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Source: © 123rf As customer journeys become more complex, creating a more personalised two-way interaction with customers is an increasingly important requirement for brands

Messaging the preferred method for customers to interact with brands says research

Apple is the world’s first trillion dollar brand in the 2024 Kantar BrandZ Most Valuable Global Brands

12 Jun 2024

Source: © 123rf A CMO study has found that chief marketing officers appear clear, confident, and intentional in where Gen AI integration and application will deliver the best results in marketing process improvement and execution in 2024

A clear and confident shift in marketing technology as CMOs embrace AI

22 May 2024

ZenithOptimedia releases its 'Global Adspend' forecasts

ZenithOptimedia releases its 'Global Adspend' forecasts

9 Apr 2014

Luxury goods firms taking the battle to Africa

Luxury goods firms taking the battle to Africa

Zeenat Moorad 27 Dec 2013

African voices on the digital revolution

African voices on the digital revolution

31 May 2013

SA mobile prices among the highest in Africa

SA mobile prices among the highest in Africa

Craig Wilson 13 Apr 2012

Consumer Confidence Survey: Economy again top global concern

Consumer Confidence Survey: Economy again top global concern

9 Nov 2011

African mobile advertising market continues growth - InMobi

6 Jun 2011

Significant shifts in South Africa, Africa's mobile patterns

Significant shifts in South Africa, Africa's mobile patterns

Issa Sikiti da Silva 21 Apr 2011

March for women in the African Women's Decade

March for women in the African Women's Decade

Gwen Watkins 16 Mar 2011

Africa Portal receiving high traffic

Africa Portal receiving high traffic

14 Mar 2011

2011 PAMRO meeting, media research conference set for Senegal

2011 PAMRO meeting, media research conference set for Senegal

14 Mar 2011

IPS hosts roundtable to support research uptake in Africa

IPS hosts roundtable to support research uptake in Africa

8 Mar 2011

Unemployment, inflation worries hit consumer confidence

Unemployment, inflation worries hit consumer confidence

27 Jan 2011

Hope for full global economic recovery in 2010 diminishes

Hope for full global economic recovery in 2010 diminishes

27 Oct 2010

Worldwide web... it's a woman's world

Worldwide web... it's a woman's world

29 Jul 2010

AdReview... SA, SADC media facts 2010

AdReview... SA, SADC media facts 2010

19 Jul 2010

2010: Our Cup runneth over

2010: Our Cup runneth over

28 Jan 2010

Women make a difference in media

Women make a difference in media

Colleen Lowe Morna & Pat Made 7 Aug 2009

PAMRO announces early Malawi line-up

9 Jul 2007

Survey reveals music trends rocking young urban Asian consumers

Ipsos 8 Jun 2007

Synovate launches new market potential solutions

Ipsos 5 Jun 2007

Synovate strikes global panel partnership with GMI

Synovate strikes global panel partnership with GMI

Ipsos 20 Apr 2007

Battle of the brands for emerging market hearts

Battle of the brands for emerging market hearts

Ipsos 17 Apr 2007

More Research news

More news

ZenithOptimedia releases its 'Global Adspend' forecasts

ZenithOptimedia releases its 'Global Adspend' forecasts

9 Apr 2014

Luxury goods firms taking the battle to Africa

Luxury goods firms taking the battle to Africa

Zeenat Moorad 27 Dec 2013

African voices on the digital revolution

African voices on the digital revolution

31 May 2013

SA mobile prices among the highest in Africa

SA mobile prices among the highest in Africa

Craig Wilson 13 Apr 2012

Consumer Confidence Survey: Economy again top global concern

Consumer Confidence Survey: Economy again top global concern

9 Nov 2011

African mobile advertising market continues growth - InMobi

6 Jun 2011

Significant shifts in South Africa, Africa's mobile patterns

Significant shifts in South Africa, Africa's mobile patterns

Issa Sikiti da Silva 21 Apr 2011

March for women in the African Women's Decade

March for women in the African Women's Decade

Gwen Watkins 16 Mar 2011

Africa Portal receiving high traffic

Africa Portal receiving high traffic

14 Mar 2011

2011 PAMRO meeting, media research conference set for Senegal

2011 PAMRO meeting, media research conference set for Senegal

14 Mar 2011

IPS hosts roundtable to support research uptake in Africa

IPS hosts roundtable to support research uptake in Africa

8 Mar 2011

Unemployment, inflation worries hit consumer confidence

Unemployment, inflation worries hit consumer confidence

27 Jan 2011

Hope for full global economic recovery in 2010 diminishes

Hope for full global economic recovery in 2010 diminishes

27 Oct 2010

Worldwide web... it's a woman's world

Worldwide web... it's a woman's world

29 Jul 2010

AdReview... SA, SADC media facts 2010

AdReview... SA, SADC media facts 2010

19 Jul 2010

2010: Our Cup runneth over

2010: Our Cup runneth over

28 Jan 2010

Women make a difference in media

Women make a difference in media

Colleen Lowe Morna & Pat Made 7 Aug 2009

PAMRO announces early Malawi line-up

9 Jul 2007

Survey reveals music trends rocking young urban Asian consumers

Ipsos 8 Jun 2007

Synovate launches new market potential solutions

Ipsos 5 Jun 2007

Synovate strikes global panel partnership with GMI

Synovate strikes global panel partnership with GMI

Ipsos 20 Apr 2007

Battle of the brands for emerging market hearts

Battle of the brands for emerging market hearts

Ipsos 17 Apr 2007

More Research news

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