February 2013 US smartphone subscriber market share
This most recent data release represents the 100th month of data collection for MobiLens, a leading mobile measurement product that was first delivered to clients in November 2004 as the flagship product of M:Metrics (later acquired by comScore). Since then, MobiLens has delivered the market with important mobile marketing insights and trends, including market share information, user demographics, device usage and characteristics, and mobile media behaviour.
comScore MobiLens currently boasts the following:
• 8 countries of reporting (US, UK, France, Germany, Spain, Italy, Canada, and Japan)
• 100 monthly data collection cycles dating back to 2004
• 1,176 surveys fielded
• 3,124m total survey respondents
Smartphone OEM market share
133.7 million people in the US owned smartphones (57% mobile market penetration) during the three months ending in February, up 8% since November. Apple ranked as the top OEM with 38.9% of US smartphone subscribers (up 3.9 percentage points from November). Samsung ranked second with 21.3% market share (up 1 percentage point), followed by HTC with 9.3% share, Motorola with 8.4% and LG with 6.8%.
| Top Smartphone OEMs 3 Month Avg. Ending Feb. 2013 vs 3 Month Avg. Ending Nov. 2012 Total US Smartphone Subscribers Age 13+ (Source: comScore MobiLens) | |||
|---|---|---|---|
| Share (%) of Smartphone Subscribers | |||
| Nov-12 | Feb-13 | Point Change | |
| Total Mobile Subscribers | 100.0% | 100.0% | N/A |
| Apple | 35.0% | 38.9% | 3.9 |
| Samsung | 20.3% | 21.3% | 1.0 |
| HTC | 11.0% | 9.3% | -1.7 |
| Motorola | 9.5% | 8.4% | -1.1 |
| LG | 7.0% | 6.8% | -0.2 |
Smartphone platform market share
Google Android ranked as the top smartphone platform with 51.7% market share, while Apple's share increased 3.9 percentage points to 38.9%. BlackBerry ranked third with 5.4% share, followed by Microsoft (3.2%) and Symbian (0.5%).
| Top Smartphone Platforms 3 Month Avg. Ending Feb. 2013 vs 3 Month Avg. Ending Nov. 2012 Total US Smartphone Subscribers Age 13+ (Source: comScore MobiLens) | |||
|---|---|---|---|
| Share (%) of Smartphone Subscribers | |||
| Nov-12 | Feb-13 | Point Change | |
| Total Smartphone Subscribers | 100.0% | 100.0% | N/A |
| 53.7% | 51.7% | -2.0 | |
| Apple | 35.0% | 38.9% | 3.9 |
| BlackBerry | 7.3% | 5.4% | -1.9 |
| Microsoft | 3.0% | 3.2% | 0.2 |
| Symbian | 0.5% | 0.5% | 0.0 |
About MobiLens
MobiLens data is derived from an intelligent online survey of a nationally representative sample of mobile subscribers age 13 and older. Data on mobile phone usage refers to a respondent's primary mobile phone and does not include data related to a respondent's secondary device.
Source: comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and the preferred source of digital marketing intelligence.
Go to: http://www.comscore.com
