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Research Analysis United States

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    May 2013 US search engine rankings

    RESTON, US: comScore, Inc recently released its monthly comScore qSearch analysis of the US search marketplace. Google Sites led the explicit core search market in May with 66.7% of search queries conducted.
    May 2013 US search engine rankings

    US explicit core search

    Google Sites led the US explicit core search market in May with 66.7% market share (up 0.2 percentage points), followed by Microsoft Sites with 17.4% (up 0.1 percentage points) and Yahoo! Sites with 11.9%. Ask Network accounted for 2.7% of explicit core searches, followed by AOL, Inc. with 1.3%.

    comScore Explicit Core Search Share Report* May 2013 vs April 2013 Total US - Home & Work Locations (Source: comScore qSearch)
    Core Search Entity Explicit Core Search Share (%)
    Apr-13 May-13 Point Change
    Total Explicit Core Search 100.0% 100.0% N/A
    Google Sites 66.5% 66.7% 0.2
    Microsoft Sites 17.3% 17.4% 0.1
    Yahoo! Sites 12.0% 11.9% -0.1
    Ask Network 2.7% 2.7% 0.0
    AOL, Inc. 1.5% 1.3% -0.2

    *"Explicit Core Search" excludes contextually driven searches that do not reflect specific user intent to interact with the search results.

    20 billion explicit core searches were conducted in May, with Google Sites ranking first with 13.4 billion. Microsoft Sites ranked second with 3.5 billion searches (up 1%), followed by Yahoo! Sites with 2.4 billion, Ask Network with 547 million (up 1%) and AOL, Inc. with 266 million.

    comScore Explicit Core Search Query Report May 2013 vs April 2013 Total US - Home & Work Locations (Source: comScore qSearch
    Core Search Entity Explicit Core Search Queries (MM)
    Apr-13 May-13 Percent Change
    Total Explicit Core Search 20,016 20,032 0%
    Google Sites 13,317 13,353 0%
    Microsoft Sites 3,467 3,490 1%
    Yahoo! Sites 2,403 2,375 -1%
    Ask Network 539 547 1%
    AOL, Inc. 290 266 -8%

    'Powered By' reporting

    In May, 68.6% of searches carried organic search results from Google (up 0.1 percentage points), while 26.7% of searches were powered by Bing.

    Source: comScore

    comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and the preferred source of digital marketing intelligence.

    Go to: http://www.comscore.com
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