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#AfricaLeads: African mobile marketing agency JustPalm ranked 4 at EMEA
#AfricaLeads: African mobile marketing agency JustPalm ranked 4 at EMEA

JustPalm.com, Africa's fastest growing mobile marketing agency, has been ranked among the top five EMEA Digital/Specialist Agencies at the annual Smarties awards...

By Louise Marsland 2 days ago

Image source: Gallo/Getty.
AMA and African Leadership partner up to promote London Africa Summit

African Media Agency partners with African Leadership (UK) Limited's 3rd Africa Summit in London...

3 days ago

Central Africa could be continent's rising star, thanks to AfCFTA
Central Africa could be continent's rising star, thanks to AfCFTA

Central Africa's real income could increase by as much as 7% in one of the scenarios that researchers describe in the 2019 African Economic Outlook...

3 days ago

Image source: Gallo/Getty.
Brexit and Africa: How Africa can benefit

Africa can take advantage of the modern 'Scramble for Africa' as Brexit and the ratification of AfCFTA come into play...

By Andrew Skipper 11 Jun 2019

Africa's changemakers are blazing a trail for the rest of the world
Africa's changemakers are blazing a trail for the rest of the world

Africa's economy is on the rise, freedom and prosperity are continuing to rise, and the continent is home to a youthful and dynamic population...

By Nunu Ntshingila 10 Jun 2019

Image source: Gallo/Getty.
More work lies ahead to make Africa's new free trade area succeed

After being ratified by the required minimum 22 nations, all the member states of the AU are now legally bound to allow African goods to be traded without restraint throughout the continent...

By By Frank Mattheis and Ueli Staeger 7 Jun 2019

Image source: Gallo/Getty.
Africa needs more advertising investment

Sub-Saharan Africa's advertising spend, currently only 0. 47% of global investments...

By Federico de Nardis 6 Jun 2019

The APO-Getty strategic partnership was acknowledged with a photo of Lee Martin, Senior Vice President, Global Strategic Development at Getty Images, and Lionel Reina, CEO of APO Group, displayed on the NASDAQ Tower in New York's Time Square. The NASDAQ Tower is considered the most visible LED video display in Times Square and is one of the most valuable advertising spaces in the world.
APO partners with Getty Images to raise profile of Africa's story

Getty Images and APO Group announce strategic partnership to provide innovative and integrated text, photo and video services to companies operating in Africa and the Middle East...

4 Jun 2019

Xolisa Dyeshana, chief creative officer of Joe Public United, presenting on the first night of the The One Club for Creativity's One Show Awards.
#AfricaMonth: Embrace our story, bring South Africa and our continent to the world

Xolisa Dyeshana, chief creative officer at Joe Public, also represents South Africa as part of the international board of the One Club for Creativity. With #AfricaMonth coming to an end, we caught up for a quick chat on the calibre of South Africa's creativity, what's holding us back and what more we can do to shine on the global stage...

By Leigh Andrews 31 May 2019

#AfricaMonth: Why Africa is primed for prestige beauty growth
#AfricaMonth: Why Africa is primed for prestige beauty growth

Overseeing multi-ethnic innovation for Estée Lauder Companies, Susan Akkad is no stranger to the concept of 'inclusive beauty'...

By Lauren Hartzenberg 31 May 2019

#AfricaMonth: Pan-African web series gives Maybelline New York an African flair
#AfricaMonth: Pan-African web series gives Maybelline New York an African flair

African personalities, vloggers, influencers and makeup artists bring an African flair to the New York attitude of Maybelline in the Makeup In The Cities - Africa web series...

By Maroefah Smith 30 May 2019

Image source: Gallo/Getty Images.
The African narrative: For Africans, by Africans

"Until the lion learns to write, every story will glorify the hunter..."

By Yaw Dwomoh 30 May 2019

#AfricaMonth: The rise of Afrocentrism and its impact on the luxury business
#AfricaMonth: The rise of Afrocentrism and its impact on the luxury business

Africa has been a rich source of artistic inspiration for many parts of the world for centuries, but what's changing now is that Afrocentric culture is being spearheaded by the sons and daughters of the African continent...

By Lauren Hartzenberg 29 May 2019

Photo by Franki Chamaki on .
The true value of data for marketers

Data analytics; the new buzzword for business people everywhere - it's the new north star guiding every decision we're supposed to make. But there's a lot of data and not a lot of understanding on what to do with it, often making data analytics more confusing and less useful than it should be...

By Matt Arnold 29 May 2019

Image source: Gallo/Getty.
Telecoming to expand its offering in the African mobile market

Telecoming has closed an agreement with African company Maliyo Games, a mobile gaming company in Nigeria, to distribute its offer in the region...

