Ogilvy: "Internal comms: How Telkom built engagement for success
The telco has turned an oft-neglected marketing channel into an asset, involving its people in projects, inspiring teamwork and unlocking innovation, write Telkom executive: group communication Mooketsi Mocumi and Ogilvy PR MD Samantha Presbury.

 19 Jul 2024
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Ogilvy SA named Most Effective Agency Network and Brand by Effie Index, with KFC recognised as Top Brand
Ogilvy South Africa has been recognised by the Effie Index Awards as both the Most Effective Brand and the Most Effective Agency Network in South Africa.

 27 Jun 2024
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Ogilvy and KFC break history with it’s secret recipe
To prove the strength of KFC’s iconic 11 herbs and spices, Ogilvy and KFC South Africa created the ultimate taste test, which has now gone global. This first-of-its-kind interactive activation allowed KFC's fans to experience the KFC taste in wildly unexpected ways. It was a real-world, in-store taste demonstration, powered by audience ideas, nationwide.

 30 May 2024
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Ogilvy launches pioneering health influencer offering in South Africa
This exciting move is in response to significant shifts in consumer behaviour, with a majority of people seeking health and medical information, on platforms like TikTok and Instagram from healthcare professionals.

 13 May 2024
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Ogilvy leads creative rankings at International Clio Awards 2024
For the second consecutive year, Ogilvy was announced as the most awarded South African agency at this year’s prestigious Clio Awards Show. With more than 120 judges from over 62 countries, the Clios attract some of the best creative communication work from agencies across the globe.

 16 Apr 2024
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Ogilvy’s new AI-driven campaign for Audi, makes the impossible possible
Ogilvy South Africa and Audi teamed up to launch an exciting new campaign that introduces a new line of special edition models, tailor-made for the South African consumer market. This innovative campaign spotlights the premium and luxury features of the new Audi models - the Urban Edition and the Black Edition; blending style, sophistication, and advanced automotive technology seamlessly. The AI-led project aims to capture consumer interest prior to the vehicles arrival in South Africa, solving the business challenge of not having the vehicles physically in market during production.

 25 Mar 2024
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Ogilvy Health leverages the power of data to launch South Africa’s first patient-led cancer registry
As a market leader in health communications, Ogilvy Health is thrilled to support the launch of South Africa's first patient-led cancer registry. This groundbreaking initiative signifies a major breakthrough in the fight against cancer, highlighting the critical importance of data-driven healthcare strategies. With approx. 120,000 people diagnosed with cancer annually, this innovative approach significantly enhances our understanding of the disease.

 26 Feb 2024
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Ogilvy grows its creative leadership in Johannesburg
Ogilvy South Africa is excited to announce that Mbeu 'Snooze' Kambuwa is joining as an executive creative director in its advertising division. Mbeu's addition enhances Ogilvy’s already strong creative team in its Johannesburg campus, led by Kabelo Mashapalo, chief creative officer.

 15 Jan 2024
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Assegais announces VW as Marketer of Year and Ogilvy as the Most Effective Agency
The 2023 Assegai Awards was a remarkable triumph for Ogilvy's clients, underscoring the agency's ongoing commitment to drive brand effectiveness and to deliver business impact across their client's brands. The awards are one of South Africa's leading communication effectiveness competitions, celebrating various areas of specialist marketing performance.

 13 Nov 2023
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Iron sharpens iron: Women empowering each other for better health
Iron deficiency (ID) is the most common nutritional deficiency worldwide, affecting approximately 2 billion people.1 Today it's not only a clinical condition, but a serious public health issue.1 Despite ID's easily identifiable and treatable nature, it is frequently overlooked.2 Several obstacles need to be overcome to manage ID effectively.

 6 Oct 2023
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Ogilvy maintains no 1 position as Most Effective Agency for 2023
In the past 50 years, Effie Worldwide has been a champion and driver of marketing effectiveness in our global industry, recognising all aspects of marketing that contribute to a brand's success and growth.

 20 Sep 2023
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Shaping the future of influence: Ogilvy PR and Influence strengthens leadership team
Ogilvy Public Relations amplifies its strategic expertise with the appointment of Sanesh Maharaj, who joins the business as the new head of influence. This strategic addition to the leadership team marks a significant milestone in Ogilvy's commitment to providing innovative and impactful communication solutions to its clients.

 8 Aug 2023
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Superunion SA joins Design Bridge and Partners, redefining design for businesses, brands and people
Superunion South Africa today announces that it will join Design Bridge and Partners' global design company later this year, rebranding as Design Bridge and Partners South Africa.

 7 Jul 2023
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Ogilvy launches specialised hub to help brands harness the power of TikTok
Ogilvy South Africa is thrilled to announce the launch of TK.Lab, a centralised end-to-end offering aimed at helping brands make a significant impact and reach new audiences on the dynamic platform of TikTok. This collaboration represents the first of its kind, leveraging an exclusive and data-led approach to sourcing data and insights to better serve brands.

 26 Jun 2023
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Discover the power of TikTok to unlock new markets with TK.Lab
Ogilvy is excited to announce the launch of TK.Lab, a centralised, end-to-end specialist offering that helps brands deliver impact and reach new audiences on TikTok. This groundbreaking initiative marks a pioneering effort in harnessing scientific insights and data to propel brand growth.

 15 Jun 2023
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Ogilvy wins record 16 awards at the 2023 One Show for creativity
Ogilvy was recognised as the most awarded agency in South Africa at The One Show, with an amazing 16 awards.

 25 May 2023
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Ogilvy PR shines at 2023 Africa Sabre Awards, with 8 awards
Ogilvy PR South Africa is demonstrating how it's putting work and people at the centre, winning three awards at the 2023 Africa Sabre Awards, and certificates of excellence in five categories.

 21 Apr 2023
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Ogilvy South Africa makes waves in international markets, by successfully blending creativity and technology
Ogilvy South Africa is showcasing SA talent and specialist expertise to the rest of the world through its global offshoring hub for the Ogilvy network. While the company made an impressive comeback on the creative scene last year, it is also making waves globally as a key destination for international clients.

