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MARKETING & MEDIA

Image credit: Pavan Trikutam on Unsplash.
Don't police it, policy it: The importance of a communication policy

Here are six reasons you need to invest in a communication policy today...

By Chanell Kemp 4 hours ago

MARKETING & MEDIA

4 ways brands can incorporate chat messaging into their marketing strategy
4 ways brands can incorporate chat messaging into their marketing strategy

Chat messaging has become an effective communication channel between customers and businesses...

By Wayne Flemming 6 hours ago

MARKETING & MEDIA

Image credit: DESIGNECOLOGIST on Unsplash.
The don'ts of social media marketing

Ah, social media marketing - the buzz words of today...

By Jessica Barrella 1 day ago

MARKETING & MEDIA

#Newsmaker: Fort appoints Earl Abrahams, a director with a passion for social development
#Newsmaker: Fort appoints Earl Abrahams, a director with a passion for social development

Earl Abrahams is the newest director to join Fort, bringing a range of directing, photography and cinematography skills to the team as well as his passion for social development and the NPO sector...

By Juanita Pienaar 1 day ago

MARKETING & MEDIA

Moshe Ndiki is Telkom's new brand ambassador. Image supplied.
#Newsmaker: Telkom appoints Moshe Ndiki as its new brand ambassador

Telkom recently announced media personality and social media star Moshe Ndiki as its brand ambassador...

By Juanita Pienaar 1 day ago

MARKETING & MEDIA

Image credit: Rachel Pfuetzner on Unsplash.
Cultural context key to successful South African PR narratives

Brand exposure opportunities have exploded and fragmented in recent years, with new technologies and communications platforms opening a world of possibilities to PR professionals and beginners alike...

By Obren Msuku 1 day ago

CSI & SUSTAINABILITY

It's more than gender-based violence...
It's more than gender-based violence...

Its more than gender-based violence - it's a complete collapse of our moral fibre and care for our fellow man, says Ingrid von Stein...

By Ingrid von Stein 1 day ago

RETAIL

#FoodNextAfrica: The SA food startup championing traditional African flavours
#FoodNextAfrica: The SA food startup championing traditional African flavours

Young entrepreneur Sipamandla Manqele is using food to inspire pride in indigenous African ingredients, while economically uplifting the small-scale farmers and local communities involved in their cultivation and processing...

By Lauren Hartzenberg 1 day ago

MARKETING & MEDIA

Jesper Doub, the director of news partnerships EMEA at Facebook.
How data is changing journalism and the role Facebook plays in the news industry

Jesper Doub, director of news partnerships EMEA at Facebook, spoke to us about how journalism and publishing are changing, how data is changing journalism and the role that Facebook plays in the news industry...

By Juanita Pienaar 2 days ago

MARKETING & MEDIA

Screen grab from the ad.
#OrchidsandOnions: Awareness campaign tackles SA's problem of underage drinking

But an Onion goes to a Jaguar Land Rover spokesperson for an ill-conceived tweet...

By Brendan Seery 2 days ago

LIFESTYLE

Image supplied.
The newly-opened Labotessa Hotel is a stylish space

Shellee-Kim Gold reviews the recently-opened Labotessa Hotel in the Cape Town CBD...

By Shellee-Kim Gold 2 days ago

MARKETING & MEDIA

Image credit: Roman Fox on Unsplash.
Are you the you or the us on the team bus?

The privilege I have had over my years within this industry - apart from continued learning - is observing and being exposed to new thinking, new attitudes and new generations of PR practitioners...

By Prinella Pillay 2 days ago

MARKETING & MEDIA

Image source: Gallo/Getty Images.
Of foxes and paradoxes in the media henhouse

Future historians may well scramble to understand what was going on at the Media Freedom Conference in London and the simultaneous Social Media summit at the White House (held earlier this year in July). They will surely be confounded by media policy in the post-broadcast era by looking at these two events. And they will struggle to reconcile what is claimed to be policy against what is actually practised on the ground...

By Derek Abdinor 2 days ago

ENTREPRENEURSHIP

#StartupStory: Find unique spaces online with GetVen
#StartupStory: Find unique spaces online with GetVen

GetVen is a South African online marketplace to find and book space for meetings, events and production, and has announced its arrival

By Evan-Lee Courie 3 days ago

MARKETING & MEDIA

#Newsmaker: Philippa Heal on Showmax's winning campaigns and the rise of full-service in-house agencies
#Newsmaker: Philippa Heal on Showmax's winning campaigns and the rise of full-service in-house agencies

Philippa Heal, Showmax's in-house creative lead on why the rise of full-service in-house agencies is particularly significant both locally and abroad...

