MediaCom is M&M Media Agency of the Year 2010

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At the ceremony in London earlier this week, Stephan Allan, chairman and CEO of MediaCom Worldwide, picked up the award on behalf of the network. MediaCom also picked up five awards for individual campaigns for Dell, Shell, EA and two for Gillette and received two Highly Commended mentions.

The extent of MediaCom's domination was underlined by the number of campaigns that the network had shortlisted -18 entries across nine categories - which was the highest amount by a single agency network.

Highlighting cross-market thinking

Allan said: "Following the success of our agency at the M&M Awards last night, we have now secured three consecutive Global Agency of the Year titles including the 2009 M&M International Agency of the Year and the 2010 Festival of Media Agency Network of the Year. These wins highlight the genuine cross-market thinking of our network and reward the tremendous efforts of our staff, who work hard to produce excellent work for our clients. I am extremely proud of what we have achieved so far, and I look forward to raising the bar even further."

MediaCom's full list of winners was as follows:

• Best Campaign for Reaching Business & Political Decision Makers - MediaCom India, Dell Heroes;
  
• Best International Corporate Branding / CSR Campaign - MediaCom International, Shell helps drivers save fuel;
  
• Best International Communication Strategy - MediaCom India, Gillette Mach 3: Women Against Lazy Stubble;
  
• The International Targeting Award - MediaCom International, Battlefield Bad Company 2 Launch;
  
• The Effectiveness Award - MediaCom India, Gillette Mach 3: Women Against Lazy Stubble.

Highly Commended mentions:

• Best International Launch Campaign - MediaCom International, Battlefield Bad Company 2 Launch;
  
• The Effectiveness Award - MediaCom Philippines, Downy Vanguard.

About MediaCom

MediaCom is one of the world's largest Media Communication Specialists, with billings exceeding US$23 billion (about R163 billion) (Source: RECMA) and 111 offices in 89 countries around the globe. The MediaCom family of companies includes MediaCom Interaction, the global digital and interactive marketing agency, with future-forward proprietary technology that works to grow clients' businesses; MediaCom Direct, the direct response experts, creating close, measured connections with consumers; the MediaCom ESP, entertainment and sponsorship specialists that connect brands to consumers when they are most open to product messages; and MediaCom Business Science, focused on helping clients achieve maximum sales return. MediaCom Worldwide is a member of WPP www.mediacom.com.