 28 Feb 2023
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Ogilvy appointed to market the Mother City
The City of Cape Town has chosen Ogilvy South Africa as its lead agency, after a rigorous tender process against a full roster of other Cape Town based agencies. The City of Cape Town is a political party-neutral organisation dedicated to making Cape Town a better place to live for all its residents.

 15 Nov 2022
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Ogilvy wins 25 awards at the 2022 Loeries
Ogilvy South Africa finished in a winning position at this year's Loerie Awards, with 25 awards, given for work across multiple brands including Volkswagen, AB InBev, Coronation, KFC, Mondelez and Spotify.

 11 Oct 2022
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Ogilvy wins Social and Digital Agency of the Year with 31 statues
This year the New Generation Awards celebrated their 10th anniversary of evaluating South Africa's best social and digital media campaigns. Awards were given to campaigns that showed excellence and ROI for, social and digital reach, online experiences, app development, mobile marketing, influencer and blogging, as well the most Innovative use of social media.

 5 Oct 2022
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Ogilvy and Cadbury celebrate triple gold at Marketing Achievement Awards
Ogilvy South Africa picked up three stellar wins at the Marketing Achievement Awards (MAAs), for the Cadbury 'In your own words' campaign. This advertising campaign sought to unleash the power of human generosity while raising the level of literacy in our country.

 17 Aug 2022
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Ogilvy wins Digital Agency of the Year, at IAB Bookmark awards
Ogilvy South Africa was announced as 'Digital Agency of the Year' at the 2022 IAB Bookmarks awards ceremony. The Bookmarks, now in their 14th year, celebrate brilliance in digital marketing. They reward both clients and their agencies for building brands through disruptive and high impact digital executions, that deliver measurable results.

 3 Aug 2022
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Ogilvy promotes 'own-grown' talent
We are very proud to announce the promotion of Ndu Donsa to head of strategy for Ogilvy South Africa's Johannesburg office. Ndu has been with Ogilvy since 2015 and has shone brightly in his rise through various positions in the group.

 19 Jul 2022
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Sethna appointed Ogilvy Africa's chief creative officer
Ogilvy Africa has appointed internationally experienced communications professional Delna Sethna as chief creative officer, to head up its creative offering for group's sub-Saharan Africa network from its Nairobi office starting 1 August.

 2 Jun 2022
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Your vote will decide the people's seat of power
To celebrate the 25th anniversary of our Constitution, Constitution Hill and its agency partner, Ogilvy, came together to launch "The 12th Chair" - a creative challenge to design a chair which represents the seat of the people, in partnership with the 11 Constitutional Court judges.

 3 May 2022
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First-of-its-kind campaign launched for Coronation
Creative Consultancy Number 10, in collaboration with Ogilvy South Africa, have launched a category disrupting campaign for Coronation Fund Managers.

 5 Apr 2022
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Ogilvy remains number 1 Best Agency and Ideal Agency, according to South Africa's senior marketers and agency professionals
"Agency Scope is the largest and the most comprehensive survey measuring how agencies are perceived by marketers and how they perform," explains Cesar Vacchiano, president and CEO, Scopen.

 22 Feb 2022
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Ogilvy wins KFC's Youth pitch
After a recent pitch process for KFC's Youth segment, Ogilvy has been confirmed as the agency partner of choice.

 9 Feb 2022
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Ogilvy reveals the key influence trends for 2022 in new report
Ogilvy PR's 2022 Influence Trends Report reveals how influencer marketing is set to radically change next year - and how brands can be ahead of the curve, both in the real world and the new virtual realms. Unveiled during Ogilvy's signature digital series, Ogilvy On, the report explores the emerging trends, hot topics and strategic approaches that will define campaign activations next year and beyond.

 24 Nov 2021
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Ogilvy and the culture of work that delivers exceptional results
Ogilvy South Africa walked away with 48% of the awards for the evening, with an impressive 11 Awards (5 Silver, and 6 Bronze) at the inaugural Effie Awards South Africa held last night.

 15 Oct 2021
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Ogilvy Cape Town and Volkswagen South Africa uplift young and aspiring local artists through #MswenkoChallenge
To launch the new Polo Vivo Mswenko, Volkswagen South Africa, and Ogilvy Cape Town collaborated with some of Mzansi's hottest creatives, GALXBOY (founded by Thatiso Dube) and Yay Abe (Russell Abrahams) to kickstart a crowd-sourced campaign inspired by the streets of SA and the spirit of "Mswenko".

 23 Sep 2021
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Ogilvy Johannesburg announces new chief creative officer
Ogilvy Johannesburg has confirmed Kabelo Moshapalo will be joining the agency as its new chief creative officer on 1 November.

 3 Sep 2021
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Memories of Mo: Celebrating an industry giant
Following the recent passing of Molefi Thulo, a funeral will be held at Ogilvy's Bryanston Offices on Saturday, 7 August 2021.

 5 Aug 2021
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Volkswagen South Africa and agency partner Ogilvy Cape Town launch the new Golf GTI
Volkswagen South Africa and Ogilvy Cape Town have recently released, "The Power of Vrrrpha", a cinematic campaign to introduce VW's iconic new GTI.

 29 Jul 2021
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Ogilvy Cape Town and Volkswagen SA release "Family Never Looked This Good" to launch VW Tiguan
To launch the new VW Tiguan, Volkswagen SA and agency partner Ogilvy Cape Town have released a campaign centered on the authenticity of family relationships.

 8 Jul 2021
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Cadbury and agency partner Ogilvy Johannesburg launch Read to Succeed initiative
Cadbury Dairy Milk recently launched the Cadbury Read to Succeed initiative, with the aim to help address and contribute towards improving literacy in the country amongst our next generation.

 4 Jun 2021
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Ogilvy and Cadbury's 'Generosity Shop' receive MMA Purpose-Led Marketing Award
Ogilvy Johannesburg's work for Cadbury Dairy Milk South Africa, titled 'The Little Generosity Shop', was recently awarded the Purpose-Led Marketing Award at the Marketing Achievement Awards (MMA), during a virtual ceremony hosted at the beginning of the month.

