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Source: © 123rf As customer journeys become more complex, creating a more personalised two-way interaction with customers is an increasingly important requirement for brands

Messaging the preferred method for customers to interact with brands says research

Source: © LinkedIn Dentsu’s Carat has been appointed to Pernod Ricard's €100m EMEA media planning and buying account

Dentsu’s Carat wins Pernod Ricard's €100m EMEA media planning and buying account

7 Jun 2024

Source: © Cannes Lions the Cannes Lions 2024 has released its first shortlists

#Cannes2024 : Innovation, Glass and Titanium Shortlists released

By Danette Breitenbach 4 Jun 2024

Image credit: Sharon McCutcheon on Unsplash.

Google, Facebook and Amazon to dominate global adspend in 2020 - forecasts Warc

25 Oct 2019

Elizabeth Elfenbein, Michael Bonilla to chair 2019 Global Awards' Executive Jury sessions

Elizabeth Elfenbein, Michael Bonilla to chair 2019 Global Awards' Executive Jury sessions

22 Oct 2019

Worldwide martech market grows by 22% year-on-year - find BDO, Warc

Worldwide martech market grows by 22% year-on-year - find BDO, Warc

14 Oct 2019

Image credit: Mika Baumeister on Unsplash.

Warc, Nielsen collaborate on newly-relaunched Warc Data

1 Oct 2019

Mark Tungate, the editorial director of the Epica Awards. Image supplied.

#EpicaAwards2019: What's new this year?

23 Sep 2019

The 2019 Care Awards jury. Image credit: Act Responsible.

Act Responsible announces 2019 Care Awards jury

23 Sep 2019

Image credit: Zoe Holling on Unsplash.

Key findings from Warc's 2019 Future of Strategy report

28 Aug 2019

Image credit: Clay Banks on Unsplash.

PR and marketing: Worlds that merge to unite

Linda Hassall 26 Aug 2019

Image credit: Erik Witsoe on Unsplash.

Global cinema advertising is second-fastest growing ad medium of 2019

22 Aug 2019

Kantar CEO, Eric Salama. Image supplied.

Kantar's Eric Salama discusses the way forward under new owner Bain Capital

Juanita Pienaar 5 Aug 2019

New report reveals customers want security, service and localised experiences

New report reveals customers want security, service and localised experiences

25 Jun 2019

Female millennials are the most confident and ambitious of any female generation

Female millennials are the most confident and ambitious of any female generation

5 Mar 2015

The Bees Awards announces nominations

The Bees Awards announces nominations

21 May 2013

D&AD Awards: The nominations

D&AD Awards: The nominations

22 Apr 2013

Midas Awards 2012 Winners: King James Cape Town wins Grand Midas for Santam Insurance

Midas Awards 2012 Winners: King James Cape Town wins Grand Midas for Santam Insurance

21 Dec 2012

Nikon's big hands campaign draws attention

Nikon's big hands campaign draws attention

7 Nov 2012

Going coin hunting with McDonald's

Going coin hunting with McDonald's

4 Apr 2012

Cannes Lions: Creative Effectiveness, Design, Film, and PR Juries

Cannes Lions: Creative Effectiveness, Design, Film, and PR Juries

30 Mar 2012

Global consumer confidence increases 1 point in Q4 2011

Global consumer confidence increases 1 point in Q4 2011

8 Feb 2012

Europe's internet users strong newspaper site visitors

Europe's internet users strong newspaper site visitors

25 Jan 2012

Consumer Confidence Survey: Economy again top global concern

Consumer Confidence Survey: Economy again top global concern

9 Nov 2011

Newspaper sites across Europe demonstrate growth in the past year

Newspaper sites across Europe demonstrate growth in the past year

19 Aug 2011

Fit for fashion

Fit for fashion

10 Aug 2011

Lisbon to host Eurobest 2011, 28-30 November

Lisbon to host Eurobest 2011, 28-30 November

9 Feb 2011

Eurobest launches Student Academy in partnership with Draftfcb

Eurobest launches Student Academy in partnership with Draftfcb

30 Nov 2010

Raymond Kieser: Schawk's new group MD, Europe

Raymond Kieser: Schawk's new group MD, Europe

16 Nov 2010

CNN enlists top journalism students for iReport initiative

CNN enlists top journalism students for iReport initiative

16 Sep 2010

Naughty Volvo, naughty!

