Twitter tops Facebook in mobile ads: survey
The report by the research firm eMarketer said Facebook, which just rolled out mobile ads for the first time this year, will likely overtake Twitter by 2013 but will not come close to matching Google.
The report estimated Google will take in 2012 mobile ad revenues of US$1.4bn, or more than half the total for the United States of US$2.6bn.
Internet radio group Pandora is expected to be second with US$226m, followed by Twitter with US$129.7m.
Facebook was expected to see some US$72.7m from mobile ads, just behind Apple's US$75m, the survey indicates.
However, eMarketer forecast that Facebook will rise to number two in the US market by 2013 with US$387m in mobile ads and will take in US$629m by 2014.
Twitter gets revenues from mobile through so-called "promoted tweets," which make up a large portion of the group's revenues, eMarketer said.
Facebook gets most of its revenue from its Marketplace advertising platform, mostly ads that display on the right-hand side of Facebook's desktop experience, but not mobile.
Facebook recently began placing ads in the user's newsfeed, including on mobile devices.
Source: AFP via I-Net Bridge
Source: I-Net Bridge
For more than two decades, I-Net Bridge has been one of South Africa’s preferred electronic providers of innovative solutions, data of the highest calibre, reliable platforms and excellent supporting systems. Our products include workstations, web applications and data feeds packaged with in-depth news and powerful analytical tools empowering clients to make meaningful decisions.
We pride ourselves on our wide variety of in-house skills, encompassing multiple platforms and applications. These skills enable us to not only function as a first class facility, but also design, implement and support all our client needs at a level that confirms I-Net Bridge a leader in its field.
Go to: http://www.inet.co.za