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Microsoft CMO on the transformation of digital marketing
Microsoft CMO on the transformation of digital marketing

Jessica Tennant interviews Peter DeBenedictis, chief marketing officer for Microsoft in the Middle East and Africa on his recent business trip to South Africa...

By Jessica Tennant 5 Feb 2019

Chasing the dream of the single view of the customer
Chasing the dream of the single view of the customer

In business, your company needs to get as deep into the minds and interaction habits of your customers as possible. Too often, however, the single view of the customer is viewed as unattainable, a marketing smokescreen that can obscure business strategy and confuse communication efforts...

By Wynand Smit 14 Jun 2018

Empathy - a two-way street in customer service
Empathy - a two-way street in customer service

It's no secret that personalisation is essential in developing a successful customer experience. Central to that is getting to know all you can about your customer and using that information to drive the interaction...

By Wynand Smit 18 Apr 2018

Ten tips for excellent copywriting
Ten tips for excellent copywriting

Whether your goal is lead generation, sales conversion or brand-building, what you say and how you say it is the most powerful way to engage with your audience...

By Lauren Crooks 24 Oct 2017

Walter Wafula
Pay TV subscribers get rewarded

Pay TV customers in Uganda have received rewards from their services providers ahead of the December festive season.

By Walter Wafula 22 Nov 2012

Walter Wafula
Growth in advertising boots Vision Group performance

Higher advertising and circulation revenue helped Vision Group, a Ugandan multimedia company, post a 28% growth in profit after tax during the year ending June 2012.

By Walter Wafula 9 Oct 2012

[Executive Check] GOtv eyes expansion in Africa as it marks one year of business
[Executive Check] GOtv eyes expansion in Africa as it marks one year of business

GOtv, a low cost pay television service owned and operated by MultiChoice Africa celebrates its first year in business in four markets. Patricia Kiconco, the country manager GOtv Uganda speaks about the performance of the brand and its future plans for Africa.

By Walter Wafula 15 Aug 2012

New Vision regains top spot in Uganda's cyberspace
New Vision regains top spot in Uganda's cyberspace

New Vision has displaced Monitor Online as the most visited local website in Uganda following its redesign. The website which is the online version of The New Vision print newspaper in Uganda regained the top spot last week after the revamped version was uploaded.

By Walter Wafula 7 Aug 2012

[Executive Check] Social media marketing - a must in business
[Executive Check] Social media marketing - a must in business

Many companies in Africa are embracing social media to reach their online customers like elsewhere in the world. Moses Serugo, an arts journalist, social media marketer and proprietor of Kampalaone.com spoke to Bizcommunity about the benefits of social media marketing in Uganda.

By Walter Wafula 12 Jul 2012

Walter Wafula
Seminar to tackle advertising challenges in Uganda

Corporate managers in Uganda have an opportunity to widen their understanding of the latest media buying trends and tactics through an upcoming media seminar in Kampala.

By Walter Wafula 1 Mar 2012

Kenya's Zuku TV targets 100 000 Ugandan viewers
Kenya's Zuku TV targets 100 000 Ugandan viewers

Zuku TV, a consumer brand of the Wananchi Group has an ambitious plan to register 100 000 subscribers in Uganda in the next two years.

By Carole Kimutai 30 Sep 2011

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