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Apple is the world’s first trillion dollar brand in the 2024 Kantar BrandZ Most Valuable Global Brands
Apple is the world’s first trillion dollar brand in the 2024 Kantar BrandZ Most Valuable Global Brands 
Source: © 123rf A CMO study has found that chief marketing officers appear clear, confident, and intentional in where Gen AI integration and application will deliver the best results in marketing process improvement and execution in 2024
A clear and confident shift in marketing technology as CMOs embrace AI

22 May 2024

Africa's most valuable brands demonstrate resilience and growth as MTN remains dominant
Africa's most valuable brands demonstrate resilience and growth as MTN remains dominant

1 Jun 2023

Credit: Hanson Lu on .
FMCG brands better placed to weather Covid-19 storm - Global Advertising Trends report

30 Mar 2020

Consumer behaviour intensifies as Covid-19 outbreak forces new shopping patterns
Consumer behaviour intensifies as Covid-19 outbreak forces new shopping patterns

26 Mar 2020

What people really get up to in self-isolation
What people really get up to in self-isolation

, Kantar  25 Mar 2020

Global e-retail transaction values to exceed $4tn by 2024
Global e-retail transaction values to exceed $4tn by 2024

24 Mar 2020

#WhatWomenWant in 2020: Welcome to the new era of progressive marketing
#WhatWomenWant in 2020: Welcome to the new era of progressive marketing

, Kantar  12 Mar 2020

Image source: Gallo/Getty Images.
Global advertising spend set to rise by 7.1% to $660bn in 2020 [report]

27 Feb 2020

Sports sponsorship market to record strongest growth [report]
Sports sponsorship market to record strongest growth [report]

28 Jan 2020

Image source: Gallo/Getty Images.
Marketers anticipate greater privacy regulation in 2020 [report]

27 Jan 2020

#BFGlobal500: Amazon breaks $200bn mark, still world's most valuable brand
#BFGlobal500: Amazon breaks $200bn mark, still world's most valuable brand

22 Jan 2020

Top 10 global consumer trends for 2020 - Euromonitor
Top 10 global consumer trends for 2020 - Euromonitor

14 Jan 2020

#BizTrends2020: The future of retailing in sub-Saharan Africa
#BizTrends2020: The future of retailing in sub-Saharan Africa

  8 Jan 2020

Image supplied.
The most challenged brands in 2019 and issues impacting brand perception [infographic]

7 Jan 2020

#BizTrends2020: Africa's double-edged consumer demand
#BizTrends2020: Africa's double-edged consumer demand

  6 Jan 2020

Image source: Gallo/Getty Images.
Mobile games generates $49bn in revenue in 2019

31 Dec 2019

The Best of Biz: Marketing & Media 2019
#BestofBiz 2019: Marketing & Media

17 Dec 2019

The Best of Biz: Marketing & Media Africa 2019
#BestofBiz 2019: Marketing & Media Africa

17 Dec 2019

Image source: Gallo/Getty.
Africa's greatest asset is its youth

  13 Dec 2019

Winners announced in African Persons of the Year
Winners announced in African Persons of the Year

13 Dec 2019

These five trends will change business in Africa in 2020
These five trends will change business in Africa in 2020

  12 Dec 2019

Image source: Gallo/Getty.
Experts meet to validate AfCFTA Business Index

11 Dec 2019

Image source: Gallo/Getty.
AfDB launches coding centres of excellence across Africa

6 Dec 2019

Effective Use of Tech shortlist announced for Warc Media Awards 2019
Effective Use of Tech shortlist announced for Warc Media Awards 2019

4 Dec 2019

Credit: Kasi.
Tanzania consumer confidence drops to its lowest in 2019

4 Dec 2019

10 questions to ask the marketing director
10 questions to ask the marketing director

  3 Dec 2019

Image source: Gallo/Getty.
Africa should focus on industrialisation. Free trade will follow

  27 Nov 2019

#AskAfrikaAhaMoment: The brand loyalty shift explained
#AskAfrikaAhaMoment: The brand loyalty shift explained

  21 Nov 2019

African multinationals bring home much more than profits
African multinationals bring home much more than profits

  20 Nov 2019

Study examines engagement boosting on platforms
Study examines engagement boosting on platforms

19 Nov 2019

Africa has the potential to be an economic powerhouse
Africa has the potential to be an economic powerhouse

18 Nov 2019

Image source: Gallo/Getty.
Peace in the Horn of Africa leads to economic recovery

14 Nov 2019

More Research news

More news

Credit: Hanson Lu on .
FMCG brands better placed to weather Covid-19 storm - Global Advertising Trends report

30 Mar 2020

Consumer behaviour intensifies as Covid-19 outbreak forces new shopping patterns
Consumer behaviour intensifies as Covid-19 outbreak forces new shopping patterns

