Top 50 US web properties for October 2011
RESTON, US: comScore, Inc has released its monthly analysis of US web activity at the top online properties for October 2011 based on data from the comScore Media Metrix service.
The annual McDonald's Monopoly game and a large Powerball jackpot drove millions of prize-hungry visitors to the Lotto/Sweepstakes category in October. Sweetest Day and Halloween prompted a seasonal spike in traffic at Flowers/Gifts/Greetings sites and E-Card sites.
"Lotto and Sweepstakes sites saw big gains in October, with the popular McDonald's Monopoly game generating widespread interest," said Jeff Hackett, executive vice president of comScore. "Of course October is also the month of Halloween, which generated a predictable surge in retail gifts and greetings, as well as sending of e-cards."
Source: comScore
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