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    Failed
    Source: © 123rf As customer journeys become more complex, creating a more personalised two-way interaction with customers is an increasingly important requirement for brands
    Messaging the preferred method for customers to interact with brands says research
    Source: © LinkedIn Dentsu’s Carat has been appointed to Pernod Ricard's €100m EMEA media planning and buying account
    Dentsu’s Carat wins Pernod Ricard's €100m EMEA media planning and buying account

    7 Jun 2024

    Source: © Cannes Lions the Cannes Lions 2024 has released its first shortlists
    #Cannes2024 : Innovation, Glass and Titanium Shortlists released

    By Danette Breitenbach 4 Jun 2024

    RECMA publishes Global Billings Rankings '2011' report
    RECMA publishes Global Billings Rankings '2011' report

    20 Jul 2012

    Greenlight showcases Digital Campaign Planner for Christmas 2012
    Greenlight showcases Digital Campaign Planner for Christmas 2012

    20 Jul 2012

    comScore, Facebook: European insights about earned and paid media reach and effectiveness
    comScore, Facebook: European insights about earned and paid media reach and effectiveness

    19 Jul 2012

    The Talking Tree
    The Talking Tree

    16 Jul 2012

    BBC's 'VirtualBagel' experiment does not prove Facebook advertising ineffective
    BBC's 'VirtualBagel' experiment does not prove Facebook advertising ineffective

    16 Jul 2012

    The BRAVES - tonight
    The BRAVES - tonight

    11 Jul 2012

    London International Awards: Deadline looms
    London International Awards: Deadline looms

    10 Jul 2012

    Ad impressions must be backed by actual visibility, warns GfK
    Ad impressions must be backed by actual visibility, warns GfK

    6 Jul 2012

    100 years of style
    100 years of style

    5 Jul 2012

    The BRAVES land in Leicester Square
    The BRAVES land in Leicester Square

    5 Jul 2012

    WFA to offer marketing procurement benchmark service
    WFA to offer marketing procurement benchmark service

    4 Jul 2012

    Interbrand releases 2nd annual Best Global Green Brands Report
    Interbrand releases 2nd annual Best Global Green Brands Report

    2 Jul 2012

    London International Awards: Further deadline extension to 13 July
    London International Awards: Further deadline extension to 13 July

    28 Jun 2012

    Calling all innovators
    Calling all innovators

    26 Jun 2012

    [Cannes Lions 2012] Final winners
    [Cannes Lions 2012] Final winners

    25 Jun 2012

    [Cannes Lions 2012] Creative Effectiveness, Media, Mobile & Outdoor Lions winners
    [Cannes Lions 2012] Creative Effectiveness, Media, Mobile & Outdoor Lions winners

    20 Jun 2012

    [Cannes Lions 2012] Direct shortlists released
    [Cannes Lions 2012] Direct shortlists released

    18 Jun 2012

    [Cannes Lions 2012] Dan Wieden to receive Lion of St. Mark
    [Cannes Lions 2012] Dan Wieden to receive Lion of St. Mark

    8 Jun 2012

    [Cannes Lions 2012] Entries break record
    [Cannes Lions 2012] Entries break record

    7 Jun 2012

    World Newspaper Congress: Toronto Star demonstrates growth
    World Newspaper Congress: Toronto Star demonstrates growth

    7 Jun 2012

    LIA 2012 - deadline looming
    LIA 2012 - deadline looming

    6 Jun 2012

    The Economist celebrates e-book success
    The Economist celebrates e-book success

    1 Jun 2012

    M&M Global Awards - deadline extended

    1 Jun 2012

    euronews: Grégory SAMAK to head Broadcasting and Programme Marketing
    euronews: Grégory SAMAK to head Broadcasting and Programme Marketing

    31 May 2012

    The pollinator
    The pollinator

    28 May 2012

    Own label food and drink NPD overtook branded for the first time in 2011 (54-46%)
    Own label food and drink NPD overtook branded for the first time in 2011 (54-46%)

    28 May 2012

    London International Awards 2012: Open for entries
    London International Awards 2012: Open for entries

    22 May 2012

    The BRAVES: Content Jury chair announced
    The BRAVES: Content Jury chair announced

    18 May 2012

    M&M Global Awards - entered yet?
    M&M Global Awards - entered yet?