 23 Apr 2021
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Ogilvy Cape Town appoints new creative leader
As part of a renewed strategy and reorganisation of the Cape Town business, Ogilvy has appointed Camilla Clerke as its new executive creative director (ECD).

 2 Feb 2021
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Social Lab triples in size with global client wins
During one of the toughest financial years of recent history, Social Lab South Africa is proud to report a period of extraordinary growth. Amidst a variety of account wins, the team has grown its billings by 300% and tripled its team size.

 2 Dec 2020
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Volkswagen and Ogilvy 'Drive to Defy' in every way
"A campaign that truly lives its pay-off line," is how Ogilvy Cape Town creative director Alex Goldberg describes 'The Drive To Defy' launch of the new Volkswagen T-Roc.

 3 Nov 2020
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Team Red go for gold at New Gen Awards
WPP Team Red (Ogilvy and Wunderman Thompson (previously Cerebra) integrated team for Vodacom) received an outstanding five gold wins this past Friday, 25 September, during the New Generation Awards online ceremony, making them the most awarded brand team.

 29 Sep 2020
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Ogilvy SA appoints Groenewald as new Group CEO
Ogilvy has appointed Enver Groenewald as the new Group CEO of Ogilvy South Africa, effective 1 October 2020.

 21 Aug 2020
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#YouthMonth: Creating an inclusive industry where youth can thrive
I saw a headline a few weeks ago from a leading newspaper titled, "Where are the Youth?". It bemoaned a lack of young people working in key sectors of the economy - this got me thinking.

 1 Jul 2020
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Ogilvy named Network of the Year by The One Show
David Miami secures Agency of the Year recognition

 22 Jun 2020
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Ogilvy's Paul O'Donnell voted president of EACA
Paul O'Donnell, chief executive of Ogilvy EMEA, has been voted as the new president of the European Association of Communications Agencies (EACA) for a two-year term. He succeeds Dominic Grainger, chief executive officer of WPP Specialist Communications, who has been EACA's head since 2016.

 12 May 2020
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What tragedies on Mount Everest can teach business about communicating in a time of crisis
As the world struggles with the impact of Covid-19 it may seem strange that a series of tragedies on the world's highest peak could serve as a lesson in crisis communications. We don't usually associate high altitude mountaineering with lessons for business, leadership and reputation management.

 6 May 2020
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Produced from home: South Africans stand together in new remote TV ad
The challenges of the Covid-19 lockdown restrictions have brought out the indomitable South African spirit, as people find creative ways to stay connected, support each other and express themselves.

 21 Apr 2020
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Rangaka heads back to Johannesburg
Ogilvy Cape Town CCO Tseliso Rangaka is leaving the agency and taking up a position in Johannesburg with FCB.

 10 Feb 2020
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Conroy, Tshabalala join Ogilvy PR team
Ogilvy has ushered in the new year with two powerhouse appointments to further strengthen the agency's impressive PR capability - ENCA co-founder Patrick Conroy and content editor Lerato Tshabalala.

 17 Jan 2020
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South Africa's most effective agency for two years in a row
Ogilvy South Africa celebrated a triumphant night at this year's Assegai Awards, hosted by the Direct Marketing Association of South Africa, to celebrate the most effective marketing in 2019.

 13 Nov 2019
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Ogilvy COO promoted to top global role
Ogilvy South Africa has announced the promotion of Joanna Oosthuizen, Ogilvy South Africa's chief operations officer, to director public relations and influence for Ogilvy's Europe, Middle East and Africa (EMEA) region.

 7 Nov 2019
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Ogilvy strikes gold at the New Generation Awards
Ogilvy South Africa and their clients took to the stage at the 2019 New Generation Awards, winning a total of seven golds. Founded in 2012, the awards celebrate South African agencies and corporates for their innovative use of social and digital media.

 14 Oct 2019
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Loeries 6-in-a-row for Ogilvy
Ogilvy South Africa celebrated its sixth consecutive Grand Prix at the 2019 Loerie Awards, the region's largest advertising festival. Continuing its remarkable winning streak, Ogilvy once again took home the show's highest accolade. This year the award went to Ogilvy Johannesburg for the 'Shave to remember' campaign for Philips and The Nelson Mandela Foundation. The campaign spread positive messages about Nelson Mandela's legacy - through his unique haircut - in the centenary year celebrating and honouring his life. All whilst raising funds for The Nelson Mandela Foundation.

 30 Aug 2019
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New Vodacom ad celebrates nation-building through digital education
In a significant move to showcase the social purpose of its business, Vodacom has launched a heartwarming television commercial emphasising the organisation's commitment to building South Africa through digital education.

 31 May 2019
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Ogilvy Social.Lab ranked third-most effective specialist and digital agency in the world
Ogilvy's Social.Lab performance and social-media offering has received global recognition, with the naming of founding agency and headquarters Ogilvy Social.Lab Brussels as the third-most effective Specialist and Digital Agency in the World at the 2019 WARC Awards.

 28 Mar 2019
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Ogilvy launches Social.Lab South Africa e-commerce offering
Ogilvy has launched Social.Lab, its social media performance division, with a two-hour conference at the Ogilvy campus in Bryanston, titled "How social media is fueling the e-commerce economy".

 22 Feb 2019
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Spears aplenty for Ogilvy
Ogilvy SA won an impressive 19 gold medals at the 2018 Assegai Awards announced in Johannesburg last Thursday. Bringing home the most awards of the evening by any agency and a total of 37 Assegais in all.

 13 Nov 2018
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Ogilvy wins Loeries 2018 in marathon style
Ogilvy South Africa took home 23 statues from the 2018 Loeries held in Durban, including its eighth Grand Prix in a row. The group's awards tally was led by an exceptional performance from Ogilvy Johannesburg, which claimed the Grand Prix in Film Communication for Kimberly-Clark "The World's First Baby Marathon".

 21 Aug 2018
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New appointments at Ogilvy
Ogilvy is proud to announce three new senior appointments that deepen the client-centric approach at the recently re-founded agency.

