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3 steps towards 'glass boxing' your company with a Biz Press Office
3 steps towards 'glass boxing' your company with a Biz Press Office

Since 2001, Bizcommunity anticipated the role of company culture as intellectual capital. Biz Press Offices are a "glass box" game changer, offering a window into 18 industry communities...

Issued by Bizcommunity.com 18 Jul 2019

Image credit: Thought Catalog on Unsplash
Social media has made brands less relevant, not more

When social media first hit the radar of marketers, the possibilities seemed endless. Finally, marketing would be a true two-way conversation...

By Estelle Nagel 15 Jul 2019

Thea Sokolowski, head of brand and marketing at MEST Africa.
#AfricaLeads: Africa poised for substantial growth

Thea Sokolowski, head of brand and marketing at MEST Africa, talks to Bizcommunity.Africa about how the African tech ecosystem continues to grow on the continent...

By Louise Marsland 10 Jul 2019

Image source: Gallo/Getty.
Two days left to enter African Digital Media Awards 2019

African Digital Media Awards 2019: Call for entries...

10 Jul 2019

Internet advertising set to account for more than 50% of global adspend by 2021
Internet advertising set to account for more than 50% of global adspend by 2021

Internet advertising is set to exceed half of global adspend by 2021, although, as the internet ad market matures, growth is projected to slow from 17% to 9% a year...

8 Jul 2019

Creating community on Facebook Groups
Creating community on Facebook Groups

When creating a Facebook group, the goal is to create a group that hosts an enthusiastic and engaged community, whether this is around your business or a common interest. Here, Colleen Barrella from Barrk Marketing shares a few insights to do just that...

By Colleen Barrella 5 Jul 2019

Instagram, the new marketing hub for business growth
Instagram, the new marketing hub for business growth

This is the time that businesses need to capitalise on brand expansion and business growth - and social media platforms - when used correctly - can assist. Refilwe Monyai, account manager at Orange Ink gives tips and tricks on how to get Instagram right...

By Refilwe Monyai 4 Jul 2019

Global Ad Trends report reveals slowdown in social ad growth
Global Ad Trends report reveals slowdown in social ad growth

Warc's Global Ad Trends report has found that advertising revenues among key social and messaging companies have halved over the last year as consumer trust becomes a growing issue...

2 Jul 2019

The power of social media and influence in today's 4th Industrial Revolution
The power of social media and influence in today's 4th Industrial Revolution

With the advent of the Fourth Industrial Revolution, marketing communication tools and practices need to be re-examined to aggressively create power and influence of products, services, and brands through social media and digital marketing...

By Nokwanda Ndashe 1 Jul 2019

Content is king but is it relevant to your audience?
Content is king but is it relevant to your audience?

Today, content creation is no longer limited to certain campaigns, it has become so broad to the extent that everything a business does is now part of a content strategy...

By Minnie-lee Tagwirei 1 Jul 2019

The fruit of your coins
Facebook's Libra has staggering potential - state control of money could end

The UN recognises 180 currencies worldwide as legal tender, all of them issued by nation states. It does not recognise cryptocurrencies like Bitcoin in this way, even if communities of enthusiasts have been treating them as a means of exchange for over a decade now...

By Gavin Brown 27 Jun 2019

Five skills to help you connect with your social media audience
Five skills to help you connect with your social media audience

With the continued increase of the prosumer, many brands are struggling to control messaging around who they are and what they offer. By having a savvy social media strategy, a brand is able to better communicate with and understand who their audience is, what it is they want and how to engage with them positively, while still building resonance...

By Zubeida Goolam 13 Jun 2019

Africa's changemakers are blazing a trail for the rest of the world
Africa's changemakers are blazing a trail for the rest of the world

Africa's economy is on the rise, freedom and prosperity are continuing to rise, and the continent is home to a youthful and dynamic population...

By Nunu Ntshingila 10 Jun 2019

How social media has become a breeding ground for counterfeit sales
How social media has become a breeding ground for counterfeit sales

As much as people love social media, there is a dark side to it too - one involving counterfeit goods and billions of Rands of lost revenue for companies and governments the world over...

7 Jun 2019

Image source: Gallo/Getty.
#FairnessFirst: A picture tells a thousand words, but should it?

People are never just a means to your journalistic end, especially when it comes to children. Their stories are our work, and when you work to add their authentic voices, it automatically changes the angle of the story for the better. But what about images of children in news articles? Media Monitoring Africa and the UCT Children's Institute media workshop on 22 May at the Doubletree Hilton...

