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October 2011 US mobile subscriber market share
RESTON, US: comScore, Inc, a leader in measuring the digital world, has released data from the comScore MobiLens service, reporting key trends in the US mobile phone industry during the three month average period ending October 2011.
The study surveyed more than 30 000 US mobile subscribers and found Samsung to be the top handset manufacturer overall with 25.5% market share. Google Android continued to gain ground in the smartphone market reaching 46.3% market share.
OEM market share
For the three-month average period ending in October, 234 million Americans age 13 and older used mobile devices. Device manufacturer Samsung ranked as the top OEM with 25.5% of US mobile subscribers, followed by LG with 20.6% share and Motorola with 13.6% share. Apple strengthened its position at #4 with 10.8% share of mobile subscribers (up 1.3 percentage points), while RIM rounded out the top five with 6.6% share.
| Top Mobile OEMs 3 Month Avg. Ending Oct. 2011 vs. 3 Month Avg. Ending Jul. 2011 Total US Mobile Subscribers (Smartphone & Non Smartphone) Ages 13+ (Source: comScore MobiLens) | |||
|---|---|---|---|
| Share (%) of Mobile Subscribers | |||
| Jul-11 | Oct-11 | Point Change | |
| Total Mobile Subscribers | 100.0% | 100.0% | N/A |
| Samsung | 25.5% | 25.5% | 0.0 |
| LG | 20.9% | 20.6% | -0.3 |
| Motorola | 14.1% | 13.6% | -0.5 |
| Apple | 9.5% | 10.8% | 1.3 |
| RIM | 7.6% | 6.6% | -1.0 |
Smartphone platform market share
90 million people in the US owned smartphones during the three months ending in October, up 10% from the preceding three month period. Google Android ranked as the top smartphone platform with 46.3% market share, up 4.4 percentage points from the prior three-month period. Apple maintained its #2 position, growing 1.0 percentage point to 28.1% of the smartphone market. RIM ranked third with 17.2% share, followed by Microsoft (5.4%) and Symbian (1.6%).
| Top Smartphone Platforms 3 Month Avg. Ending Oct. 2011 vs. 3 Month Avg. Ending Jul. 2011 Total US Smartphone Subscribers Ages 13+ (Source: comScore MobiLens) | |||
|---|---|---|---|
| Share (%) of Smartphone Subscribers | |||
| Jul-11 | Oct-11 | Point Change | |
| Total Smartphone Subscribers | 100.0% | 100.0% | N/A |
| 41.9% | 46.3% | 4.4 | |
| Apple | 27.1% | 28.1% | 1.0 |
| RIM | 21.7% | 17.2% | -4.5 |
| Microsoft | 5.7% | 5.4% | -0.3 |
| Symbian | 1.9% | 1.6% | -0.3 |
Mobile content usage
In October, 71.8% of US mobile subscribers used text messaging on their mobile device, up 1.8 percentage points. Browsers were used by 44.0% of subscribers (up 2.9 percentage points), while downloaded applications were used by 43.8% (up 3.2 percentage points). Accessing of social networking sites or blogs increased 2.2 percentage points to 32.3% of mobile subscribers. Game-playing was done by 29.2% of the mobile audience (up 1.4 percentage points), while 21.2% listened to music on their phones (up 0.9 percentage points).
| Mobile Content Usage 3 Month Avg. Ending Oct. 2011 vs. 3 Month Avg. Ending Jul. 2011 Total US Mobile Subscribers (Smartphone & Non-Smartphone) Ages 13+ (Source: comScore MobiLens) | |||
|---|---|---|---|
| Share (%) of Mobile Subscribers | |||
| Jul-11 | Oct-11 | Point Change | |
| Total Mobile Subscribers | 100.0% | 100.0% | N/A |
| Sent text message to another phone | 70.0% | 71.8% | 1.8 |
| Used browser | 41.1% | 44.0% | 2.9 |
| Used downloaded apps | 40.6% | 43.8% | 3.2 |
| Accessed social networking site or blog | 30.1% | 32.3% | 2.2 |
| Played Games | 27.8% | 29.2% | 1.4 |
| Listened to music on mobile phone | 20.3% | 21.2% | 0.9 |
About MobiLens
MobiLens data is derived from an intelligent online survey of a nationally representative sample of mobile subscribers age 13 and above. Data on mobile phone usage refers to a respondent's primary mobile phone and does not include data related to a respondent's secondary device.
Source: comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and the preferred source of digital marketing intelligence.
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