 12 Jul 2018
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Sabre rattling work for Africa from Ogilvy SA
Ogilvy South Africa picked up the ultimate continental accolade at the 2018 Holmes Report Sabre Africa Awards in Gaborone on Thursday night (10 May 2018).

 16 May 2018
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Prism success for Ogilvy South Africa
Ogilvy South Africa was among the top performing agencies at the 2018 Prism Awards winning five awards.

 24 Apr 2018
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The Creative Circle names Ogilvy as Agency of the Year and Group of the Year
Ogilvy South Africa were presented with seven awards at the 2018 Creative Circle Annual Awards last week. The organisation aims to recognise agencies that promote creativity as a business resource. With winners calculated from various different awards entered throughout the entire year.

 22 Mar 2018
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Asambe Nono makes women abuse a no-no
Asambe Nono is a well-known South African football song. The lyrics suggestively say, "Let's go, my baby, let's go and sleep."

 13 Mar 2018
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The new Polo is launched with over confidence
The new Volkswagen Polo is being launched by Ogilvy Cape Town, the brand's long-standing local agency, with a friendly warning: Beware the confidence.

 1 Feb 2018
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MultiChoice rewarded for media marketing excellence at PromaxBDA
MultiChoice and Ogilvy Johannesburg received eight awards at 2017 PromaxBDA Africa Awards, held last Thursday. The PromaxBDA Awards acknowledge exceptional work in the media marketing space - Ogilvy's campaigns for DStv received three gold and five silver awards.

 17 Nov 2017
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Pendoring adoring Ogilvy's 'Silly Spender'
A Zulu television commercial about a woman wasting her money buying porcelain dogs was a big winner for MultiChoice DStv and Ogilvy Johannesburg at the 2017 Pendoring Awards announced on Friday night.

 14 Nov 2017
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Ogilvy celebrates seventh consecutive Loeries Grand Prix
Ogilvy South Africa took home 24 statues from the 2017 Loeries held in Durban at the weekend, including its seventh Grand Prix in a row. The group's awards tally was led by an exceptional performance from Ogilvy Johannesburg, which was South Africa's best performing agency at the event.

 23 Aug 2017
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Ogilvy continues remarkable Cannes winning streak
Ogilvy & Mather SA scored its third radio Grand Prix in four years on Friday night at the 2017 Cannes Lions Festival of Creativity.

 28 Jun 2017
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Ogilvy lands ads of the year
First prizes for KFC in radio and Iziko Slave Lodge Museum in print led the way for another rewarding awards night for Ogilvy SA at the 2017 Creative Circle Ad of the Year.

 29 May 2017
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Ogilvy Public Relations announces senior promotions
Two recent promotions strengthen the agency's commitment to adding value to both employees and clients.

 24 Mar 2017
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Ogilvy Cape Town wins KFC New Africa Markets
Ogilvy & Mather Cape Town has been appointed lead agency for KFC's New Africa Markets.

 21 Feb 2017
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Ogilvy Cape Town wins global Appletiser account
Ogilvy & Mather Cape Town has been appointed global lead agency for Appletiser.

 31 Jan 2017
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Ogilvy PR Johannesburg wins inaugural PR Agency of the Year
Ogilvy Public Relations Johannesburg has won Financial Mail AdFocus' Public Relations Agency of the Year award, the first time the PR industry has been recognised as a standalone category.

 25 Nov 2016
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Ogilvy PR Johannesburg takes top honours at global network's annual 'Earnie' Awards
Selected from 90 offices around the world, KFC's Story of Hope campaign is named as Ogilvy PR's creative effectiveness campaign of the year.

 9 Nov 2016
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OgilvyRED launches in Cape Town
OgilvyRED - the global strategic think tank at the heart of Ogilvy & Mather - recently launched its first offices in South Africa in Cape Town as a driver of growth, innovation and change in the local brand and marketing space.

 7 Jul 2016
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PR needs an image campaign: time to recognise PR's influence in marketing
Creativity in PR means reframing a brand's story with ideas that cut through this effectively, writes Stuart Smith Global CEO of Ogilvy Public Relations.

 20 Jun 2016
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Ogilvy & Mather Johannesburg and KFC bring home D&AD Yellow Pencil
The agency brings home one of the few Yellow Pencils awarded and four Wood Pencils, making it the top performing SA agency at the awards this year

 23 May 2016
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Ogilvy & Mather lands SA's Grand Prix at Loeries 2015
The agency group took home 35 awards including the country's only Loeries Grand Prix, in Digital & Interactive.

 19 Aug 2015
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Gloo@Ogilvy brings home the only Cannes Lion for digital work
Gloo@Ogilvy, the digital arm of Ogilvy & Mather, received a Cannes Bronze Lion, the only SA digital agency to receive a statue at this year's festival.

 2 Jul 2015
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Ogilvy & Mather SA's digital integration dominates at Bookmark Awards
The agency group takes home sixteen awards across multiple specialist units, with Gloo receiving the coveted Best Agency award.

 5 Mar 2015
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Western Cape Government partners with Ogilvy
After a rigorous pitch process, the Western Cape Government has selected Ogilvy South Africa as their impact partner. The Western Cape Government is committed to providing all residents the opportunity to improve their quality of life and the chance to realise their potential – they’re doing it for you.

 15 Jul 2024
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Ogilvy brings Vodacom back home
“We are incredibly proud to announce our appointment as the Integrated Lead Agency for Vodacom South Africa. Having had the pleasure of working on this brand previously, it is exceptionally pleasing to be bringing the relationship back home to Ogilvy. A huge thank you to the Vodacom marketing leadership and EXCO, for entrusting us to help steer this pioneering South African brand forward. We are excited and energized to work with Vodacom and our partners, to help the brand on its journey from Telco to Techco. Whilst also helping deliver on the brand promise of creating positive impact in the lives of people across our country.” comments Pete Case, Ogilvy South Africa CEO and creative chairman.

