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MARKETING & MEDIA

A different kind of annual report
A different kind of annual report

Forget about the annual report to shareholders; here's a different kind of report that many people might actually read...

By Robert Gentle 3 hours ago

MARKETING & MEDIA

Design-thinking as a strategic advantage
Design-thinking as a strategic advantage

Technology has brought a lot of new ways of marketing. That is why it is paramount to think about designing differently without losing the essence...

By Rirhandzu Shingwenyana 4 hours ago

TOURISM

#BizTourismReport: Africa's tourism market for May 2019
#BizTourismReport: Africa's tourism market for May 2019

The first article provided an overview of tourism in Africa with this article focusing on Namibia...

By Martin Jansen van Vuuren 4 hours ago

ICT

How AI will revolutionise manufacturing
How AI will revolutionise manufacturing

Many have wondered whether Amazon may decide to enter an entirely new sector such as manufacturing to drive future growth...

By Antony Bourne 5 hours ago

MARKETING & MEDIA

Photo by rawpixel.com from Pexels.
10 things your corporate event planner should know how to do, but probably doesn't

When it comes to hiring an event planner for your corporate event, one takes it for granted that certain things are included in their mix of talents on offer, because 'they are the experts' and it's why you've hired them...

By Zoe van der Vyver 3 days ago

MARKETING & MEDIA

Image supplied.
Smart email and avoiding the spam filter

What does it take to create an effective email marketing campaign that is not only read but also engaged with? Mailers must convey a message and create an experience that entices the user to take the desired action...

By Desiree Gullan 3 days ago

MARKETING & MEDIA

#Loeries2019: Google SA's head of Creative Agencies on the new YouTube category
#Loeries2019: Google SA's head of Creative Agencies on the new YouTube category

The Loeries and YouTube recently introduced the YouTube Advertising category within Digital Communication...

By Jessica Tennant 3 days ago

MARKETING & MEDIA

Photo by Flemming Fuchs on Unsplash.
Behind the walled gardens

We often turn towards Facebook and Google when advertising in South Africa because of the size of their audiences. However, could we be sacrificing reach for context?

By Andrew Dabbs 3 days ago

MARKETING & MEDIA

#IABSummit19: Gareth Lloyd to speak on going beyond the click
#IABSummit19: Gareth Lloyd to speak on going beyond the click

Ahead of this year's IAB Summit, taking place 30 May at the Joburg Theatre in Braamfontein, we interviewed speaker Gareth Lloyd, head of Research and Analytics at 24.com, a division of Media24, to find out what to expect from his talk on 'going beyond the click' and what this year's theme of the 'new now' means to him...

By Jessica Tennant 3 days ago

MARKETING & MEDIA

Photo by LinkedIn Sales Navigator on Unsplash.
5 tips to turn your LinkedIn company page into a lead generation page

LinkedIn can be a true game-changer for B2B (business to business) companies. Built for business networking, LinkedIn works exceptionally well for B2B lead generation, making it one of the top tactics for B2B marketing...

By Ronelle Bester 3 days ago

PROPERTY

Image source:
Promising signs for an uptick in activity in SA's housing market

As anticipated, the MPC kept the repo rate steady, taking a conservative approach against the backdrop of rising fuel prices, and with a wary eye on CPI inflation...

By Dr Andrew Golding 3 days ago

LIFESTYLE

#OnTheBigScreen: Aladdin, Red Joan and Rafiki
#OnTheBigScreen: Aladdin, Red Joan and Rafiki

Films opening in South African cinemas this week are the live-action remake of Disney's Aladdin; Red Joan; Rafiki; Long Shot; and India's Most Wanted.

By Daniel Dercksen 3 days ago

PROPERTY

Rate cut needed to kickstart the economy
Rate cut needed to kickstart the economy

The Reserve Bank should have been brave and should have cut the interest rate to kickstart the economy...

By Samuel Seeff 3 days ago

ICT

#AfricaMonth: Mobiz, the startup changing how SA corporates talk to customers
#AfricaMonth: Mobiz, the startup changing how SA corporates talk to customers

Mobiz is an innovative South African startup combining the ubiquity of SMS with the visual power of the web...

By Evan-Lee Courie 3 days ago

HR & RECRUITMENT

Prime time: are you using yours effectively?
Prime time: are you using yours effectively?

Take a moment and write down the top three things that you should be doing in your position to bring value to your business...

By Jane Stevenson 23 May 2019

ICT

Is AI the key to managing rampant data storage costs?
Is AI the key to managing rampant data storage costs?

We are currently living in a data economy, where most businesses' competitive advantage stems from its ability to analyse data...

