New data from global CRM company Salesforce shows a 50% increase in digital spend when compared to the 2019 shopping season, making 2020 one of the biggest digital holiday shopping seasons to date. Consumers spent $1.1tn online worldwide, compared to $723bn worldwide in 2019.
Despite the dissemination of vaccines in the months ahead and as expectations of more normal behaviours edge closer, a larger portion of consumer spending will be impacted by recessionary conditions in most countries where Covid-19 leaves a trail of high unemployment, lower confidence levels and economies that will take years to fully recover.
By Ailsa Wingfield 11 Jan 2021