 11 Jun 2024
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Ogilvy shines as the winning Consumer and Influence PR Agency at the SABRE Africa Awards
Ogilvy PR & Influence has been recognised as the top Consumer, Influence and Corporate PR Agency at the prestigious SABRE Africa Awards this year. The agency garnered exceptional acclaim, earning accolades in several categories such as Marketing to Consumers, Fashion and Beauty, and Healthcare, driving innovation and achieving exceptional results that resonate across markets. The agency's strategic modern marketing approach was highlighted by its campaigns for notable brands such as Unilever, NARS and Life Healthcare Group.

 17 May 2024
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Ogilvy strengthens its digital services offering and rebrands as Ogilvy One
Ogilvy South Africa has announced the rebranding and repositioning of its specialist digital services offering under a new name, Ogilvy One. The move is part of a global initiative solidifying Ogilvy's position as a leader in the digital marketing space.

 24 Apr 2024
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Ogilvy South Africa invests in further growth of its digital creative hub, C2 Studio
Ogilvy South Africa is continuing to grow as a top global creative and digital media Centre of Excellence. Investments in talent and expanded operations have allowed the agency to share South African skills and talent across Ogilvy's global network. This is driven through its specialised hub, C2 Studio, which creates content for brands and delivers it in the appropriate context that suits the specific media, moment, or mindset in which people will see it. The hub has played a critical role in Ogilvy South Africa gaining new international clients from countries such as the United States, Canada, the UK, France, the Netherlands, and Germany.

 26 Mar 2024
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Ogilvy launches a Creative Technology Academy for emerging South African Talent
Ogilvy is excited to launch a pioneering initiative, called the Creative Technology Academy (CTA). This innovative programme is an expansion of Ogilvy's existing Graduate Programme (OG), underlining the agency's dedication to nurturing emerging industry talent. The programme is designed to promote the development of young graduates from underrepresented backgrounds in South Africa, focusing on enhancing their digital and technological skills. By doing so, it aims to provide industry newcomers with the essential tools they need for their future careers.

 18 Mar 2024
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Ogilvy 2024 Social Media Trends
Ogilvy released its 2024 Social Media Trends Report, highlighting sub-trends within the broader shift towards a culture-first approach to social media. This report draws on the expertise of our talent from various regions, incorporating campaign data and research to gain a deeper understanding of the dynamics with the brands we work with. It aims to provide a comprehensive view of the evolving landscape of social media for brands, looking ahead to the future. Find the full report here: https://www.ogilvy.com/ideas/social-media-trends-2024-culture-first-reset-brands-social

 13 Feb 2024
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Ogilvy and Carling Black Label win the Partnership Award at the 2023 AdFocus Awards
Every year the AdFocus Awards celebrate a strong and enduring partnership between a brand and agency. This year the accolade went to Ogilvy’s long term partnership with Carling Black Label.

 28 Nov 2023
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Ogilvy wins Agency of the Year and Most Effective Agency at Loeries 2023
Ogilvy was recognised as both the South African Agency of the Year and the Regional Agency of the Year across the Middle East and Africa at this year's Loeries Awards. In its 45th year, the Loeries is the largest creative awards platform in the region, setting the standard for creative marketing work across a multitude of marketing disciplines.

 11 Oct 2023
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Unleashing the power of B2B influencer marketing with the new groundbreaking Ogilvy study
As reported by business executives across Africa, influencer marketing is gaining prominence among business-to-business (B2B) brands, outperforming brand-only marketing by a remarkable 67%. As a response to the global rise, Ogilvy has joined forces with research partner Opinium and LinkedIn to conduct the first ever global study of B2B influence, exploring how B2B marketers can harness the power of influence, to make meaningful impact on business performance.

 3 Oct 2023
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Ogilvy's innovation lab launches new technologies for increased brand impact
Ogilvy South Africa has unveiled the latest highly anticipated upgrades to its Innovation Labs, based in both the Johannesburg and Cape Town campuses.

 15 Aug 2023
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Ogilvy wins prestigious Black Pixel and 13 awards at 2023 Bookmarks
Ogilvy's digital innovation continued to set the pace for South Africa's advertising industry, earning special honours at the Bookmarks Awards last week. The agency won a total of 13 Pixels, including the top honour of the night for purpose-led marketing. This recognition reaffirms Ogilvy's position as an industry leader, with digital excellence at the core of its service offering.

 4 Aug 2023
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Ogilvy shines as Most Awarded South African Agency at Cannes 2023
Ogilvy South Africa's work took centre stage at Cannes this year, earning top honours as the most awarded South African agency, as well as the Regional Agency of the Year. The wins included innovative campaigns for KFC, Volkswagen and Castle Lager, which pushed boundaries and tackled brand, community and environmental challenges. With an impressive collection of 1 gold, 1 silver, 2 bronze and 7 shortlists, Ogilvy flew the South African flag high at what is often seen as the most prestigious global awards show for creativity. The Cannes Lions Awards attract over 40,000 entries from all parts of the world and sets the standard for excellence in creativity and effectiveness for the advertising industry.

 28 Jun 2023
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Ogilvy's continued investment in young talent drives industry transformation
This June, Ogilvy South Africa celebrates the youth of our industry, who have grown within our corridors, solidifying our reputation as the 'University of Advertising'; dedicated to actively empowering and nurturing the next generation of talent.

 19 Jun 2023
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Ogilvy South Africa international expansion - an opportunity to onboard new talent
Following the successful expansion of its International Hub in 2022, Ogilvy South Africa is set to grow even further, with new clients coming on board over the next few months.

 6 Jun 2023
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Ogilvy was the most awarded agency at the 2023 International Clio Awards
Making good on its commitment to deliver creative excellence and impact for its clients' brands, Ogilvy and their clients won 12 awards at the 2023 Clios. The prestigious awards recognise creative excellence in advertising, design, and communication across the globe.

 3 May 2023
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Ogilvy South Africa wins Agency Of The Year!
Ogilvy claimed the top position at the annual Creative Circle Awards last week. The awards are judged by a wide range of leading local industry professionals, who review work produced across the entire year and across a multitude of disciplines.

