The 13th annual IAB Bookmark Awards took place today in a prestigious virtual celebration. Hosted by the multi skilled Selae Thobakgake and Merica Monamodi; the most thrilling and innovative digital marketing campaigns of the past year were announced.
New online liquor store Liquor.co.za has launched in South Africa. The digital platform caters to the need for an e-commerce portal that can service both direct-to-customer (D2C) and high-volume business-to-business (B2B) requirements, and is the result of a collaboration of expertise from key players in the liquor and entertainment industries.
Construction on The Capital Mbombela's R205m project, set to be a game-changer on the city's hotel and accommodation industries, is well underway with an anticipated hotel opening set for November 2021.
"The city hasn't seen any significant new additions to its hotel repertoire since development ahead of the 2010 FIFA World Cup projects," says Marc Wachsberger, managing director of The Capital Hotels and Apartments.
"Its status as a leading city in Mpumalanga, at the heart of the province's tourism and agriculture sectors, means that the time is perfect to build an exciting new offering that will be appealing to tourists and corporates alike."
Phumelela Malinga, the 27-year-old mechanical designer-turned-fashion designer, chats to us about switching gears, founding his androgynous designer apparel brand By Phume and being invited to be part of the 2020 Design Indaba Emerging Creatives Programme.
By Phume is an androgynous designer apparel brand. The inspiration behind the brand is making eye-catching statements using bold design, quality, craftsmanship and colour. The brand originated from the lack of variety in the retail clothing market. Naturally, I saw the gap in the market and set out to fill it.
How did you transition from mechanical engineer to fashion designer?
Growing up, I always dreamt of being a Formula 1 driver. However, getting into racing is very expensive and I could never quite get started. The second-best thing was studying mechanical engineering in order to be at least close to the cars. While I was studying at the University of Pretoria, I really got into modelling and fashion.
Design was drilled into my DNA. I found it easy to conceptualise ideas and communicate them to people. This is how I fell in love with fashion design. What really catalysed the transition is how well my designs were received by my peers.
How would you describe your aesthetic and style when it comes to your designs?
I am really fascinated by Japanese fashion. I mimic their silhouettes a lot in my designs. But if I summarised the overall aesthetic, it would be hippie/punk.
Why the decision to focus on an androgynous style of clothing?
Androgynous fashion is a massive trend. I initially made my designs for the stylish and progressive gent. However, when I launched my initial pieces, the ladies screamed the loudest. I could not ignore them. When I launched the brand, I added androgyny as my fundamental design principle.
Making my first sale was pretty satisfying! My career highlights in the fashion industry include being invited to be part of the Design Indaba Emerging Creatives Programme in 2020. Some of South Africa's most celebrated artists such as Laduma of Maxhosa have been part of that programme. So, for me, it was very encouraging to be considered as a talented creative on such a massive and inspirational platform.
What advice would you give to aspiring young creatives?
Own race, own pace! Start small. Develop your craft. Collaborate with your peers. Have fun with it.
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