Naughty Volvo, naughty!

4 Aug 2010

The BP boss and other language lapses

Mark St Andrew, creamglobal.com 28 Jul 2010

More Marketing news

More news

Image credit: Sharon McCutcheon on Unsplash.

Google, Facebook and Amazon to dominate global adspend in 2020 - forecasts Warc

25 Oct 2019

Elizabeth Elfenbein, Michael Bonilla to chair 2019 Global Awards' Executive Jury sessions

Elizabeth Elfenbein, Michael Bonilla to chair 2019 Global Awards' Executive Jury sessions

22 Oct 2019

Worldwide martech market grows by 22% year-on-year - find BDO, Warc

Worldwide martech market grows by 22% year-on-year - find BDO, Warc

14 Oct 2019

Image credit: Mika Baumeister on Unsplash.

Warc, Nielsen collaborate on newly-relaunched Warc Data

1 Oct 2019

Mark Tungate, the editorial director of the Epica Awards. Image supplied.

#EpicaAwards2019: What's new this year?

23 Sep 2019

The 2019 Care Awards jury. Image credit: Act Responsible.

Act Responsible announces 2019 Care Awards jury

23 Sep 2019

Image credit: Zoe Holling on Unsplash.

Key findings from Warc's 2019 Future of Strategy report

28 Aug 2019

Image credit: Clay Banks on Unsplash.

PR and marketing: Worlds that merge to unite

Linda Hassall 26 Aug 2019

Image credit: Erik Witsoe on Unsplash.

Global cinema advertising is second-fastest growing ad medium of 2019

22 Aug 2019

Kantar CEO, Eric Salama. Image supplied.

Kantar's Eric Salama discusses the way forward under new owner Bain Capital

Juanita Pienaar 5 Aug 2019

New report reveals customers want security, service and localised experiences

New report reveals customers want security, service and localised experiences

25 Jun 2019

Female millennials are the most confident and ambitious of any female generation

Female millennials are the most confident and ambitious of any female generation

5 Mar 2015

The Bees Awards announces nominations

The Bees Awards announces nominations

21 May 2013

D&AD Awards: The nominations

D&AD Awards: The nominations

22 Apr 2013

Midas Awards 2012 Winners: King James Cape Town wins Grand Midas for Santam Insurance

Midas Awards 2012 Winners: King James Cape Town wins Grand Midas for Santam Insurance

21 Dec 2012

Nikon's big hands campaign draws attention

Nikon's big hands campaign draws attention

7 Nov 2012

Going coin hunting with McDonald's

Going coin hunting with McDonald's

4 Apr 2012

Cannes Lions: Creative Effectiveness, Design, Film, and PR Juries

Cannes Lions: Creative Effectiveness, Design, Film, and PR Juries

30 Mar 2012

Global consumer confidence increases 1 point in Q4 2011

Global consumer confidence increases 1 point in Q4 2011

8 Feb 2012

Europe's internet users strong newspaper site visitors

Europe's internet users strong newspaper site visitors

25 Jan 2012

Consumer Confidence Survey: Economy again top global concern

Consumer Confidence Survey: Economy again top global concern

9 Nov 2011

Newspaper sites across Europe demonstrate growth in the past year

Newspaper sites across Europe demonstrate growth in the past year

19 Aug 2011

Fit for fashion

Fit for fashion

10 Aug 2011

Lisbon to host Eurobest 2011, 28-30 November

Lisbon to host Eurobest 2011, 28-30 November

9 Feb 2011

Eurobest launches Student Academy in partnership with Draftfcb

Eurobest launches Student Academy in partnership with Draftfcb

30 Nov 2010

Raymond Kieser: Schawk's new group MD, Europe

Raymond Kieser: Schawk's new group MD, Europe

16 Nov 2010

CNN enlists top journalism students for iReport initiative

CNN enlists top journalism students for iReport initiative

16 Sep 2010

Naughty Volvo, naughty!

Naughty Volvo, naughty!

4 Aug 2010

The BP boss and other language lapses

Mark St Andrew, creamglobal.com 28 Jul 2010

More Marketing news

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