 16 Mar 2023
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Ogilvy South Africa breaks records at 2022 Assegai Awards
At the recent 2022 Assegai Awards, Ogilvy South Africa was announced as overall Agency of the Year, after receiving a record breaking 64 awards. These included 17 Golds, 13 Silvers, 8 Bronzes, 24 Leader awards, the Nkosi award (given to the best performing campaign of the year) and finally the IAS Agency of the Year award.

 30 Nov 2022
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Ogilvy South Africa voted the Most Effective Agency of 2022
For the past 50 years, the Effie Awards have become the global symbol of achievement in marketing effectiveness. This pre-eminent award in the industry, recognises all forms of marketing that contribute to a brand's success. This year, Ogilvy was announced as the overall winner of the event, receiving the Grand Prix, one gold, two silvers and one bronze. Furthermore, Ogilvy was honoured to receive eight of the total 30 finalists, announced by the 2022 Effies jury, in partnership with the ACA.

 3 Nov 2022
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Ogilvy wins multiple gold on the first night of the 2022 Loerie Awards
Ogilvy South Africa were awarded 10 Loeries on the first night of the 2022 Loerie Awards, the region's largest advertising festival. Wins included: three golds, two silvers, two craft awards and four bronzes.

 7 Oct 2022
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Ogilvy appoints Devika Bulchandani global chief executive officer
Ogilvy has announced that Devika Bulchandani has been appointed global chief executive officer. In this role she will be responsible for all aspects of the creative network's business across 131 offices in 93 countries and spanning its advertising, public relations, experience, consulting, and health units. She will also join WPP's executive committee as she takes on her new role. Devika most recently served as global president and CEO of Ogilvy North America. She takes the helm from Andy Main who is stepping down as global CEO and will serve as a senior advisor until the end of the year.

 9 Sep 2022
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Ogilvy PR launches global business influence offer
Ogilvy PR has launched a new business influence offering that will enable clients to access the burgeoning influence business economy at the B2B level. The new offer, led by global head of influence, Rahul Titus, will help clients access and leverage credible industry authorities to help build brand awareness and reputation, facilitate relationships, and improve employee engagement. Ogilvy PR is already using the new offer with clients including IBM, Samsung Business and Vodafone Business to build their business influence campaigns globally.

 12 Aug 2022
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Ogilvy adds crypto to its wallet with Luno
Luno, the world's leading global cryptocurrency company, has chosen to partner with Ogilvy South Africa, after a rigorous three-way pitch.

 21 Jul 2022
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Ogilvy leads South African agency performance at Cannes Lions 2022
Ogilvy South Africa brought home gold, silver, bronze and seven Shortlist Lions at this year's Cannes Lions Festival of Creativity, making the company the most awarded South African agency of the festival.

 30 Jun 2022
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Ogilvy EMEA chairman Paul O'Donnell announces retirement, ending distinguished 4-decade career at Ogilvy
Ogilvy has announced that Paul O'Donnell, chairman of Ogilvy EMEA, will be retiring after 37 years with the agency. Throughout his tenure, O'Donnell has held a range of leadership positions spanning clients, geographies, and businesses.

 11 May 2022
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Life Healthcare Group appoints Ogilvy
One of South Africa's leading private hospital groups and a global healthcare company, Life Healthcare Group, has appointed Ogilvy South Africa as its communications agency.

 12 Apr 2022
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Volkswagen launches NFT brand campaign
Volkswagen has launched an NFT (Non-Fungible Token) brand campaign with a metaverse-inspired ad commercial - the Mzansiverse.

 22 Mar 2022
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Ogilvy scoops top positions at Creative Circle Awards
Ogilvy South Africa was awarded two first-place wins during the recent Creative Circle Awards, which took place last week.

 10 Feb 2022
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Samantha Presbury joins Ogilvy PR as new MD
Ogilvy PR has appointed experienced marketing and communications professional Samantha Presbury as its new managing director.

 18 Jan 2022
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Ogilvy launches the Molefi Thulo Bursary Programme in partnership with The Loeries
Ogilvy South Africa is proud to announce the establishment of The Ogilvy Molefi Thulo Bursary Fund. The bursary will celebrate the memory of industry giant Mo Thulo, executive creative director of Ogilvy Johannesburg, who passed away in August this year.

 25 Oct 2021
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Ogilvy's winning weeks
The re-energised Ogilvy management team, under the partnership of Vicki Buys (managing director, Cape Town) and Camilla Clerke (executive creative director, Cape Town) have brought home two wins in two weeks.

 12 Oct 2021
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The 12th chair - reigniting the Constitution in the hearts and minds of our people
To celebrate the 25th anniversary of our Constitution, Constitution Hill and its agency partner Ogilvy, have come together to launch the '12th chair' - a 'people's chair' - at the Constitutional Court.

 15 Sep 2021
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Ogilvy PR on a winning streak despite market turbulence
Ogilvy PR - the strategic communications division of Ogilvy South Africa - is on a winning streak, landing several pieces of local and international new business in recent months. These wins include Telkom Corporate; PepsiCo Salty Snacks; Dettol; Kotex; United Nations Women; FoodForward SA; MSD for Mothers; and a range of assignments for Multichoice Africa.

 13 Aug 2021
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Ogilvy most awarded agency at 2021 Bookmarks Awards
Ogilvy was awarded a stellar 19 Bookmark awards across 12 categories at the 13th annual Bookmarks Awards, one of the country's most recognised digital marketing events.

 2 Aug 2021
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'Makube Mnandi Ekhaya nge DS', a new campaign for DStv by Ogilvy Johannesburg
Ogilvy Johannesburg and MultiChoice (DStv) have launched a new campaign for DStv Compact, that reminds South Africans to bring a little joy into the home, with a wide selection of entertainment channels to choose from.

 9 Jul 2021
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Cannes Lions 2021 awards a Silver Lion to 'The Rape Page' by Ogilvy Cape Town and Rape Crisis
Ogilvy Cape Town and the Rape Crisis Trust were recognised at the 2021 Cannes Lions International Festival of Creativity, during Monday evening's awards announcement, receiving a Silver Lion in the Print: Not-for-Profit category.

