The UK has taken home 75 trophies, not only its greatest Eurobest haul to date, but also ranking the country as the most awarded this year. Germany follows with 71 awards and then France with 58.
Volvo Trucks, this year's Advertiser of the Year, has six awards, one of them a Grand Prix, which according to chairman of Lions Festivals Terry Savage, "adds huge resonance to the fact that tit has been presented with the Advertiser of the Year accolade tonight. The company's wins have marked its place as a brand that is creatively brave."
Commenting on the work that he has seen as jury president, Rob Reilly, Global Creative Chairman, McCann Worldgroup, said, "There is some fantastic work in both the Film and Print categories, along with some wonderful craft. Where the real opportunity lies for Europe is in the Integrated category. The best ideas are the ones that surprise you in different ways and in different places. It's hard to do but when it is done well, it does so much more than just winning an award."
• Branded Content & Entertainment: 24 winners: 1 Grand Prix, 3 Gold, 11 Silver, 9 Bronze - Grand Prix: TBWA\Helsinki, Finland, 'Brändärit (BuyThis) - A Sitcom Where A Fictional Ad Agency Works With Real Clients', Gigantti, Paulig, Atria, Fazer, Vikingline, Metsätissue, LIDL, Sonera, Nissan and Instrumentarium
• Craft - Film: 34 winners: 1 Grand Prix, 7 Gold, 8 Silver, 18 Bronze - Grand Prix: BETC Paris, France, 'The Big Leap', Lacoste
• Craft - Print & Poster: 9 winners: 1 Grand Prix, 2 Gold, 3 Silver, 3 Bronze - Grand Prix: Y&R Prague, Czech Republic, 'Fork', 'Exhaust', 'Kickstarter', 'Piston', PHD Bikes
• Design: 34 winners: 1 Grand Prix, 5 Gold, 10 Silver, 18 Bronze - Grand Prix: INGO Stockholm, Sweden, 'Dill - The Restaurant', LIDL Discount Supermarkets
• Direct: 25 winners: 1 Grand Prix, 3 Gold, 10 Silver, 11 Bronze - Grand Prix: The Cyranos McCann Barcelona, Spain, 'Pay Per Laugh', Teatreneu
• Film: 20 winners: 1 Grand Prix, 3 Gold, 5 Silver, 11 Bronze - Grand Prix: Forsman & Bodenfors Gothenburg, Sweden, 'The Epic Split', Volvo Trucks
• Integrated: 5 winners: 0 Grand Prix, 2 Gold, 1 Silver, 2 Bronze - No Grand Prix awarded
• Interactive: 44 winners: 1 Grand Prix, 6 Gold, 14 Silver, 23 Bronze - Grand Prix: Leo Burnett London, Holler London, Leo Burnett Toronto, Leo Burnett Chicago, UK, '#Likeagirl', P&G
• Innovation: 4 winners: 1 Grand Prix, 3 Innovation Awards - Grand Prix: The Cyranos McCann Barcelona, Spain, 'Pay Per Laugh', Teatreneu
• Media: 44 winners: 1 Grand Prix, 5 Gold, 17 Silver, 21 Bronze - Grand Prix: PHD London, UK, 'The World's First All Lego Ad Break', Warner Bros
• Mobile: 18 winners: 1 Grand Prix, 1 Gold, 8 Silver, 8 Bronze - Grand Prix: R/GA London, UK, 'Beats Music', Beats By Dr. Dre
• Outdoor: 32 winners: 1 Grand Prix, 4 Gold, 10 Silver, 17 Bronze - Grand Prix: adam&eveDDB, UK, 'Front Row', Google
• PR: 31 winners: 1 Grand Prix, 4 Gold, 8 Silver, 18 Bronze - Grand Prix: MSLGroup London, Leo Burnett Toronto, Leo Burnett London, UK, '#Likeagirl', P&G
• Print: 16 winners: 1 Grand Prix, 3 Gold, 5 Silver, 7 Bronze - Grand Prix: Marcel Paris, France, 'Grotesque Apple', 'Disfigured Eggplant', 'Ugly Carrot', 'Ridiculous Potato', 'Failed Lemon', Intermarché
• Promo & Activation: 32 winners: 1 Grand Prix, 4 Gold, 13 Silver, 14 Bronze - Grand Prix: Marcel Paris, France, 'Inglorious Fruits And Vegetables', Intermarché
• Radio: 10 winners: 0 Grand Prix, 0 Gold, 4 Silver, 6 Bronze - No Grand Prix awarded
Other awards
Philip Thomas, CEO of Lions Festivals, said, "With over 2200 people in Helsinki for Eurobest, it had been a fantastic and inspiring Festival with winning work that had showcased Europe's ability and innovation in the field of creativity." Louise Benson, Festival Director for Eurobest added that after such a successful three days in Finland she was now "excited to be bringing the 2015 edition of Eurobest to Antwerp next year."
For more information, go to www.eurobest.com.
