Twitter, Amazon team up for in-app purchasing
The new feature called #AmazonCart allows people to link their Twitter and Amazon accounts for in-app purchases.
"We know that discovering products and services on Twitter is natural and we always look for ways to make that easier for users," said Twitter spokesman Will Stickney in a statement.
"That's why we built this capability through our relationship with Amazon," he added.
Terms of the deal were not announced.
Amazon made the announcement in a tweet, calling it an exciting new way to add Amazon products to your cart, without leaving Twitter.
Amazon spokesman Julie Law, in a statement, explained the process: "It's simple. When a customer discovers a tweet from their favorite artist, expert, brand, or friend with an Amazon.com product link, they simply add '#AmazonCart' to their reply on Twitter and the product is added to their Amazon.com Shopping Cart," she said.
"Customers who have not connected their Twitter and Amazon.com accounts will receive a reply tweet asking them to connect their accounts to enable the new feature," she said.
The Amazon website explains the process, showing how Twitter users can select items and then later go to the Amazon site for payment.
The service is available for customers of Amazon in the United States and in Britain, where it is called #AmazonBasket.
Some reports pointed out a potential privacy issue: that because tweets are mostly public, the Amazon purchases would likely be visible on Twitter.
Source: AFP via I-Net Bridge
Source: I-Net Bridge
For more than two decades, I-Net Bridge has been one of South Africa’s preferred electronic providers of innovative solutions, data of the highest calibre, reliable platforms and excellent supporting systems. Our products include workstations, web applications and data feeds packaged with in-depth news and powerful analytical tools empowering clients to make meaningful decisions.
We pride ourselves on our wide variety of in-house skills, encompassing multiple platforms and applications. These skills enable us to not only function as a first class facility, but also design, implement and support all our client needs at a level that confirms I-Net Bridge a leader in its field.
Go to: http://www.inet.co.zaRelated
African publishing is being revolutionised – report explores trends in 6 countries 5 Nov 2024 Afreximbank launches Canex Prize for Publishing in Africa to promote literary excellence 22 May 2024 E&M leaders need to be innovative going forward, says PwC Africa Entertainment & Media Outlook 2023 - 2027 7 Nov 2023 City Press denies 'brown envelope' allegations 11 Oct 2023 Why agencies should give clients access to their ad accounts 4 Jul 2023 Organic & Natural Products Expo to return in September 30 Jun 2023