 24 Jun 2021
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The World Health Organisation partnered with Ogilvy | Social.Lab South Africa to launch 'Vaccines Bring Us Closer' global campaign
Ogilvy Worldwide and Ogilvy | Social.Lab South Africa joined forces with the World Health Organisation (WHO) to celebrate World Immunisation Week.

 4 May 2021
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Ogilvy Johannesburg CCO Matthew Barnes to depart from agency for new venture
Ogilvy Johannesburg's chief creative officer, Matthew Barnes, will leave the agency at the end of July 2021.

 22 Apr 2021
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Ogilvy names James Kinney as global chief diversity, equity and inclusion officer
Ogilvy has announced that James Nicholas Kinney has been appointed global chief diversity, equity and inclusion officer and chief people officer for North America.

 15 Jan 2021
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Vodacom thanks Ogilvy for successful 5-year partnership
Vodacom and Ogilvy have jointly announced that their fruitful 5-year partnership will conclude at the end of March 2021.

 19 Nov 2020
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Ogilvy study first to quantify the wellness gaps for growth
The US$4.5tn global wellness economy - growing twice as fast as the world economy - is now so pervasive that 73% of consumers consider wellness an essential element of a brand's strategy. The Ogilvy Wellness Gap study released today has, for the first time, quantified the gap between consumers' wellness expectations and how brands deliver on these expectations in seven key sectors - food, snacks, skincare, airlines, hotels, cars and banking.

 16 Oct 2020
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Ogilvy becomes first agency brand to reach 1 million followers on LinkedIn
Ogilvy has become the first agency brand to reach an impressive social media milestone: one million followers on LinkedIn.

 10 Sep 2020
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Influence marketing - Ogilvy SA enters the fray
Ogilvy South Africa has launched its own influence marketing division, entitled InfluenceO, with Dylan Joubert at the helm.

 20 Aug 2020
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Ogilvy Johannesburg and Ogilvy Cape Town among Cannes Top 5 most creative agencies of the decade
Ogilvy Johannesburg has ranked third in the Cannes Lions Middle East and Africa Agency of the Decade rankings, followed closely by Ogilvy Cape Town, ranking fourth.

 23 Jun 2020
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Getting real about fake news
What do we mean by fake news?

 19 May 2020
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Ogilvy Joburg MD Elouise Kelly resigns for a new adventure
Ogilvy Joburg MD Elouise Kelly is set to leave to join another global company, still to be announced.

 7 May 2020
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Huggies new market leader as South Africans embrace growing nappy brand
In a rare achievement for a brand in the firmly established South African nappy market, challenger brand Huggies® has been able to unseat the long-time market leader to become the leading nappy brand in South Africa.*

 30 Apr 2020
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Thought leadership: Executive social visibility
An organisation's key individuals have always been crucial to its fortunes. More recently, a company's social media profile has also become a fundamental determinant of its success.

 17 Mar 2020
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Ogilvy CEO opts to pursue business opportunities outside of the agency
Ogilvy South Africa CEO, Alistair Mokoena, will be leaving the group and joining Google South Africa. "Alistair has been a part of our journey since 2015. He feels that now is the time to embark on the next stage of his career. We wish him every success," says Ogilvy EMEA CEO Paul O'Donnell.

 20 Jan 2020
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Vodacom and Ogilvy get customers to break up with their old networks with new data pricing
Ogilvy Johannesburg's Team Red conceptualised and launched a very different campaign for Vodacom to communicate the network leader's decision to bring down its data costs to be more affordable for more people. Relooking data pricing is a constant for Vodacom who have reduced data pricing by 57% over the past three years and took the bold move to price data for purpose by bringing down data costs sustainably in 2019.

 15 Nov 2019
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Ogilvy and DStv strike Gold at media awards
Ogilvy South Africa and Multichoice received top accolades at the 2019 PromaxBDA Africa Awards. Promax Africa represents more than 10,000 companies and individuals at every major media, creative, strategic and marketing agency. The Awards acknowledge exceptional work in the media marketing space, across categories such as network TV, radio and interactive media.

 12 Nov 2019
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New strategic appointments at Ogilvy SA
Ogilvy has announced the appointment of Neo Makhele to Chief Strategy Officer of Ogilvy South Africa, and Mathieu Plassard as Chief Growth Officer, as it continues to future-fit Ogilvy for the new marketing environment.

 31 Oct 2019
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Gallarelli to leave Ogilvy
Ogilvy South Africa is bidding farewell to Group Managing Director Luca Gallarelli, as the industry leader takes leave of the agency 17 years after he first joined.

 9 Sep 2019
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Lebo Madiba to head up Ogilvy PR
Ogilvy Johannesburg has announced Lebo Madiba as the new Managing Partner: Public Relations & Influence at the agency.

 21 Jun 2019
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A golden night for Ogilvy at the 2019 IAB Bookmark Awards
Once again Ogilvy and its clients managed to lead the Bookmarks in the increasingly important categories of Mobile, CRM, Loyalty programmes, Gamification, Content Strategy, Online Video and Social Media.

 4 Apr 2019
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Creative Circle Awards: Ogilvy wins big on the night
Ogilvy South Africa made a significant impact at the recent Creative Circle Awards, with Ogilvy Cape Town ranking as top-performing agency across the year. Ogilvy Johannesburg also placed second in the Agency of the Year rankings and Ogilvy South Africa shared joint first place in the overall Group of the Year category.

 26 Mar 2019
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Adfocus honours Mariana O'Kelly with Industry Leader award
Ogilvy Johannesburg executive creative director Mariana O'Kelly has been recognised for her ongoing contribution to growing the creative industry, winning the special award for Industry Leader of the Year at the Financial Mail Adfocus Awards 2018.

 3 Dec 2018
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Ogilvy shines at the Amasa Media Innovation Awards
Two Ogilvy campaigns - Huggies 'The World's First Baby Marathon' and Carling Black Label #NoExcuse - have added four Gold Amasa Awards to their extensive list of laurels.

