Jessica Tennant interviews Peter DeBenedictis, chief marketing officer for Microsoft in the Middle East and Africa on his recent business trip to South Africa...
Jessica Tennant 5 Feb 2019
In business, your company needs to get as deep into the minds and interaction habits of your customers as possible. Too often, however, the single view of the customer is viewed as unattainable, a marketing smokescreen that can obscure business strategy and confuse communication efforts...
Wynand Smit 14 Jun 2018
SoLoMo: the glorious intersection of social, location and mobile that was going to superpower hyperlocal search and prove to be the holy grail, allowing retailers and other businesses to attract an army of smartphone-wielding customers. Pretty exciting stuff, especially during an economic downturn, right? In my opinion, quite the contrary.
Vanessa Clark 23 Jan 2013
Zimbabwe's retail and banking sectors lurched into an unprecedented crisis after banks struggled to deal with an implosion of zeros on the country's beleaguered currency, throwing the point of sale (POS) transaction system into a quandary.
Dumisani Ndlela 7 Jul 2008