Juice-tasting campaign to boost sales
Juice-tasting campaign to boost sales

click to enlargeThe Real Beverage Company has been conducting a marketing campaign to promote its Quali Juice brand, which comes in 10 flavours and five pack sizes, since November 2006. A key element has been the launch of Shoppa Shows activity, coupled with in-store promoters at 20 key Shoprite...

6 Dec 2006

Sampling partnership to increase street circulation

The Independent Newspaper Company has partnered with Uthingo to increase street circulation of The Star, Pretoria News and Diamond Fields Advertiser. The Scratch Card Mondays promotion will see readers receive a free scratch card with every purchase of the participating titles when they buy their...

13 Oct 2006

The perfect accompaniment to chocolate
The perfect accompaniment to chocolate

click to enlargeThe launch of Bakers Romany Creams Mintier Choc coincides with Bakers Romany Creams' winter SMS promotion, which ends on the 31 August 2006. Covered in crispy mint pieces, Bakers Romany Creams Mintier Choc has a stronger mint flavour. "By continually giving our consumers new,...

14 Jun 2006

Parmalat hot-brewing iced tea

Parmalat Ice Tea will be launched at the Klein Karoo National Arts Festival, with activities reflecting the brand. Made with real tea and hot-brewed for flavour, the range has three variants - Peach; Lemon and Mixed Berry - and comes in a 500ml bottle with sports cap for the on-the-go-consumer and...

2 Apr 2006

Robbie Williams tickets hiding in Cosmo

Ten tickets to the Robbie Williams concerts in Johannesburg, Cape Town and Durban will be given away in Cosmopolitan's April 2006 issue. The five lucky readers who find a mystery ticket in the Robbie Williams promotion will need to notify Cosmo, and will only receive their tickets to the concert...

27 Mar 2006

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