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SOUTH AFRICA

Local brands honour Johnny Clegg on social media
Local brands honour Johnny Clegg on social media

Local brands paid tribute to music legend, Johnny Clegg all over social media, following the announcement of his passing...

By Juanita Pienaar 14 hours ago

SOUTH AFRICA

Image credit: Maddi Bazzocco on Unsplash
5 questions to ask when selecting influencers to work with

Marketers are faced with important decisions to make when selecting the most relevant influencers to collaborate with...

By Dominique Harmse 18 hours ago

SOUTH AFRICA

Image source:
#CSIMonth: 5 easy tips for travel companies to make their CSI truly matter

Every industry has a responsibility to do good. In the travel industry, and as travellers, making our travel matter is vital.

By Teresa Richardson 18 hours ago

SOUTH AFRICA

What if nothing is changing?
What if nothing is changing?

There is an advertising urban myth about a company needing to sell more baby powder. Basically, all the brightest and the best would come into a room each day and try and brainstorm how they could sell more baby powder...

By Damon Stapleton 19 hours ago

SOUTH AFRICA

Your data should be living on the Edge
Your data should be living on the Edge

The end-user experience is critical when it comes to data access...

By Marius Maritz 20 hours ago

SOUTH AFRICA

Image credit: Franck V. on Unsplash
Key questions to consider before investing in AI for marketing

AccuraCast director Jérôme Divecha offers clear advice to see if AI could help your business make the next big step forward...

By Jérôme Divecha 21 hours ago

SOUTH AFRICA

Screen grab from the ad.
#OrchidsandOnions: Duo of health ads, take a bow

The Onion goes to Windhoek Lager, for relying on automatic 'programmatic' digital advertising, which damages the brand...

By Brendan Seery 1 day ago

SOUTH AFRICA

Let's talk about a RAVolution!
Let's talk about a RAVolution!

No, not the one that disrupts a country. Instead, one that adds credence to a much-loved SUV in South Africa...

By Naresh Maharaj 1 day ago

SOUTH AFRICA

Image credit: William Iven on Unsplash
An introduction to evidence-based marketing

Empirically-based studies can help to explain and predict effective communication, giving us the tools and knowledge to execute much better marketing...

By Kirsty Dugmore 1 day ago

SOUTH AFRICA

Vodacom, Mastercard launches VodaPay Masterpass digital payments app
Vodacom, Mastercard launches VodaPay Masterpass digital payments app

South African telecoms giant Vodacom and global payments firm Mastercard on Thursday announced a new secure digital wallet and payments app called VodaPay Masterpass...

By Andy Walker 1 day ago

SOUTH AFRICA

Refilwe Maluleke, MD Yellowwood on stage. © .
#ApexAwards2019: Creating a sustainable future

The golden thread at the recent Apex Awards Masterclass 2019 was to create a sustainable future. This was the overriding message from the presentations on the days that ranged from gender diversity, creating a culture of trust, identifying as an African, balancing media channels or marketing to the township...

By Danette Breitenbach 1 day ago

SOUTH AFRICA

From left-right: Natalie Otte, Kantar; Jake Johnstone, Nando’s; Su-Lise Tessendorf, Nando’s; Adam Weber, M&C Saatchi Abel; Kgabo Kganyago, M&C Saatchi Abel; Nomaswazi Phumo, M&C Saatchi Abel; Nadine Govender, M&C Saatchi Abel.
Kantar's Best Liked Ads: Cracking the enjoyment code

It's the ultimate acid test: did the consumer enjoy your ad? Nando's, Nike and Bernini along with 17 other brands cracked the enjoyment code, featuring in Kantar's recently released Top 20 best liked local ads by South Africans...

By Danette Breitenbach 2 days ago

SOUTH AFRICA

Image credit: Mein Deal on Unsplash.
How to use design thinking to build the next Amazon

Anyone aspiring to build the next Amazon needs to adopt a similar approach to Jeff Bezos's insistence on an empty chair...

By Anne-marie le Roux 2 days ago

SOUTH AFRICA

Easing the mobile data burden
Easing the mobile data burden

After years of waiting, South Africans have been promised relief from high mobile data charges...

By Greg Chen 2 days ago

SOUTH AFRICA

The Lion King roars to life on the big screen in a whole new way
The Lion King roars to life on the big screen in a whole new way

The live-action release of The Lion King promises to be one of the most spectacular highlights of 2019..

By Daniel Dercksen 2 days ago

SOUTH AFRICA

#Newsmaker: Dr Ewoudt Cloete joins Avatar as chief digital officer
#Newsmaker: Dr Ewoudt Cloete joins Avatar as chief digital officer

Dr Ewoudt Cloete, Avatar's newly appointed chief digital officer, joined the agency last month. "Avatar is an amazing agency and I feel truly honoured to be able to contribute to its already impressive legacy...

