Jung von Matt wins 2022 Genius 100 Inspiration Award

New York Festivals International Advertising Awards has announced its 2022 Genius 100 Inspiration Award winner with "The [uncertain] Four Seasons" created by Jung von Matt AG Germany walking away with the top prize.
Picture Supplied.
Picture Supplied.

The award is in partnership with the Genius 100 Foundation (G100) and honours outstanding purpose-driven creative work that inspires action to create impact.

Entries submitted into the Genius 100 category were judged by a panel of Genius 100 visionaries selected from a cross-section of fields of 100 globally recognised and accomplished minds. This year’s Genius 100 Executive Jury included the late Genius 100 Global Ambassador and Inspiration Award chairman, James Caan, Jose Miguel Sokoloff, Sima Simar, and Don Tapscott.

Purpose-driven work

“We are deeply honoured to win this highly prestigious award. The Genius 100 Inspiration Award is not only about purpose-driven creative work but also about impact to inspire people to act. To have 14 orchestras around the world playing their local version of The [Uncertain] Four Seasons is truly remarkable and outstanding. And we are so happy that more orchestras still join our beloved project with more performances taking place right now and in the near future,” said Joachim Kortlepel, executive creative director, Jung von Matt AG, Germany

The Genius 100 Inspiration Award winner for 2022 “The [uncertain] Four Season” was created by Jung von Matt AG via a partnership between the UN Act Now, digital design agency AKQA, musicians and scientists from around the world, composer Huge Crosthwaite and Monash University's Climate Change Communication Research Hub.

The award-winning campaign combined music theory and a climate algorithm to generate variations of Vivaldi’s Four Season’s composition that represent the dramatic environmental climate changes affecting each season. The algorithm altered the music score to account for predicted changes in rainfall, biodiversity, sea-level rise, and extreme weather events as laid out in the IPCC (Intergovernmental Panel on Climate Change) reports. The composition variations portrayed a future where the world failed to act decisively on global warming.

“For us the challenge and the struggle when talking about climate change is how we translate data into the lived experience. We believe that we need to humanise climate science and climate data so that we can connect more with people. The [Uncertain] Four Seasons is our emotional attempt to show climate data in a new way that people will not only understand but feel. After all, we've seen all the climate crisis pictures, watched all the climate documentaries and seen all the data science graphs – our hope is that by reflecting the risks of climate change in music - as the one universal language everybody speaks - we can help people experience what a radically new aesthetic and lived experience might feel like. Finally, we wanted to offer something that local communities could collectively rally around, discuss, and take direct action through their leaders or the UN’s ActNow platform,” said Kortlepel.

“The [uncertain] Four Seasons” campaign’s goal was to place pressure on world leaders to act decisively at the United Nations Climate Change Conference COP26 that took place in November 2021. At the start of Youth and Public Empowerment Day at COP26 on 5 November 2021, “The [uncertain] Four Seasons” released the performances of 14 orchestras from across six continents – half of which are youth orchestras. The performances elevated the voices of young people in the ongoing movement for climate action and placed and continues to place further pressure on world leaders to sign the Leaders Pledge for Nature and commit to reversing biodiversity loss by 2030.

Inspired by Einstein

“NYF is proud to partner with the Genius 100 Foundation to honour work that engages and inspires others to take action and influence our world in a beneficial manner,” said Scott Rose, executive director, New York Festivals Advertising Awards.

“We are honoured to partner with New York Festivals Advertising Awards to present the G100 “Work of Genius” Inspiration Award. We (G100) are “Inspired by Einstein”, and this very special award celebrates truly inspired, imaginative work which demands attention and fosters undeniable and significant impact,” said Hilarie Viener, chief executive officer, Genius 100 Foundation US.

“Now more than ever, we must recognise how much we can gain from embracing creativity to influence positive change,” said Viener.

To view all the 2022 New York Festivals Advertising Awards winners click here.

Read more: climate change, award

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