26 Mar 2020

What people really get up to in self-isolation
What people really get up to in self-isolation

,   25 Mar 2020

Global e-retail transaction values to exceed $4tn by 2024
Global e-retail transaction values to exceed $4tn by 2024

24 Mar 2020

#WhatWomenWant in 2020: Welcome to the new era of progressive marketing
#WhatWomenWant in 2020: Welcome to the new era of progressive marketing

,   12 Mar 2020

Image source: Gallo/Getty Images.
Global advertising spend set to rise by 7.1% to $660bn in 2020 [report]

27 Feb 2020

Sports sponsorship market to record strongest growth [report]
Sports sponsorship market to record strongest growth [report]

28 Jan 2020

Image source: Gallo/Getty Images.
Marketers anticipate greater privacy regulation in 2020 [report]

27 Jan 2020

#BFGlobal500: Amazon breaks $200bn mark, still world's most valuable brand
#BFGlobal500: Amazon breaks $200bn mark, still world's most valuable brand

22 Jan 2020

Top 10 global consumer trends for 2020 - Euromonitor
Top 10 global consumer trends for 2020 - Euromonitor

14 Jan 2020

#BizTrends2020: The future of retailing in sub-Saharan Africa
#BizTrends2020: The future of retailing in sub-Saharan Africa

  8 Jan 2020

Image supplied.
The most challenged brands in 2019 and issues impacting brand perception [infographic]

7 Jan 2020

#BizTrends2020: Africa's double-edged consumer demand
#BizTrends2020: Africa's double-edged consumer demand

  6 Jan 2020

Image source: Gallo/Getty Images.
Mobile games generates $49bn in revenue in 2019

31 Dec 2019

The Best of Biz: Marketing & Media 2019
#BestofBiz 2019: Marketing & Media

17 Dec 2019

The Best of Biz: Marketing & Media Africa 2019
#BestofBiz 2019: Marketing & Media Africa

17 Dec 2019

Image source: Gallo/Getty.
Africa's greatest asset is its youth

  13 Dec 2019

Winners announced in African Persons of the Year
Winners announced in African Persons of the Year

13 Dec 2019

These five trends will change business in Africa in 2020
These five trends will change business in Africa in 2020

  12 Dec 2019

Image source: Gallo/Getty.
Experts meet to validate AfCFTA Business Index

11 Dec 2019

Image source: Gallo/Getty.
AfDB launches coding centres of excellence across Africa

6 Dec 2019

Effective Use of Tech shortlist announced for Warc Media Awards 2019
Effective Use of Tech shortlist announced for Warc Media Awards 2019

4 Dec 2019

Credit: Kasi.
Tanzania consumer confidence drops to its lowest in 2019

4 Dec 2019

10 questions to ask the marketing director
10 questions to ask the marketing director

  3 Dec 2019

Image source: Gallo/Getty.
Africa should focus on industrialisation. Free trade will follow

  27 Nov 2019

#AskAfrikaAhaMoment: The brand loyalty shift explained
#AskAfrikaAhaMoment: The brand loyalty shift explained

  21 Nov 2019

African multinationals bring home much more than profits
African multinationals bring home much more than profits

  20 Nov 2019

Study examines engagement boosting on platforms
Study examines engagement boosting on platforms

19 Nov 2019

Africa has the potential to be an economic powerhouse
Africa has the potential to be an economic powerhouse

18 Nov 2019

Image source: Gallo/Getty.
Peace in the Horn of Africa leads to economic recovery

14 Nov 2019

Image source: Gallo/Getty.
Putting the 'me' in Africa's media and entertainment industry

13 Nov 2019

Workers pack coffee sachets at the Dormans coffee factory in Nairobi, Kenya. Credit: The Conversation Africa/EPA/Daniel Irungu.
African countries can't industrialise? Yes, they can

  13 Nov 2019

Dr Carl Driesener, senior marketing scientist at the Ehrenberg-Bass Institute (EBI) of marketing science in Australia explaining the 5 steps to becoming a smarter target marketer at Spark Media's recent event.
5 steps to becoming a smarter target marketer

  8 Nov 2019

Image source: Gallo/Getty.
Achieving Africa's development goals

4 Nov 2019

Africa University.
Innovation hub to promote research, protect IP

31 Oct 2019

Image source: Gallo/Getty.
The digital dash for Africa

25 Oct 2019

Women of Africa: Changing lifestyles, unchanged (core) values
Women of Africa: Changing lifestyles, unchanged (core) values

,   25 Oct 2019

African boom in investment in communications infrastructure
African boom in investment in communications infrastructure

23 Oct 2019

Image source: Gallo/Getty.
Africa's digital agenda is all about growth and jobs

21 Oct 2019

Image credit: Glenn Carstens-Peters on Unsplash.
Egta, The Global TV Group release TV Charter on transparency in ad measurement

21 Oct 2019

More Research news

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