Subscribe to industry newsletters

SOUTH AFRICA

Monique Claassen, director of media and digital insights at Millward Brown and Jane Ostler, global head of media, presenting at Kantar's Cape Town 'Roadmap to Media Effectiveness' event.
Context conquers platform: Connecting with the new-world consumer

Ahead of Kantar's 'best liked ads of 2018' reveal, two sessions were hosted in Cape Town and Johannesburg on the art and science of media success, with a special focus on finding the right mix of channels and creative to #GetMediaRight...

By Leigh Andrews 11 Jul 2019

GLOBAL

Report shows average of 800 hours spent using mobile internet this year
Report shows average of 800 hours spent using mobile internet this year

An average of 800 hours will be spent using mobile internet this year - that's equivalent to 33 days without sleep or pause, according to Zenith's Media Consumption Forecasts...

5 Jul 2019

GLOBAL

Global Ad Trends report reveals slowdown in social ad growth
Global Ad Trends report reveals slowdown in social ad growth

Warc's Global Ad Trends report has found that advertising revenues among key social and messaging companies have halved over the last year as consumer trust becomes a growing issue...

2 Jul 2019

GLOBAL

New report reveals customers want security, service and localised experiences
New report reveals customers want security, service and localised experiences

According to a new CMO Council's report, Reshaping Global Engagement Operations, today's customer is seeking security, service and localised experiences based on local language and culture...

25 Jun 2019

GLOBAL

Global Ad Trends report reveals internet ad formats account for majority of media spend
Global Ad Trends report reveals internet ad formats account for majority of media spend

The report reveals that internet ad formats already account for the majority of media spend in eight markets, including the US, UK and China...

31 May 2019

GLOBAL

Image supplied.
2019 AME Report released

The New York Festivals AME Awards has released the 2019 AME Report, a ranking of the world's most successful agencies, and advertisers according to their achievements in the AME Awards...

23 May 2019

GLOBAL

New Wan-Ifra report tackling disinformation around the world
New Wan-Ifra report tackling disinformation around the world

Wan-Ifra has released a new report that looks at the global map of remedies adopted by governments whose objective is to combat the disinformation crisis, though with extremely diverse intent and effects...

15 May 2019

GLOBAL

The most valuable global retail brands for 2019
The most valuable global retail brands for 2019

The results of the second annual BrandZ Top 75 Most Valuable Global Retail Brands have been revealed. The research shows that the world's most valuable retail brands are worth $339 billion more...

14 May 2019

UNITED KINGDOM

UK adspend for 2018 soars to £23.6bn
UK adspend for 2018 soars to £23.6bn

UK advertising spend rose 6.3% year-on-year to reach £23.6bn in 2018, marking the ninth consecutive year of market growth and highest annual total since monitoring began in 1982...

30 Apr 2019

GLOBAL

Elevated sensorial experiences drive shoppers back to stores
Elevated sensorial experiences drive shoppers back to stores

According to a new global report by in-store media company Mood Media, sensory experiences drive 9 out of 10 shoppers back to stores...

15 Jan 2019

NORTH AMERICA

Gartner's CMO Spend Survey 2018/19: Key insights revealed
Gartner's CMO Spend Survey 2018/19: Key insights revealed

Marketing technology spending, customer experience, innovation and personalisation mark key trends in marketing leaders' budget and attention...

13 Nov 2018

SOUTH AFRICA

(c) Erik Reis -
Social media: is it really to blame for young people being lonelier than any other age group?

Young people are lonelier than all other age groups, according to recent findings from the BBC Loneliness Experiment...

By Rebecca Nowland 5 Oct 2018

UNITED KINGDOM

UK advertising spend in Q1 2018 rose 5.9% to reach £5.7bn
UK advertising spend in Q1 2018 rose 5.9% to reach £5.7bn

UK advertising spend in Q1 2018 rose 5.9% year-on-year to reach £5.7bn - the 19th consecutive quarter of market growth, according to the Advertising Association/Warc Expenditure Report data...

31 Jul 2018

UNITED KINGDOM

Stephen Woodford, chief executive at the Advertising Association.
UK adspend hits record £22.2bn in 2017

UK advertising expenditure recorded its eighth consecutive year of market growth in 2017 which, puts the industry on course for a decade of continuous expansion...

