US Explicit Core Search
Google Sites led the US explicit core search market in March with 66.4% market share, followed by Microsoft Sites with 15.3% and Yahoo! Sites with 13.7%. Ask Network accounted for 3.0% of explicit core searches, followed by AOL, Inc. with 1.6%.
| comScore Explicit Core Search Share Report* March 2012 vs. February 2012 Total US - Home & Work Locations (Source: comScore qSearch) | |||
|---|---|---|---|
| Core Search Entity | Explicit Core Search Share (%) | ||
| Feb-12 | Mar-12 | Point Change | |
| Total Explicit Core Search | 100.0% | 100.0% | N/A |
| Google Sites | 66.4% | 66.4% | 0.0 |
| Microsoft Sites | 15.3% | 15.3% | 0.0 |
| Yahoo! Sites | 13.8% | 13.7% | -0.1 |
| Ask Network | 3.0% | 3.0% | 0.0 |
| AOL, Inc. | 1.5% | 1.6% | 0.1 |
*"Explicit Core Search" excludes contextually driven searches that do not reflect specific user intent to interact with the search results.
18.4 billion explicit core searches were conducted in March, with Google Sites ranking first with 12.2 billion (up 4%). Microsoft Sites ranked second with 2.8 billion searches (up 5%), followed by Yahoo! Sites with 2.5 billion (up 4%), Ask Network with 555 million (up 4%) and AOL, Inc. with 285 million (up 7%).
| comScore Explicit Core Search Query Report March 2012 vs. February 2012 Total US - Home & Work Locations (Source: comScore qSearch) | |||
|---|---|---|---|
| Core Search Entity | Explicit Core Search Queries (MM) | ||
| Feb-12 | Mar-12 | Percent Change | |
| Total Explicit Core Search | 17,588 | 18,358 | 4% |
| Google Sites | 11,673 | 12,187 | 4% |
| Microsoft Sites | 2,684 | 2,808 | 5% |
| Yahoo! Sites | 2,430 | 2,523 | 4% |
| Ask Network | 535 | 555 | 4% |
| AOL, Inc. | 266 | 285 | 7% |
In March, 68.6% of searches carried organic search results from Google, while 25.9% of searches were powered by Bing (versus 26.2% in February).
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and the preferred source of digital marketing intelligence.
Go to: http://www.comscore.com
