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Source: © 123rf As customer journeys become more complex, creating a more personalised two-way interaction with customers is an increasingly important requirement for brands

Messaging the preferred method for customers to interact with brands says research

Source: © LinkedIn Dentsu’s Carat has been appointed to Pernod Ricard's €100m EMEA media planning and buying account

Dentsu’s Carat wins Pernod Ricard's €100m EMEA media planning and buying account

7 Jun 2024

Source: © Cannes Lions the Cannes Lions 2024 has released its first shortlists

#Cannes2024 : Innovation, Glass and Titanium Shortlists released

By Danette Breitenbach 4 Jun 2024

Sustained business recovery on the cards as companies look to re-start investment

Sustained business recovery on the cards as companies look to re-start investment

3 Aug 2010

The BP boss and other language lapses

Mark St Andrew, creamglobal.com 28 Jul 2010

Sweden's condom challenge

Sweden's condom challenge

23 Jul 2010

World Cup chocolate wars

Olivia Solon, creamglobal.com 13 Jul 2010

Cup sponsors recover from competitor 'ambushes'

Cup sponsors recover from competitor 'ambushes'

Mark St Andrew, creamglobal.com 6 Jul 2010

Sex gamble

28 Jun 2010

World Cup's 10 best campaigns

World Cup's 10 best campaigns

25 Jun 2010

Two-thirds of SMEs fail to use search marketing

Olivia Solon, creamglobal.com 24 Jun 2010

UK consumers can't recognise 2010 sponsors

UK consumers can't recognise 2010 sponsors

Josh Colley, M&M, creamglobal.com 18 Jun 2010

Marketing specialists... mistrusted

Marketing specialists... mistrusted

14 Jun 2010

Draftfcb sponsors Roger Hatchuel Academy

Draftfcb sponsors Roger Hatchuel Academy

4 Jun 2010

Global sports market speeds up - despite digital race

Global sports market speeds up - despite digital race

27 May 2010

Cream's cream of the crop

25 May 2010

Fighting flab through gaming

Fighting flab through gaming

21 May 2010

London 2012 mascots launched to world

London 2012 mascots launched to world

21 May 2010

Radio 'weathers the storm' using innovative marketing

Mark St.Andrew 14 May 2010

King of bargains

3 May 2010

More Marketing news

More news

The BP boss and other language lapses

Mark St Andrew, creamglobal.com 28 Jul 2010

Sweden's condom challenge

Sweden's condom challenge

23 Jul 2010

World Cup chocolate wars

Olivia Solon, creamglobal.com 13 Jul 2010

Cup sponsors recover from competitor 'ambushes'

Cup sponsors recover from competitor 'ambushes'

Mark St Andrew, creamglobal.com 6 Jul 2010

Sex gamble

28 Jun 2010

World Cup's 10 best campaigns

World Cup's 10 best campaigns

25 Jun 2010

Two-thirds of SMEs fail to use search marketing

Olivia Solon, creamglobal.com 24 Jun 2010

UK consumers can't recognise 2010 sponsors

UK consumers can't recognise 2010 sponsors

Josh Colley, M&M, creamglobal.com 18 Jun 2010

Marketing specialists... mistrusted

Marketing specialists... mistrusted

14 Jun 2010

Draftfcb sponsors Roger Hatchuel Academy

Draftfcb sponsors Roger Hatchuel Academy

4 Jun 2010

Global sports market speeds up - despite digital race

Global sports market speeds up - despite digital race

27 May 2010

Cream's cream of the crop

25 May 2010

Fighting flab through gaming

Fighting flab through gaming

21 May 2010

London 2012 mascots launched to world

London 2012 mascots launched to world

21 May 2010

Radio 'weathers the storm' using innovative marketing

Mark St.Andrew 14 May 2010

King of bargains

3 May 2010

More Marketing news

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