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How marketing with CSR at its heart can change the world

Fitting in perfectly with the rise of purpose-led marketing across the globe is Jeanne du Plessis, corporate affairs and citizenship leader at Procter and Gamble (P&G) South Africa. Du Plessis explained during a recent Meltwater webinar on the role of corporate social responsibility or CSR (Corporate Social Responsibility) in marketing that she's a passionate believer that business can and should be a force for good in the world.

By Leigh Andrews 14 May 2019