For the holiday season-to-date US$35bn has been spent online, marking a 13% increase versus the corresponding days last year. The most recent week achieved record-setting levels of online spending, eclipsing US$7bn in sales for the first time ever. Four individual days surpassed US$1bn in spending, led by Green Monday at US$1.275bn.
| 2012 Holiday Season To Date vs. Corresponding Days* in 2011 Non-Travel (Retail) Spending Excludes Auctions and Large Corporate Purchases Total US - Home & Work Locations (Source: comScore, Inc) | |||
|---|---|---|---|
| Millions (US$) | |||
| 2011 | 2012 | Percent Change | |
| November 1-December 16 | US$31,067 | US$35,004 | 13% |
| Thanksgiving Day (Nov. 22) | US$479 | US$633 | 32% |
| Black Friday (Nov. 23) | US$816 | US$1,042 | 28% |
| Thanksgiving Weekend (Nov. 24-25) | US$1,031 | US$1,187 | 15% |
| Cyber Monday (Nov. 26) | US$1,251 | US$1,465 | 17% |
| Green Monday | US$1,133 | US$1,275 | 13% |
| Week of Dec. 10-16 | US$6,286 | US$7,019 | 12% |
*Corresponding days based on corresponding shopping days (November 3 thru December 18, 2011)
"We expected this past week to be record-setting and it clearly was, with an impressive spending total of more than US$7bn - an average of more than US$1bn in spending per day," said comScore chairman Gian Fulgoni. "This current week, which kicked off with Free Shipping Day on Monday the 17th, will be critical in making up some ground on a season-to-date growth rate that remains below initial expectations at 13% following a prolonged post-Cyber Monday lull. With many retailers extending their free shipping offers into Tuesday and Wednesday of this week, we just may see the sort of late-season jolt needed to push growth rates back into the mid-teens."
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and the preferred source of digital marketing intelligence.
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