26 Apr 2018

GLOBAL

IPRN survey reveals how online influencers are leveraged around the world
IPRN survey reveals how online influencers are leveraged around the world

The International Public Relations Network (IPRN) surveyed its members to uncover ways brands can leverage their relationships with bloggers and influencers all around the world...

10 Apr 2018

UNITED KINGDOM

UK retail loyalty programmes suffer from a lack of differentiation
UK retail loyalty programmes suffer from a lack of differentiation

The Retail Loyalty Programmes in the UK 2018 survey has found that UK retail loyalty programme operators are struggling to bring fresh ideas to the programme benefit mix...

20 Feb 2018

GLOBAL

David Tiltman, head of content at Warc.
Digital transparency, key challenge for brands in 2018 - Warc Toolkit

Digital transparency will be a key challenge for brands in the year ahead concludes Warc, the global marketing intelligence service, in its 2018 Toolkit...

9 Jan 2018

UNITED KINGDOM

Quality content is key to advertising success irrespective of reading platform
Quality content is key to advertising success irrespective of reading platform

Lumen proves that the actual viewing of, as opposed to potential exposure to adverts (no matter the reading platform of digital or print) leads to almost 9 times more sales...

12 Dec 2017

SOUTH AFRICA

Image credit: Alok Sharma - .
New research suggests organisations should embrace new messaging culture

Surge in consumers' use of messaging and social media is transforming their expectations of service, says new BT and Cisco research...

6 Dec 2017

GLOBAL

Defective product risk is an increasing peril for companies
Defective product risk is an increasing peril for companies

Tougher regulation, global supply chains, materials from fewer suppliers and consumer awareness are contributing to a rise in recalls, says Allianz Global Corporate and Specialty (AGCS) report...

5 Dec 2017

SOUTH AFRICA

Why social media sentiment matters, according to UK mobile study
Why social media sentiment matters, according to UK mobile study

Three UK has topped a sentiment analysis of UK mobile networks conducted by opinion mining company BrandsEye...

12 Oct 2017

GLOBAL

Boomerang pet survey highlights role of pets within families
Boomerang pet survey highlights role of pets within families

A new study conducted by Boomerang highlights the starring roles that animals play within families, on and off-screen...

20 Jul 2017

GLOBAL

olegdudko ©
Consumers prepared to abandon brands appearing alongside objectionable content

A CMO Council survey in the US, Canada and UK reveals that 48% of consumers will punish brands they love for not using trusted media platforms...

13 Jun 2017

GLOBAL

Four realities facing brands today
Four realities facing brands today

We Communications' inaugural ‘Brands in Motion' study uncovers four realities that allow brands to embrace motion...

9 Jun 2017

GLOBAL

Warakorn Harnprasop ©
Customers likely to share positive experiences as much as bad experiences

Research done by Yonder Digital Group found that UK consumers are as likely to share a good experience as a bad one...

4 May 2017

GLOBAL

Sergey Nivens ©
Thomson Reuters, Oxford Business Group sign distribution agreement

Users of Thomson Reuters financial platform, Eikon, can now access Oxford Business Group's full range of research on emerging economies...

28 Apr 2017

UNITED KINGDOM

Research indicates that global digital payments will reach $3.6 trillion
Research indicates that global digital payments will reach $3.6 trillion

The annual transaction value of online, mobile and contactless payments will reach $3.6 trillion this year, up from $3 trillion on 2015, resulting in a 20% increase...

23 Mar 2016

UNITED KINGDOM

App advertising to exceed $44bn by 2020
App advertising to exceed $44bn by 2020

Latest data from Juniper Research indicates that app advertising, using context and location targeting, could rise from an estimated $13bn last year to over $44bn by 2020...

17 Mar 2016

UNITED KINGDOM

Apple, Samsung account for nearly 70% of new contactless payments customers
Apple, Samsung account for nearly 70% of new contactless payments customers

Apple and Samsung together account for nearly 70% of new customers making contactless payments via their mobile handsets. A new study from Juniper Research has found that the number of consumers will reach 148 million this year...

3 Mar 2016

UNITED KINGDOM

Research indicates the EU legislation will affect operator-billed mobile roaming revenues
Research indicates the EU legislation will affect operator-billed mobile roaming revenues

A new study from UK-based Juniper Research indicates that operator-billed mobile roaming revenues are expected to experience a marked decline in 2017, as new EU regulations come into force...

15 Dec 2015

Show more