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    Source: © 123rf As customer journeys become more complex, creating a more personalised two-way interaction with customers is an increasingly important requirement for brands
    Messaging the preferred method for customers to interact with brands says research
    Source: © LinkedIn Dentsu’s Carat has been appointed to Pernod Ricard's €100m EMEA media planning and buying account
    Dentsu’s Carat wins Pernod Ricard's €100m EMEA media planning and buying account

    7 Jun 2024

    Source: © Cannes Lions the Cannes Lions 2024 has released its first shortlists
    #Cannes2024 : Innovation, Glass and Titanium Shortlists released

    By Danette Breitenbach 4 Jun 2024

    Duracell powered rickshaws campaign on the move
    Duracell powered rickshaws campaign on the move

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    Asian Marketing Effectiveness Festival winners
    Asian Marketing Effectiveness Festival winners

    30 Apr 2012

    Asian Marketing Effectiveness Festival opens this week
    Asian Marketing Effectiveness Festival opens this week

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    Spikes Asia 2012 open for delegate registrations
    Spikes Asia 2012 open for delegate registrations

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    The holiday's over

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    Why Asian newspapers continue to grow
    Why Asian newspapers continue to grow

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    Emirates launches new global brand platform

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    Cannes Lions: Creative Effectiveness, Design, Film, and PR Juries

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    Publish Asia brings out the best

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    Record entries into Asian Marketing Effectiveness Festival
    Record entries into Asian Marketing Effectiveness Festival

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    Dubai Lynx winners announced

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    Dubai Lynx: Over 2000 entries into 2012 awards

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    Abundant networking opportunities at Dubai Lynx 2012

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    International Herald Tribune Sports Business Summit
    International Herald Tribune Sports Business Summit

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    International AME Awards announces 2012 shortlist

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    First line-up of speakers for 20th IPRA World Congress

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    The world's coolest intern

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    Global consumer confidence increases 1 point in Q4 2011

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    Indonesia to host WAN-IFRA's Publish Asia 2012

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    Princess Rym Ali of Jordan to open WAN-IFRA Middle East Conference

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    5th Intercontinental Advertising CUP: Grand CUP winner - Germinal Comunicación
    5th Intercontinental Advertising CUP: Grand CUP winner - Germinal Comunicación

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    Dubai Lynx: SA represented in 2012 jury lineup

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    Raja Trad: Dubai Lynx Advertising Person 2012 Award

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    D&AD: Last chance for creatives...

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    FIRECUP - The first Creative Leadership Award

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    BrandZ Top 50 Most Valuable Chinese Brands 2012

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    Dubai Lynx 2012 jury presidents announced

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    Effective Measure invests in Arab media hub
    Effective Measure invests in Arab media hub

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    Programme for Intercontinental Advertising CUP and summit

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    Asian Marketing Effectiveness Festival entries open
    Asian Marketing Effectiveness Festival entries open

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    Duracell powered rickshaws campaign on the move
    Duracell powered rickshaws campaign on the move

    10 May 2012

    Asian Marketing Effectiveness Festival winners
    Asian Marketing Effectiveness Festival winners

    30 Apr 2012

    Asian Marketing Effectiveness Festival opens this week
    Asian Marketing Effectiveness Festival opens this week

    25 Apr 2012

    Spikes Asia 2012 open for delegate registrations
    Spikes Asia 2012 open for delegate registrations

    24 Apr 2012

    The holiday's over
    The holiday's over

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    Why Asian newspapers continue to grow
    Why Asian newspapers continue to grow

    19 Apr 2012

    Emirates launches new global brand platform
    Emirates launches new global brand platform

    3 Apr 2012

    Cannes Lions: Creative Effectiveness, Design, Film, and PR Juries
    Cannes Lions: Creative Effectiveness, Design, Film, and PR Juries

    30 Mar 2012

    Publish Asia brings out the best
    Publish Asia brings out the best

    14 Mar 2012

    Record entries into Asian Marketing Effectiveness Festival
    Record entries into Asian Marketing Effectiveness Festival

    12 Mar 2012

    Dubai Lynx winners announced
    Dubai Lynx winners announced

    8 Mar 2012

    Dubai Lynx: Over 2000 entries into 2012 awards
    Dubai Lynx: Over 2000 entries into 2012 awards

    5 Mar 2012

    Abundant networking opportunities at Dubai Lynx 2012
    Abundant networking opportunities at Dubai Lynx 2012

    27 Feb 2012

    International Herald Tribune Sports Business Summit
    International Herald Tribune Sports Business Summit

    24 Feb 2012

    International AME Awards announces 2012 shortlist
    International AME Awards announces 2012 shortlist

    22 Feb 2012

    First line-up of speakers for 20th IPRA World Congress
    First line-up of speakers for 20th IPRA World Congress

    17 Feb 2012

    The world's coolest intern
    The world's coolest intern

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    Global consumer confidence increases 1 point in Q4 2011
    Global consumer confidence increases 1 point in Q4 2011

    8 Feb 2012

    Indonesia to host WAN-IFRA's Publish Asia 2012
    Indonesia to host WAN-IFRA's Publish Asia 2012

    8 Feb 2012

    Princess Rym Ali of Jordan to open WAN-IFRA Middle East Conference
    Princess Rym Ali of Jordan to open WAN-IFRA Middle East Conference

    6 Feb 2012

    5th Intercontinental Advertising CUP: Grand CUP winner - Germinal Comunicación
    5th Intercontinental Advertising CUP: Grand CUP winner - Germinal Comunicación

    2 Feb 2012

    Dubai Lynx: SA represented in 2012 jury lineup
    Dubai Lynx: SA represented in 2012 jury lineup

    26 Jan 2012

    Raja Trad: Dubai Lynx Advertising Person 2012 Award
    Raja Trad: Dubai Lynx Advertising Person 2012 Award

    23 Jan 2012

    D&AD: Last chance for creatives...
    D&AD: Last chance for creatives...

    20 Jan 2012

    FIRECUP - The first Creative Leadership Award
    FIRECUP - The first Creative Leadership Award

    13 Jan 2012

    BrandZ Top 50 Most Valuable Chinese Brands 2012
    BrandZ Top 50 Most Valuable Chinese Brands 2012

    12 Jan 2012

    Dubai Lynx 2012 jury presidents announced
    Dubai Lynx 2012 jury presidents announced

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    Effective Measure invests in Arab media hub
    Effective Measure invests in Arab media hub

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    Programme for Intercontinental Advertising CUP and summit
    Programme for Intercontinental Advertising CUP and summit

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    Asian Marketing Effectiveness Festival entries open
    Asian Marketing Effectiveness Festival entries open

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    CNN International launches pan-EMEA brand campaign

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    Register now for Dubai Lynx 2012

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    The 5th Intercontinental Advertising CUP preparations are in full gear
    The 5th Intercontinental Advertising CUP preparations are in full gear

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    Interactive TVC brings great results
    Interactive TVC brings great results

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    Kiss and make up, says Benetton
    Kiss and make up, says Benetton

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    Eurobest 2011 announces final juries: Craft and Integrated
    Eurobest 2011 announces final juries: Craft and Integrated

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    Festival of Media Asia 2011: Leading media experts share their secrets
    Festival of Media Asia 2011: Leading media experts share their secrets

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    Consumer Confidence Survey: Economy again top global concern
    Consumer Confidence Survey: Economy again top global concern

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    TAG time at the airport

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    Nescafé comedy converts consumers to coffee
    Nescafé comedy converts consumers to coffee

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