 12 Oct 2018
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Ogilvy SA effective campaigns recognised in Apex triumph
Ogilvy emerged from the recent Association for Communication and Advertising (ACA) Apex Awards with an unrivalled five awards, underlining the agency's position as an industry leader in effective communication.

 20 Jul 2018
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The Cape Town TV ad that has the soccer world rolling with laughter
A television commercial developed in Cape Town has become one of the most globally shared pieces of video connected to football in the past three weeks.

 5 Jul 2018
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Ogilvy Johannesburg appoints head of new business development
Our ability to win new business is a key part of our long-term success as an agency. It is a critical part of the highly competitive market in which we find ourselves and it is a key part of our overall strategy as an agency in South Africa.

 26 Apr 2018
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South African consumers vote Vodacom and KFC into top 10 best-liked ads
Advertising agency Ogilvy and Mather SA is proud to announce that South African TV viewers have rated KFC and Vodacom's advertising amongst their favourites.

 27 Mar 2018
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Ogilvy Cape Town wins the digital Mondelez Gum portfolio
Ogilvy Cape Town has been awarded the digital side of the Mondelez Gum portfolio after a competitive pitch.

 16 Mar 2018
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Geometry introduces new brand identity and logo
Geometry, WPP's omni-channel brand experience agency operating in 56 markets around the world, has unveiled a new brand identity reflecting the changes it has gone through since it was launched in 2013.

 15 Feb 2018
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Another big digital win for Ogilvy
Ogilvy South Africa was acknowledged as the 2017 FM AdFocus Digital Agency of the Year - after delivering enviable growth in its digital business, off an already high base, and winning creative and effective awards for seven different clients in eleven different digital disciplines during the year.

 27 Nov 2017
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Ogilvy leads the direct marketing conversation
The 2017 Assegai Awards were held in Johannesburg last week - by the Direct Marketing Association of South Africa (DMASA) - where Ogilvy SA took home an unprecedented 33 statues alongside its clients.

 15 Nov 2017
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Ad industry pushes the boat out to salute the NSRI
The advertising industry has created a stirring tribute to the volunteers of the NSRI to mark the 50th anniversary of the organisation.

 5 Sep 2017
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Ogilvy & Mather SA announces resignation of CEO, Abey Mokgwatsane
Ogilvy & Mather (O&M) South Africa announced today that Abey Mokgwatsane has resigned as Chief Executive Officer and will be leaving the company at the end of September to join Vodacom as its new Managing Executive for Brand and Communications.

 7 Jul 2017
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The power of poetry for Youth Day
On 16 June, South Africa commemorates Youth Day which this year marks the 41st anniversary of the Soweto uprisings - a day when South African students demanded their right to a decent education.

 19 Jun 2017
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Ogilvy sharpens its Pencils
Ogilvy SA picked up five Pencils at the 2017 D&AD Professional Awards in London on Thursday (27 April 2017). This was the best performance of the night by any South African agency.

 3 May 2017
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Ogilvy dominant at Bookmarks
Ogilvy South Africa was recognised as Best Performing Agency of the year at the 2017 IAB Bookmark Awards, held in Sandton on Thursday night (16 March 2017), where one of its major long-standing clients, KFC, was also named Brand of the Year.

 20 Mar 2017
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Ogilvy Cape Town gets Tracker in strong start to 2017
Ogilvy & Mather Cape Town has been appointed lead agency for Tracker South Africa after a competitive pitch against two other agencies.

 10 Feb 2017
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Ogilvy SA's Pete Case named among top 10 creative heads in the world
Ogilvy & Mather South Africa's Pete Case has achieved global recognition as one of the world's top 10 chief creative officers in the prestigious Directory Big Won Network Rankings. Case was placed ninth in the world in 2016 based on award wins achieved by Ogilvy SA under his direction.

 20 Jan 2017
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Gear up for summer with Ogilvy Team Red and the Vodacom summer campaign
No one can deny the power of integration to successfully reach consumers in more ways than ever. Ogilvy & Mather Johannesburg played a major role in the launch of the new and exciting Vodacom "Play Every Day" summer campaign, where integration played a major role. The campaign sees Ogilvy & Mather Johannesburg continuing to provide innovative content that is synonymous with the brand.

 16 Nov 2016
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Ogilvy & Mather catches its sixth consecutive Loeries Grand Prix
The O&M group took home 52 awards including a Grand Prix for KFC "Everyman Meals".

 22 Aug 2016
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Ogilvy & Mather South Africa makes history at Cannes Lions 2016
The Ogilvy & Mather South Africa Group brings home a total of 11 Cannes Lions across a number of its integrated clients, including KFC's first Grand Prix.

 28 Jun 2016
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The magic in understanding the brief - Bringing the latest and greatest content to life
No one can deny that advertising has a deep impact on the minds of the viewers. This is especially true in a time where the majority of viewers have little or no time at their disposal to try and make sense of a commercial or its intended message. Creative Director at Ogilvy & Mather Johannesburg, Grant Sithole, shares his views on the magic involved in crafting and delivering a powerful and memorable commercial. Having recently executed Dstv's latest "Power" and "What do you see?" adverts with Creative Director of Ogilvy & Mather Cape Town, Jacques Massardo, which features Gabriel Macht, Massardo gives his insights into fully understanding a client's brief to deliver world-class content.

 7 Jun 2016
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VIMN Africa and Ogilvy & Mather partner turn MTV monochrome for Human Rights Day
24-hour #LetsTalkColour campaign sparks progressive debate about race in South Africa

 5 Apr 2016
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A winning formula for Ogilvy & Mather at the 20th annual APEX Awards
Agency group continues its winning streak at the country's effective communications awards

 23 Jul 2015
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Ogilvy & Mather clinches number one spot on Creative Circle rankings for third year running
Ogilvy & Mather (O&M) South Africa was announced as the number one ranked creative agency in the country at the SA Creative Circle this week, with O&M Cape Town taking first spot in the individual agency rankings closely followed with O&M Johannesburg in second place.

 6 Mar 2015
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