By Jessica Tennant 2 days ago

SOUTH AFRICA

Data-driven marketing and advertising; and how to harness new customer data insights
Data-driven marketing and advertising; and how to harness new customer data insights

We sit in meetings with heads of different departments to plan the next marketing and advertising campaigns. What are the missteps and missed opportunities that this planning often overlook?...

By Rirhandzu Shingwenyana 12 Jul 2019

SOUTH AFRICA

While print may be dying, traditional journalism is certainly adapting
While print may be dying, traditional journalism is certainly adapting

Rachel Briant, director and head of communications at Without A Doubt agency writes about preserving the old craft and what marketers can do about it...

By Rachel Briant 12 Jul 2019

SOUTH AFRICA

All the winners at the 2019 Apex Awards. Image supplied.
#ApexAwards2019: Ending an era with magic

Ending a run of 24 Apex Awards, last night saw DDB Africa awarded the first ever and only Lifetime Grand Prix Award for their client First National Bank for the 'FNB Switch - Beating the Beep out of Beep Bank'...

By Danette Breitenbach 12 Jul 2019

SOUTH AFRICA

#OnTheBigScreen: Stuber, Child's Play and Super 30
#OnTheBigScreen: Stuber, Child's Play and Super 30

Films opening in South African cinemas, this week, include Stuber, Child's Play, Super 30 and Exhibition on Screen: Rembrandt...

By Daniel Dercksen 12 Jul 2019

SOUTH AFRICA

Figure Of 8 Dance Collective's Wag (Waiting) is all about soul
Figure Of 8 Dance Collective's Wag (Waiting) is all about soul

Figure Of 8 Dance Collective's Wag (Waiting) is currently on at the Baxter Theatre in Cape Town...

By Debbie Hathway 12 Jul 2019

SOUTH AFRICA

#Newsmaker: Faheem Chaudhry returns to M&C Saatchi Abel
#Newsmaker: Faheem Chaudhry returns to M&C Saatchi Abel

Faheem Chaudhry has returned from M&C Saatchi London to M&C Saatchi Abel as managing partner, assuming operational leadership of the Johannesburg office...

By Jessica Tennant 12 Jul 2019

SOUTH AFRICA

From customer journey mapping to journey management
From customer journey mapping to journey management

There's a story to each customer interaction your company has - a beginning, middle and an end. Some of these interactions can be incredibly influential, while others are simply an essential means to an end; all are relevant to business success...

By Antony Adelaar 11 Jul 2019

SOUTH AFRICA

Lessons learnt opening own business a year ago
Lessons learnt opening own business a year ago

Jeremy Crowder, MD at In House Agency Services shares a few things he has learnt in his first year of business...

By Jeremy Crowder 11 Jul 2019

NIGERIA

Ad Tech Masterclass in Nigeria.
Creating a brand safe environment for advertisers in Africa

Masterclasses on programmatic advertising buying have been held by 365 Digital in Nigeria, as well as other African markets...

By Louise Marsland 11 Jul 2019

SOUTH AFRICA

Why businesses are shifting their training to digital
Why businesses are shifting their training to digital

The world's most successful businesses constantly evolve through adopting modern techniques to upskill their employees. Does this mean the trusted tradition of long in-classroom presentations and training programmes are now defunct?...

By Michael Gullan, Issued by G&G Digital 10 Jul 2019

SOUTH AFRICA

Photo by Glenn Carstens-Peters on Unsplash.
Is it time to dump mission statements?

Quick: can you recite the mission statement of the organisation you work for? I didn't think so. Don't feel bad; you're in good company...

By Robert Gentle 10 Jul 2019

SOUTH AFRICA

#CSIMonth: Q&A with surfer Rosy Hodge on the ban of single-use plastic with #ProtectParadise
#CSIMonth: Q&A with surfer Rosy Hodge on the ban of single-use plastic with #ProtectParadise

South African international surfing champion and World Surf League commentator Rosy Hodge has partnered with #ProtectParadise, a global initiative that supported and led the change on the ban of single-use plastic in Indonesia...

By Ruth Cooper 10 Jul 2019

SOUTH AFRICA

Image source: Getty/Gallo
How can we establish a pro-youth and entrepreneurship strategy for South Africa?

Entrepreneurial and small businesses have been touted as the panacea to cure South Africa's high unemployment rate, especially among the youth...

By Nicci Botha 10 Jul 2019

AFRICA

Thea Sokolowski, head of brand and marketing at MEST Africa.
#AfricaLeads: Africa poised for substantial growth

Thea Sokolowski, head of brand and marketing at MEST Africa, talks to Bizcommunity.Africa about how the African tech ecosystem continues to grow on the continent...

By Louise Marsland 10 Jul 2019

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