TBWA\ Angola engineer flashmob
TBWA\ Angola engineer flashmob

Grocery shopping in Angola recently took a turn from the mundane when shoppers were surprised with a flashmob. TBWA\ Angola engineered the guerilla-marketing stunt for Cerveja CUCA, a local beer manufacturer in the Angolan market. Unsuspecting onlookers were treated to an energetic flash dance...

2 Jul 2012

Still time to book EXSA conference
Still time to book EXSA conference

The 2012 EXSA Conference takes place from 6-7 February 2012 at the Fairways Hotel, Randpark Ridge, Johannesburg. Amongst its speakers are Hans Bruder, MD of Octanorm, Germany who will discuss the latest trends and stand designs in Europe and Kris Willand, MD of ESG, Melbourne, Australia on...

25 Jan 2012

Chicken franchise rolls out new look
Chicken franchise rolls out new look

click to enlargeFontana Famous Roasteries recently launched the first of its newly conceptualised roasteries at Sandton City's Food Court. Thirty other franchises will also be redesigned to reflect the new identity of the brand, developed by Espial, over the next few months....

7 Nov 2006

Makeover for insurance administrator
Makeover for insurance administrator

click to enlargeCIB Insurance, an independent partner of Hollard, recently unveiled its new logo, slogan and corporate identity, intended to signal its continued commitment to development, improvement and innovation in the personal and commercial insurance industry. The logo, developed by Wunderman,...

6 Nov 2006

A real chill-out lounge
A real chill-out lounge

click to enlargeThor Ice is currently constructing South Africa's first Ice Lounge, to be located at the V&A Waterfront from November 2006 for a four-month period. Over the last five years, the company has been using ice carving and frozen product inserts for branding and product display. This...

5 Oct 2006

An even more rewarding gym workout

This summer, new members of health club group Planet Fitness will receive R5 cash back for every visit to a Planet Fitness club and existing members who train regularly will be automatically entered into a competition with prizes ranging from a Seadoo jet ski through to beach holiday vouchers....

26 Sep 2006

Taking celebs to the fairway and the fairway to the streets
Taking celebs to the fairway and the fairway to the streets

click to enlargeThe final round of the Miller Dollar Golf Series recently drew to a close in the streets of Newtown, Johannesburg. The event also hosted the first public screening of Hip Hop Pantsula's new music video for Thlabane/Maftown, which makes use of the urban golf as a theme. Urban golf is...

15 Sep 2006

Still relevant, 50 years later
Still relevant, 50 years later

click to enlargeBona has been recognised as the number one magazine brand in South Africa, according to last week's Markinor/Sunday Times Top Brands Survey, coming out tops among respondents on aspects such as awareness, trust and confidence in the brand. Enthuses advertising manager Debbie...

28 Aug 2006

Rewriting the rules of... lounging
Rewriting the rules of... lounging

click to enlargeBruce Reinders, premium brands marketing manager at SAB Limited, says that the creation of brand icons such as the Miller Genuine Draft (MGD) Big Yellow Couch allows not only for greater brand visibility through applying imaginative iconic symbolism, but propagates awareness of...

1 Jun 2006

New look, new pay-off line
New look, new pay-off line

click to enlargePreviously "The Great Soccer Bet", the Soccer 6 brand-positioning statement is changing to "Your Best Soccer Bet" to more accurately reflect the status of the bet in the local soccer betting market. The new look will be launched on Monday, 5 June 2006....

30 May 2006

Uninhibited. Unbiased. Unfettered.

The Khuza Awards results are in... and you cannot miss this unusual conference on 4 - 5 May 2006 at Ster Kinekor, The Zone @ Rosebank, Johannesburg. Khuza is a research-based awards programme where South African youth, aged 8 - 22, vote for their favourite ads and marketing campaigns. There are...

24 Apr 2006

What's in a name?

Nampak recently communicated the brand name change of Twinsoft to Twinsaver Luxury to a targeted female market through cinema, club and gym washrooms in Johannesburg, Cape Town and Durban. The campaign appealed to specific demographic areas by tactfully incorporating examples of recognised landmarks...

9 Apr 2006

Flying under new colours

The re-launch and renaming of Naturelink Aviation, which provides all-inclusive aircraft charter and air tour services, includes a rejuvenated corporate identity and redesigned website. After successfully being in business for a decade, it became evident that giving the company a new fresh look...

2 Apr 2006

Stomach is pathway to the heart

VWV's brief by McDonald's was to touch the hearts of underprivileged children using the distribution of over 500 000 Happy Meal toys. The result? A series of mini parades aptly dubbed 'Golden Arch Marches'. Spanning a two-week period, a golden 100 marches were staged across the country, led by...

