1.2bn in 2017. This represented a 20% increase from approximately $989m in 2016...

By Josephine Wawira 27 Aug 2018

Promotion of Kenya's tourism key to its growth

Kenya's tourism industry has undergone challenges such as the uncertainty surrounding the political landscape in 2017. Yet, its resilient performance has been impactfully felt on the Kenyan economy...

By Josephine Wawira 14 Aug 2018

Demystifying luxury tourism: A case study on Diani Reef Beach Resort & Spa

Luxury tourism is being redefined just like every aspect of the hospitality industry. From marketing to an older, wealthier generation, luxury tourism has evolved to include a younger generation in the rising middle class...

By Josephine Wawira 2 Aug 2018

The state and potential of the aviation sector in Kenya

Jumia Travel engages Kelvin Mwasi, the commercial manager of Skyward Express to shed some light on the state and potential of the aviation sector in Kenya...

By Josephine Wawira 26 Jul 2018

The impact of technology and OTAs on the hospitality industry

"As industry players become more tech savvy, there needs to be a balance between technology and human interaction. It is necessary to keep up with competition and global trends which are stirring creativity and innovativeness."

By Josephine Wawira 19 Jul 2018

Technology trends shaping the hospitality sector

Technology is progressively becoming the backbone of the hospitality sector, and the impact is significantly being felt by hoteliers in their interactions with consumers...

By Josephine Wawira 12 Jul 2018

Importance of innovation and digitalisation in growing tourism

The industry is experiencing a great deal of innovative disruption, with trends such as virtual reality (VR), artificial intelligence (AI), and mobile bookings and payments taking centre stage...

By Josephine Wawira 21 Jun 2018

E-commerce penetration in Kenya ramping up travel

Travellers' resolve and ability to purchase services on the move has increased the reliance on mobile devices, thus giving service providers who invest in easy-to-use apps a rising edge...

By Josephine Wawira 9 Feb 2018

Travel and hospitality trends to dominate in 2018

Various tech solutions, diversification of services by hotels, and the surge of millennial travel are just some of the highlights that marked 2017. The question is, will these continue to dominate in 2018?

By Josephine Wawira 26 Jan 2018

62 million international arrivals in Africa in 2017

According to the latest UNWTO World Tourism Barometer, Africa reached a record of 62 million international arrivals translating to a growth of 8%, which supersedes that of the international number of...

By Josephine Wawira 22 Jan 2018

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