Women's Wear Daily to become weekly

NEW YORK CITY, US: Women's Wear Daily, the authoritative newspaper for the fashion industry, will become a weekly from next month, breaking more than a century of tradition.

The 105-year-old WWD will end its run as a daily on April 24 and launch a new weekly edition on April 29.

To fill the gaps for news-hungry fashionistas, WWD will boost its online content, according to a message to its readers online Thursday.

"To be clear, this doesn't mean we're discarding daily journalism," the statement said.

"On the contrary, we're doubling down with an enhanced and invigorated wwd.com where you'll see deeper editorial content, more breaking news and more stories around the clock."

The move comes with much of the print media under pressure to adapt to a new landscape where most readers get information online, with print advertising revenues dwindling.

"In some ways, this change may seem like a technology story, but ultimately, it's about content," the message said.

"And about servicing you, the reader, more efficiently and more comprehensively."

Source: AFP, via I-Net Bridge
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