By Eran Brown 23 May 2019

AGRICULTURE

How over-regulation, lack of understanding cause poverty and lack of transformation
How over-regulation, lack of understanding cause poverty and lack of transformation

The DAFF recently published amended regulations for Act 36 of 1947 for comment. Should these amendments be enacted, the impact on food security and the sustainability of the entire livestock value chain, especially small-scale stockholders, will be severely impacted...

By Peter Oberem 23 May 2019

MARKETING & MEDIA

#IABSummit19: Dudu Mkhwanazi to speak on the connected city
#IABSummit19: Dudu Mkhwanazi to speak on the connected city

Ahead of this year's IAB Summit, taking place 30 May at the Joburg Theatre in Braamfontein, we interviewed speaker Dudu Mkhwanazi, CEO of Project Isizwe, to find out what to expect from her talk on 'the connected city' and what this year's theme of the 'new now' means to her...

By Jessica Tennant 23 May 2019

MARKETING & MEDIA

FlySafair's R5 Sale: What a day it was!
FlySafair's R5 Sale: What a day it was!

On 7 May in South Africa, on the eve of 2019 general elections, while the rest of the world joined The Duke and Duchess of Sussex in welcoming the Royal Baby to the world, the low-cost airline, FlySafair, held its annual R5 Sale...

By Khuthalani Khumalo 22 May 2019

MARKETING & MEDIA

Why storytelling is so crucial in marketing
Why storytelling is so crucial in marketing

Intrusive, selfish, and egocentric marketing tactics no longer work in the way they used to. Clients see through gimmicks and turn their back away from companies that push unwanted products and services on them. So, what can the creative business owner do to replace this outdated form of marketing?...

By Chanelle Segerius-Bruce 22 May 2019

MARKETING & MEDIA

DJ and comedian, Khathu Litshani.
Q&A w/ Khathu Litshani: Being multiskilled is crucial in the entertainment industry

Having worked in the entertainment industry for over seven years Khathu Litshani has been called producer, brand influencer, MC, event organiser and businessman and is now working on Kooking with Khathu, in collaboration with Viva Nation TV...

By Juanita Pienaar 22 May 2019

TOURISM

#BizTourismReport: SA tourism market analyses for May 2019
#BizTourismReport: SA tourism market analyses for May 2019

This is a monthly series of articles to provide market intelligence on the tourism industry in South Africa...

By Martin Jansen van Vuuren 22 May 2019

MARKETING & MEDIA

5 quick and simple ways to increase B2B leads via Twitter
5 quick and simple ways to increase B2B leads via Twitter

Utilised to its best ability, Twitter can be a powerful way of generating leads and driving traffic to your website...

By Keith Tully 22 May 2019

MARKETING & MEDIA

Debunking 5 myths around CX
Debunking 5 myths around CX

Nathalie Schooling, founder and CEO of nlighten debunks a couple of myths around CX...

By Nathalie Schooling 22 May 2019

HEALTHCARE

Aubrey de Grey
Who wants to live forever? It's a matter of maintenance

Thanks to lifestyle and medical advancements, the biblical prescription of three score and 10 - or 70 years - as the human lifespan has become a little blurred...

By Nicci Botha 22 May 2019

MARKETING & MEDIA

The power of retargeting: How to move customers from wanting what you offer to needing it
The power of retargeting: How to move customers from wanting what you offer to needing it

If you are not yet doing retargeting for your business, you are clearly missing out on a key step in the decision-making process. Here's a quick overview...

By Kyle Warmback 22 May 2019

MARKETING & MEDIA

Creative freedom
Creative freedom

The general belief is that great ideas happen when people are free to think and that creatives thrive in situations that grant permission to make mistakes. I don't disagree with the sentiment, but I do see a challenge with the word freedom...

By David Limbert 22 May 2019

LIFESTYLE

#AfricaMonth: 10 ultimate travel experiences in Africa
#AfricaMonth: 10 ultimate travel experiences in Africa

Wildlife, incredible landscapes, exciting road trips, centuries-old tribes and glorious beaches are just a few great travel experiences that make Africa one of the most desirable travel destinations in the world...

By Natalia Rosa 22 May 2019

ICT

Redefining the cloud and cloud security
Redefining the cloud and cloud security

Migration to cloud-based compute and services platforms have allowed organisations to quickly adapt to the global transition to a digital economy...

By Doros Hadjizenonos 22 May 2019

MARKETING & MEDIA

Image source: Gallo/Getty Images.
What sets challenger brands apart from the rest

Underdogs have a special place in the hearts of many. Whether it's a revolt against the Romans or the ice-veined Spartans' last stand against the Persians at Thermopylae, either through superior tactics or better use of technology and resources the outnumbered often triumph against incredible odds.

By Mikhaila Hunter 21 May 2019

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