16 Mar 2006

Brand aid for Europ Assistance

The Europ Assistance Group has launched a new brand identity designed to symbolise its global strategic plan through to the year 2010. The new identity has been launched in 33 countries where the Group has a Europ Assistance branded company and replaces the former logo which had not changed since...

16 Feb 2006

Always Ultra launches dance competition

Femcare brand Always Ultra has launched a new ad campaign focusing on the brand's core benefit - its quick absorbtion - which allows for freedom of movement. Starcom, Leo Burnett and the Always brand team from Proctor & Gamble developed "Always Keep Movin", a nation-wide search for the country's...

19 Oct 2005

Rooibos 'storm in a teacup' cooled

The decade long trademark war over the use of the word 'rooibos' has ended with agreement that worldwide registration of the name will be cancelled as it is a word that has now found its way into the general lexicon. The end of the rooibos word wars follows final agreement between Rooibos Limited,...

19 Jun 2005

TPG goes global with TNT

Mail, express and logistics company TPG will operate globally under the brand TNT for all its activities from 2006. TNT Express, which has recently celebrated 30 years of service in South Africa, is part of this group which presently serves over 200 countries. Tim Steel, country general manager, TNT...

25 Apr 2005

Woolies kids 'mooving' on

Enterprise IG has designed an entirely new range of packaging for the Woolworths Children's Ayrshire range featuring the 'animated cow', an easily recognisable character icon. The packaging for this range of diary products has been designed to have significant shelf impact, attracting 'tweens' (ages...

18 Apr 2005

New identity for Primedia's newest division

The corporate identity and name generation for Primedia's new division, Primedia Unlimited was handled by brand identity and design specialist, Signalroom, which is now working on the brand identity for several of the companies in the new Primedia Unlimited stable. Ken Varejes, Primedia Unlimited...

7 Feb 2005

Enterprise IG expands into Egypt

Enterprise IG has extended its reach into Northern Africa through a joint venture with leading Egyptian management consultancy LOGIC Consulting Group to form LOGIC Enterprise IG. Situated in Cairo, LOGIC Enterprise IG will offer a full portfolio of brand strategy, design and engagement services,...

2 Feb 2005

New book on branding to hit the shelves soon

A new book from Zebra Press which deals with the most important legal aspects of branding, will hit the bookstores in March. 'The Law of the Brand' by Hans Muhlberg, is a practical, easy-to-read and at times light-hearted book, aimed at the small businessman; the lawyer who doesn't specialise in...

30 Jan 2005

Rooibos fight hots up

The Western Cape government had appointed a team of "the finest patent lawyers in the country" to lead the fight to reclaim the "rooibos" name in the US, Lynn Brown, the province's minister of finance, economic development and tourism, said yesterday. She said in her first budget address that the...

9 Jun 2004

IMC's branding mission to the US

The International Marketing Council of South Africa (IMC) is putting together a branding, trade and investment mission to the US in June, spearheaded by 30 top South African business executives. If you'd like to find out more, and perhaps join the programme, read through their mission brochure -...

15 Apr 2004

Standard Bank consolidates its subsidiary brand

Standard Corporate and Merchant Bank (SCMB), divisions of Standard Bank that had their own brand identity, are now being brought under the Standard Bank brand. SCMB will be known as the corporate and Investment Banking division. Asset finance division, Stannic, will be known as the Vehicle and Asset...

7 Mar 2004

Top Brands Quiz

A fun interactive quiz that prompts for the names of 100 top brands has been sent around the industry by email. Bizcommunity would like to feature this quiz. If you know the origin or author of this quiz, please email ziuQ dnarB...

16 Feb 2004

Google Global Brand of the Year

Popular search engine Google has been named Global Brand of the Year in Interbrand's Brandchannel ranking for the second year running. Readers were asked to vote for the brands that had the most impact on them in 2003. Apple Computer came in second while the Cooper's Mini motorcar jumped from 11th...

4 Feb 2004

Proudly SA brand awareness on the increase

There's been a 17% increase since the previous quarter in the number of people who are aware of having seen the Proudly South African logo, and enthusiasm for the campaign and its benefits is very high, even amongst people who have not necessarily been aware of the logo on the products that they...

3 Feb 2004

Barclaycard to use ManU branding

Britain's largest credit card lender, Barclaycard, has been granted the rights to use football team Manchester United's branding on their credit cards worldwide, except in the UK and Singapore. With the imminent launch of the card in Ireland Barclaycard will market the service using direct marketing...

8 Jan 2004

Court orders blackout of bleach brand

The Cape High Court has found FAM Products guilty of trademark infringement and ordered them to stop selling their All Blax brand of household bleach or using the trademark. The judge ruled that FAM had chosen the name All Blax to benefit from the popularity of Albion Chemical Company's 45-year-old...

4 Dec 2003

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