By Leigh Andrews 3 Jun 2019

Image source: Gallo/Getty.
Innovative messaging app tailor-made for Malians

Lenali integrates local languages such as Bambara, Soninke, Songhai, Mooré and Wolof, as well as French, making the app accessible to people without formal education...

17 May 2019

Image source: Gallo/Getty
How marketing with CSR at its heart can change the world

Fitting in perfectly with the rise of purpose-led marketing across the globe is Jeanne du Plessis, corporate affairs and citizenship leader at Procter and Gamble (P&G) South Africa. Du Plessis is a passionate believer that business can and should be a force for good in the world...

By Leigh Andrews 14 May 2019

Instagram's @shop a curated showcase of shoppable products
Instagram's @shop a curated showcase of shoppable products

Instagram has launched a @shop account, essentially a curation of posts from online merchants that sell products through the image-sharing app.

14 May 2019

Screen grab from ADC 98th Annual Awards' Black Cube for Best of Show winner, “The Truth Is Worth It,” on behalf of The New York Times, awarded to Final Cut New York and Furlined Santa Monica with Droga5 New York.
#OneShow2019: All the ADC 2019 winners!

The colours of the 711 winners of the 98th global ADC Annual Awards were revealed on the first evening of the One Club for Creativity's Creative Week, held on 6 May 2018 at Metropolitan West in New York, with a Merit Award coming home to SA, for Grid Worldwide's #HopeJoanna...

7 May 2019

Facebook chatbot world first for Heineken South Africa
Facebook chatbot world first for Heineken South Africa

Heineken South Africa wanted to run a sales driver campaign in a fresh, innovative way. The iconic beer giant decided to launch a chatbot that would be the first of its kind...

Issued by Techsys Digital 3 May 2019

Image source: Gallo/Getty.
Reporting on China in Africa is too binary

The accuracy of reporting on China's involvement in Africa can be "deeply misleading". What needs to be done to fix it...

By Yu-Shan Wu 30 Apr 2019

When brands get social media engagement right
When brands get social media engagement right

Social media has become an increasingly valuable component for consideration with a lot of PR strategies over the years. It's exciting to see how various brands are using social media to convey their brand personality...

By Sheila Afari 26 Apr 2019

WhatsApp news: Tafel Lager launches groundbreaking campaign
WhatsApp news: Tafel Lager launches groundbreaking campaign

Techsys Digital was tasked by leading Namibian digital agency Weatherman & Co to bring to life a unique campaign to celebrate Namibian Independence Day for beer giant Tafel Lager...

Issued by Techsys Digital 24 Apr 2019

Mozambique rescue mission after devastating Cyclone Idai, March 2019.
Facebook uses big data to aid humanitarian efforts in Africa

Facebook artificial intelligence (AI) researchers have created the world's most detailed population density maps of Africa to help humanitarian relief efforts...

10 Apr 2019

Image source: Gallo/Getty.
Twitter increases its premium video content in MENA

Twitter has revealed over 16 premium video content across sports, entertainment and news...

10 Apr 2019

Bizcommunity sends a clear message that Africa is open for business
Bizcommunity sends a clear message that Africa is open for business

The adoption continues for the .africa (dotAfrica) geographic Top Level Domain (gLTD) as Africa's biggest multi-industry website, Bizcommunity, announced the launch of its dotAfrica website...

Issued by dotAfrica 9 Apr 2019

Bizcommunity launches BIZ | Daily top story headlines
Bizcommunity launches BIZ | Daily top story headlines

Bizcommunity is proud to announce the launch of BIZ | Daily - a daily top story round-up, curated from across 18 industry sectors by most impressions and social media shares...

Issued by Bizcommunity.com 8 Apr 2019

PwC releases consumer insights survey for 2019
PwC releases consumer insights survey for 2019

Anton Hugo, retail & consumer leader for PwC Africa and associate directors Rashaad Fortune and Andries Geertsema presented PwC's 2019 Global Consumer Insights Survey at the Peech Hotel in Johannesburg on 3 April...

3 Apr 2019

Khumo Theko, trend spotter at Flux Trends.
Brands, pay attention to these new urban tribes

Khumo Theko, trend spotter at Flux Trends highlights and identifies new urban tribes that brands should be aware of when communicating to their consumers...

By Juanita Pienaar 3 Apr 2019

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