23 May 2019

Kantar Africa Life 2019 report.
#AfricaMonth: How can brands fuel growth in Africa?

Successful brands must have a strong local resonance and activation if they are to emotionally connect with consumers in Africa and fuel growth in the fast-changing region...

21 May 2019

Brand Africa partnership to launch Africa's Best Brands
Brand Africa partnership to launch Africa's Best Brands

African Media Agency partners with Brand Africa to launch the 7th Annual Brand Africa 100: Africa's Best Brands...

15 May 2019

Credit: Just Imagine.
#AfricaMonth: Africa's revival - foretelling or fairy tale?

Welcome to the future, where a continent once cast in darkness has come into the light...

By Salona Naidoo and Gabi Wojtowitz 15 May 2019

Image source: Gallo/Getty
How marketing with CSR at its heart can change the world

Fitting in perfectly with the rise of purpose-led marketing across the globe is Jeanne du Plessis, corporate affairs and citizenship leader at Procter and Gamble (P&G) South Africa. Du Plessis is a passionate believer that business can and should be a force for good in the world...

By Leigh Andrews 14 May 2019

Image source: Gallo/Getty.
Imagine a world without data?

Why local insights and research associations like PAMRO are important...

By Joaquim Bretcha Boix 13 May 2019

Pedro Guerreiro, Managing Director: Central Africa at SAP Africa.
#AfricaMonth: From aid-dependent to becoming an investment-dependent continent

Beyond boundaries: the impact of free trade and technology on Africa's accelerating economic development...

By Pedro Guerreiro 10 May 2019

Screen grab from ADC 98th Annual Awards' Black Cube for Best of Show winner, “The Truth Is Worth It,” on behalf of The New York Times, awarded to Final Cut New York and Furlined Santa Monica with Droga5 New York.
#OneShow2019: All the ADC 2019 winners!

The colours of the 711 winners of the 98th global ADC Annual Awards were revealed on the first evening of the One Club for Creativity's Creative Week, held on 6 May 2018 at Metropolitan West in New York, with a Merit Award coming home to SA, for Grid Worldwide's #HopeJoanna...

7 May 2019

Mauritian humour used in iconography to celebrate independence day
Mauritian humour used in iconography to celebrate independence day

FCB Cread creates fun 'Kreojis' emojies to celebrate Mauritius' 51st year of independence...

3 May 2019

Loeries CEO Andrew Human encourages everyone to tell better stories.
#AfricaMonth: Advertising's shift beyond 'selling stuff' to tell better regional stories

In our annual #AfricaMonth catch-up, Loeries CEO Andrew Human chats about what to expect from Loeries 2019, why judges are briefed to look for locally relevant experiences and communications, and the rising importance of brand humanity and problem-solving in creativity against the continued shift away from merely punting the client product or service...

By Leigh Andrews 3 May 2019

Some of team Mama Creative, from L to R: Kyle Gounden, Karla Strydom, Mishka Naidoo, Nicola Rossi, Adam Leontsinis, and Tetelo Nhlapo.
#Loeries2019: Mama Creative explains why it's on all of us to tell better stories

You've probably already noticed this year's striking Loeries campaign in your social media feeds and daily industry reads. But this year's campaign is a little different from those of previous years. Here's how Mama Creative hopes Loeries 2019 will inspire us all to tell better stories...

By Leigh Andrews 26 Apr 2019

Xolisa Dyeshana, chief creative officer at Joe Public United.
How Joe Public taps into the zeitgeist of AI in advertising for Africa

Are you ready for the artificial intelligence revolution in advertising, like Ciclope Africa Festival's agency of the year Joe Public? Here, chief creative officer Xolisa Dyeshana explains the importance of showcasing real South Africans at the forefront of global playing fields, against the backdrop of their grand prix-winning Chicken Licken work, Sbu 2.0...

By Leigh Andrews 25 Apr 2019

Image source: Gallo/Getty.
Economic strategy for Central Africa

African Development Bank approves strategy for Central Africa "crucial for the economic integration of the region"...

24 Apr 2019

Image source: Gallo/Getty.
Vote for your favourite African creative

Public voting is now open until April 28 for the 30 African creatives selected to compete at the Digital Lab Africa (DLA) Online Pitch Competition...

18 Apr 2019

Six steps to successful customer relationship management
Six steps to successful customer relationship management

As Easter looms businesses are looking for powerful ways to promote their goods and activate more sales. This should include beefing up customer relationship management (CMR) systems to streamline communication with potential clients and encourage more sales. Here are six steps to sprucing up your CRM and captivating customers at every touch point along the way...

By Eben Esterhuizen 16 Apr 2019

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