    17 May 2012

    The Mobile Circus Comes To Town
    The Mobile Circus Comes To Town

    17 May 2012

    More Marketing news

    More news

    RECMA publishes Global Billings Rankings '2011' report
    RECMA publishes Global Billings Rankings '2011' report

    20 Jul 2012

    Greenlight showcases Digital Campaign Planner for Christmas 2012
    Greenlight showcases Digital Campaign Planner for Christmas 2012

    20 Jul 2012

    comScore, Facebook: European insights about earned and paid media reach and effectiveness
    comScore, Facebook: European insights about earned and paid media reach and effectiveness

    19 Jul 2012

    The Talking Tree
    The Talking Tree

    16 Jul 2012

    BBC's 'VirtualBagel' experiment does not prove Facebook advertising ineffective
    BBC's 'VirtualBagel' experiment does not prove Facebook advertising ineffective

    16 Jul 2012

    The BRAVES - tonight
    The BRAVES - tonight

    11 Jul 2012

    London International Awards: Deadline looms
    London International Awards: Deadline looms

    10 Jul 2012

    Ad impressions must be backed by actual visibility, warns GfK
    Ad impressions must be backed by actual visibility, warns GfK

    6 Jul 2012

    100 years of style
    100 years of style

    5 Jul 2012

    The BRAVES land in Leicester Square
    The BRAVES land in Leicester Square

    5 Jul 2012

    WFA to offer marketing procurement benchmark service
    WFA to offer marketing procurement benchmark service

    4 Jul 2012

    Interbrand releases 2nd annual Best Global Green Brands Report
    Interbrand releases 2nd annual Best Global Green Brands Report

    2 Jul 2012

    London International Awards: Further deadline extension to 13 July
    London International Awards: Further deadline extension to 13 July

    28 Jun 2012

    Calling all innovators
    Calling all innovators

    26 Jun 2012

    [Cannes Lions 2012] Final winners
    [Cannes Lions 2012] Final winners

    25 Jun 2012

    [Cannes Lions 2012] Creative Effectiveness, Media, Mobile & Outdoor Lions winners
    [Cannes Lions 2012] Creative Effectiveness, Media, Mobile & Outdoor Lions winners

    20 Jun 2012

    [Cannes Lions 2012] Direct shortlists released
    [Cannes Lions 2012] Direct shortlists released

    18 Jun 2012

    [Cannes Lions 2012] Dan Wieden to receive Lion of St. Mark
    [Cannes Lions 2012] Dan Wieden to receive Lion of St. Mark

    8 Jun 2012

    World Newspaper Congress: Toronto Star demonstrates growth
    World Newspaper Congress: Toronto Star demonstrates growth

    7 Jun 2012

    [Cannes Lions 2012] Entries break record
    [Cannes Lions 2012] Entries break record

    7 Jun 2012

    LIA 2012 - deadline looming
    LIA 2012 - deadline looming

    6 Jun 2012

    The Economist celebrates e-book success
    The Economist celebrates e-book success

    1 Jun 2012

    M&M Global Awards - deadline extended

    1 Jun 2012

    euronews: Grégory SAMAK to head Broadcasting and Programme Marketing
    euronews: Grégory SAMAK to head Broadcasting and Programme Marketing

    31 May 2012

    The pollinator
    The pollinator

    28 May 2012

    Own label food and drink NPD overtook branded for the first time in 2011 (54-46%)
    Own label food and drink NPD overtook branded for the first time in 2011 (54-46%)

    28 May 2012

    London International Awards 2012: Open for entries
    London International Awards 2012: Open for entries

    22 May 2012

    The BRAVES: Content Jury chair announced
    The BRAVES: Content Jury chair announced

    18 May 2012

    M&M Global Awards - entered yet?
    M&M Global Awards - entered yet?

    17 May 2012

    The Mobile Circus Comes To Town
    The Mobile Circus Comes To Town

    17 May 2012

    Clinton for Cannes Lions
    Clinton for Cannes Lions

    15 May 2012

    The BRAVES deadline extended, again
    The BRAVES deadline extended, again

    10 May 2012

    Draftfcb back to sponsor young talent
    Draftfcb back to sponsor young talent

    9 May 2012

    Discreet Fashion Academy used to retain, attract customers
    Discreet Fashion Academy used to retain, attract customers

    8 May 2012

    [Cannes Lions 2012] Mars wins Advertiser of The Year 2012
    [Cannes Lions 2012] Mars wins Advertiser of The Year 2012

    4 May 2012

    London International Awards: Entries open
    London International Awards: Entries open

    2 May 2012

    Ad Dynamo enters Brazil with Realmedia
    Ad Dynamo enters Brazil with Realmedia

    26 Apr 2012

    Eurobest returns to Lisbon
    Eurobest returns to Lisbon

    24 Apr 2012

    Festival of Media: All the winners
    Festival of Media: All the winners

    20 Apr 2012

    MediaCom is Festival of Media's Global Network of the Year 2012
    MediaCom is Festival of Media's Global Network of the Year 2012

    19 Apr 2012

    More Marketing news

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