It is with profound sadness that we share the news that Molefi Thulo has passed away. This ever humble, always inspirational human will leave a massive hole in the industry that he loved so much, and to which he gave so much.
Creative intelligence group, ADNA (Audience DNA) is expanding into Africa with their new regional headquarters in Cape Town. The agency officially launched here in January this year with a full-service team including data, creative and strategic consultancy, consumer and market insights.
Much like its iconic advert 'it's not inside, it's on top' which portrayed an insightful observation of people's responses from all races, ages and genders; Nestlé Cremora, a local favourite coffee and tea creamer, remains an unforgettable brand, more so in light of its strong heritage with South African consumers.
Telkom has announced that Serame Taukobong, the company's current CEO of the Telkom Consumer Business and a group executive committee member, has been appointed as its new group CEO, effective 1 October. Taukobong will take up the position on 1 July 2022.
Total electricity generation in Africa stood at 870TWh in 2019, an increase of 2.9% from 846TWh in 2018. Africa's electricity generation capacity has grown at an average of 4.8% per annum since 2008, compared to 2.7% globally. Nonetheless, Africa's share of global electricity generation has been around 3% since 2000.
Image source: Getty/Gallo
In 2021 generation is likely to range between 870-900TWh if demand picks up aggressively throughout the year following the gradual removal of Covid-19 lockdown restrictions and economies opening more fully to international trade. A base case forecast using a conservative 4.5% yearly growth (current stated policies) shows that electricity generation on the continent will increase by 25%, 55% and 141% of 2020 baseline levels to reach 1,057, 1,138 and 2,047TWh by 2025, 2035 and 2040 respectively. This increases to 1,520 in 2030 and 2,700TWh in 2040 in a more aggressive push to expand capacity at 6 percent per annum.
The latter assessment is premised on Africa aggressively pushing to expand electricity supply and modern energy services within the framework of the Africa Agenda 2063 on energy and infrastructure development. This will ensure that generation expansion will outpace population growth on the continent (Africa will have 1.8- and 2.45-billion people by 2040 and 2050).
Regarding the supply mix, natural gas (39%) constitutes the largest element in Africa’s electricity generation mix, followed by coal (29%), hydro (15%) and oil (10%).
While nuclear energy accounted for another 2%, the share of renewables (RE) in Africa’s generation mix is growing, albeit at a lower pace than in other regions (5%). Most of the RE growth comes from solar, wind and geothermal power plants, and this expected to continue into 2030. Africa generated 830MW, 5,748MW and 7,236MW of geothermal, wind and solar installed capacity in 2019, signifying growth rates of 17.4%, 26.1% and 60.2% respectively since 2010.
Nonetheless, most of these RE developments on the continent are limited primarily to Northern (Morocco, Egypt) and South-Eastern Africa (South Africa, Kenya). Given the declining costs of key RE technologies along with rising concerns over CO2 emissions, the level of renewables deployment, particularly solar and wind energy is expected to increase by 1.5% annually over the next decade to 2030.
Regarding sectoral electricity consumption, the industrial sector remains the continent’s largest user (41%) followed by residential (33%), commercial and public services (18%) and agriculture (4%). Transport consumes a small proportion (approximately 1%) while the remaining 3% was accounted for by other sectors.
At a sub-regional level, North Africa and South Africa account for more than 70%of Africa’s electricity demand.
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