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Source: © 123rf A CMO study has found that chief marketing officers appear clear, confident, and intentional in where Gen AI integration and application will deliver the best results in marketing process improvement and execution in 2024

A clear and confident shift in marketing technology as CMOs embrace AI

Source: ©marushy via

Top 10 global consumer trends revealed for 2023 - Euromonitor

16 Jan 2023

What's topping shopper wish lists this festive season? Discounts!

What's topping shopper wish lists this festive season? Discounts!

28 Nov 2022

Joe Stubbs, Interbrand. Image supplied.

Key learnings behind the winning work from the Warc Rankings

8 Apr 2020

Credit: Hanson Lu on .

FMCG brands better placed to weather Covid-19 storm - Global Advertising Trends report

30 Mar 2020

Global e-retail transaction values to exceed $4tn by 2024

Global e-retail transaction values to exceed $4tn by 2024

24 Mar 2020

Image source: Gallo/Getty Images.

Global advertising spend set to rise by 7.1% to $660bn in 2020 [report]

27 Feb 2020

Sports sponsorship market to record strongest growth [report]

Sports sponsorship market to record strongest growth [report]

28 Jan 2020

Image source: Gallo/Getty Images.

Marketers anticipate greater privacy regulation in 2020 [report]

27 Jan 2020

#BFGlobal500: Amazon breaks $200bn mark, still world's most valuable brand

22 Jan 2020

Image supplied.

The most challenged brands in 2019 and issues impacting brand perception [infographic]

7 Jan 2020

Image source: Gallo/Getty Images.

Mobile games generates $49bn in revenue in 2019

31 Dec 2019

Effective Use of Tech shortlist announced for Warc Media Awards 2019

Effective Use of Tech shortlist announced for Warc Media Awards 2019

4 Dec 2019

Study examines engagement boosting on platforms

Study examines engagement boosting on platforms

19 Nov 2019

Image credit: Glenn Carstens-Peters on Unsplash.

Egta, The Global TV Group release TV Charter on transparency in ad measurement

21 Oct 2019

Image credit: Mika Baumeister on Unsplash.

Warc, Nielsen collaborate on newly-relaunched Warc Data

1 Oct 2019

Kantar CEO, Eric Salama. Image supplied.

Kantar's Eric Salama discusses the way forward under new owner Bain Capital

Juanita Pienaar 5 Aug 2019

Report shows average of 800 hours spent using mobile internet this year

Report shows average of 800 hours spent using mobile internet this year

5 Jul 2019

Global Ad Trends report reveals slowdown in social ad growth

Global Ad Trends report reveals slowdown in social ad growth

2 Jul 2019

New report reveals customers want security, service and localised experiences

New report reveals customers want security, service and localised experiences

25 Jun 2019

Global Ad Trends report reveals internet ad formats account for majority of media spend

Global Ad Trends report reveals internet ad formats account for majority of media spend

31 May 2019

Image supplied.

2019 AME Report released

23 May 2019

New Wan-Ifra report tackling disinformation around the world

New Wan-Ifra report tackling disinformation around the world

15 May 2019

The most valuable global retail brands for 2019

The most valuable global retail brands for 2019

14 May 2019

Global consumer confidence increases 1 point in Q4 2011

Global consumer confidence increases 1 point in Q4 2011

8 Feb 2012

Consumer Confidence Survey: Economy again top global concern

Consumer Confidence Survey: Economy again top global concern

9 Nov 2011

Global adspend up 8.8% in Q1 2011: Advertisers push TV spend

Global adspend up 8.8% in Q1 2011: Advertisers push TV spend

11 Jul 2011

Unemployment, inflation worries hit consumer confidence

Unemployment, inflation worries hit consumer confidence

27 Jan 2011

New initiative for no cost tagging with media Metrix 360 in Southeast Asia

New initiative for no cost tagging with media Metrix 360 in Southeast Asia

14 Sep 2010

More Research news

More news

Credit: Hanson Lu on .

FMCG brands better placed to weather Covid-19 storm - Global Advertising Trends report

30 Mar 2020

Global e-retail transaction values to exceed $4tn by 2024

Global e-retail transaction values to exceed $4tn by 2024

24 Mar 2020

Image source: Gallo/Getty Images.

Global advertising spend set to rise by 7.1% to $660bn in 2020 [report]

27 Feb 2020

Sports sponsorship market to record strongest growth [report]

Sports sponsorship market to record strongest growth [report]

28 Jan 2020

Image source: Gallo/Getty Images.

Marketers anticipate greater privacy regulation in 2020 [report]

27 Jan 2020

#BFGlobal500: Amazon breaks $200bn mark, still world's most valuable brand

22 Jan 2020

Image supplied.

The most challenged brands in 2019 and issues impacting brand perception [infographic]

7 Jan 2020

Image source: Gallo/Getty Images.

Mobile games generates $49bn in revenue in 2019

31 Dec 2019

Effective Use of Tech shortlist announced for Warc Media Awards 2019

Effective Use of Tech shortlist announced for Warc Media Awards 2019

4 Dec 2019

Study examines engagement boosting on platforms

Study examines engagement boosting on platforms

19 Nov 2019

Image credit: Glenn Carstens-Peters on Unsplash.

Egta, The Global TV Group release TV Charter on transparency in ad measurement

21 Oct 2019

Image credit: Mika Baumeister on Unsplash.

Warc, Nielsen collaborate on newly-relaunched Warc Data

1 Oct 2019

Kantar CEO, Eric Salama. Image supplied.

Kantar's Eric Salama discusses the way forward under new owner Bain Capital

Juanita Pienaar 5 Aug 2019

Report shows average of 800 hours spent using mobile internet this year

Report shows average of 800 hours spent using mobile internet this year

5 Jul 2019

Global Ad Trends report reveals slowdown in social ad growth

Global Ad Trends report reveals slowdown in social ad growth

2 Jul 2019

New report reveals customers want security, service and localised experiences

New report reveals customers want security, service and localised experiences

25 Jun 2019

Global Ad Trends report reveals internet ad formats account for majority of media spend

Global Ad Trends report reveals internet ad formats account for majority of media spend

31 May 2019

Image supplied.

2019 AME Report released

23 May 2019

New Wan-Ifra report tackling disinformation around the world

New Wan-Ifra report tackling disinformation around the world

15 May 2019

The most valuable global retail brands for 2019

The most valuable global retail brands for 2019

14 May 2019

Global consumer confidence increases 1 point in Q4 2011

Global consumer confidence increases 1 point in Q4 2011

8 Feb 2012

Consumer Confidence Survey: Economy again top global concern

Consumer Confidence Survey: Economy again top global concern

9 Nov 2011

Global adspend up 8.8% in Q1 2011: Advertisers push TV spend

Global adspend up 8.8% in Q1 2011: Advertisers push TV spend

11 Jul 2011

Unemployment, inflation worries hit consumer confidence

Unemployment, inflation worries hit consumer confidence

27 Jan 2011

New initiative for no cost tagging with media Metrix 360 in Southeast Asia

New initiative for no cost tagging with media Metrix 360 in Southeast Asia

14 Sep 2010

More Research news

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