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Her vision began when at 16 she says she knew she would innovate and patent products, enabling her to run her own agency one day. She is also a trend creator and leader in the industry and she has played a significant role as a technology driver, both in process and e-commerce, design and corporate identity creation.

As a successful entrepreneur in the packaging and branding design industry, she has been instrumental in the implementation of new disruptive services, such as, structural form and shape design, seeking Nano technologies in packaging, innovative ways to change the traditional brand process, the shelf shop design as well as global Brand Safari'sTM, and more recently, Black technology through smart or digital packaging and online vs. offline commerce shake-ups. Gail continues to push the boundaries.