By Juanita Pienaar 3 days ago

TOURISM

Image source:
Women are core to the daily work of every hotel: We must ensure their safety

The abuse of women has long been a societal issue, and things have recently reached a head in both South Africa and France with protests by thousands of people saying: "We have had enough! We must protect our women. Stop the femicide!"

By Guy Stehlik 3 days ago

AUTOMOTIVE

The VW Pan Americana: Travel in luxury and comfort
The VW Pan Americana: Travel in luxury and comfort

Volkswagen extended its Caravelle line-up with special edition Pan Americana that is equipped with all the bells and whistles and is a pleasure to drive...

By Naresh Maharaj 3 days ago

MARKETING & MEDIA

Image credit: Joanna Kosinska on Unsplash.
Today's experiential marketing is all about content creation

Experiential marketing starts from a narrative...

By Jameson Hlongwane 3 days ago

FINANCE

Michael Jordaan. Photo: Stellenbosch University
A conversation with Michael Jordaan

You just have to track Michael Jordaan's various projects to see he has never shied from the exploiting the potential of technology, particularly in the financial space...

By Nicci Botha 3 days ago

ENTREPRENEURSHIP

#StartupStory: DigsConnect, the solution to student accommodation
#StartupStory: DigsConnect, the solution to student accommodation

During her honours year in Biology at UCT, Alexandria Procter effectively built and launched South Africa's first digital solution to student accommodation in South Africa, DigsConnect.

By Evan-Lee Courie 3 days ago

MARKETING & MEDIA

CMO Summit at Leaderex 2019. Image supplied.
CMO Summit at Leaderex: How AI is changing the way we work

Artificial Intelligence and other technologies are changing the way organisations work. To be successful in this new way of work, requires more than just implementing new technologies...

By Danette Breitenbach 13 Sep 2019

LIFESTYLE

Caroline Leisegang introduces her Body of Preludes
Caroline Leisegang introduces her Body of Preludes

Caroline Leisegang's new album, My Body Of Preludes, was released in August and debuted at number one on iTunes...

By Eugene Yiga 13 Sep 2019

MARKETING & MEDIA

Image source: Gallo/Getty.
The significant shift from aspirational to inspirational brands

The Top Million research report into South Africa's top million households in 2019 - with a combined buying power of R700 billion - looks at what drives this 'Upper Middle Class'; what they are spending on; where they have cut back; and how marketers can reach this group...?

By Louise Marsland 13 Sep 2019

LIFESTYLE

#OnTheBigScreen: Fiela Se Kind, Hustlers and  Losing Lerato
#OnTheBigScreen: Fiela Se Kind, Hustlers and Losing Lerato

Films opening at South African cinemas, this week, include a new adaption of Fiela Se Kind; Losing Lerato; Dora and the Lost City of Gold; and Hustlers...

By Daniel Dercksen 13 Sep 2019

MARKETING & MEDIA

All the Standard Bank Sikuvile Journalism winners. Image supplied.
#SBSJA19: Pure Truth recognised

Last night the newspaper industry gathered to recognise and reward the best journalism in the country at the Standard Bank Sikuvile Awards. The winners lived up to this year's awards theme: Pure Truth...

By Danette Breitenbach 13 Sep 2019

TOURISM

Family travel in 2019 and trends to tap into this #TourismMonth
Family travel in 2019 and trends to tap into this #TourismMonth

September is Tourism Month in South Africa. Just ahead of the peak family travel season, it's an ideal time for businesses to be promoting domestic tourism and to encourage a culture of travel among locals...

By Sharmila Ragunanan 13 Sep 2019

ICT

Why making mobile data cheaper is vital to kickstarting startup sector
Why making mobile data cheaper is vital to kickstarting startup sector

It's a widely acknowledged truth that if South Africa is to escape the economic morass it finds itself in, it needs to provide as much support to SMEs as possible...

By Greg Chen 13 Sep 2019

TOURISM

Is affiliate marketing entrepreneurship's dark horse? Pro performance marketer David Hart shares his journey
Is affiliate marketing entrepreneurship's dark horse? Pro performance marketer David Hart shares his journey

From Zando in fashion to Faithful to Nature in natural foods, there are a bunch of local affiliate programmes with appealing prospects for budding entrepreneurs. Low start-up costs and an increasingly connected world are as good reasons as any to investigate the potential of affiliate marketing to build a viable income...

By Russell Jarvis 13 Sep 2019

MARKETING & MEDIA

Image credit: Kelly Sikkema on Unsplash.
Relationship management: Don't draw the 'divorce card' too quickly

Understanding client-agency relationships is just the tip of the iceberg, it's managing them that is the recipe for success, writes Johanna McDowell...

By Johanna McDowell 13 Sep 2019

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