Amongst its findings, the study showed strong growth in September 2011 for the career services and development category with a 14% increase in unique visitors from the previous month.
In September 2011, nearly 30% of the European online audience (108.4 million unique people) visited sites in the career services and development category, reflecting the most unique visitors the category has seen to date. Within the category, the training and education sub-category experienced the highest growth with a 28% increase, followed by Job Search with a 21% increase.
Among the top career services and development sites for September 2011, Monster Inc. received the most unique visitors at 9.4 million unique people. Indeed.com followed, with 8.3 million unique visitors, reflecting a sizeable 39% growth from the previous month. Jobrapido, an aggregator of listings from other job sites, ranked third, drawing 7.7 million visitors in September. The fourth largest site in the career services and development category was Espace Emploi International, a site for French companies and French nationals listing international vacancies, which attracted nearly 5 million unique visitors in September 2011.
|Top Career Services and Development Sites in Europe by Unique Visitors (000) September 2011 vs. August 2011 Total European Audience, Age 15+, Home and Work Locations (Source: comScore Media Metrix)|
|Property||Total Unique Visitors (000)|
|Sep-2011||% Change from Aug-2011|
|Total Internet : Total Audience||373,433||0%|
|Career Services and Development||108,395||14%|
|Espace Emploi International||4,978||-5%|
|Bundesagentur für Arbeit||4,024||9%|
|JSC Rabota dlya Was||3,594||12%|
Google Sites continued to rank as the top European web property in September with 341.1 million unique visitors, reaching more than 91% of the total European Internet audience. Microsoft Sites ranked second with 263.3 million visitors (70.5% reach), followed closely by Facebook.com in third place with 250 million visitors (66.9% reach). Russian social network VKontakte continued to display the highest average engagement among top properties, with Europeans spending 427 minutes (7.1 hours) on the site.
Among the fastest growing properties in Europe from the August to September were the Dublin-based digital media company Populis (up 44%), Czech portal Seznam.cz (up 25%), and gaming site EA Online (up 16%). Italian telecommunications operator Wind Telecomunicazioni and the Mozilla Organisation also showed substantial increases in traffic of 15% and 14%, respectively.
|Top 15 Fastest Growing Properties in Europe by Total Unique Visitors (000) September 2011 vs. August 2011 Total Europe Audience, Age 15+, Home and Work Locations (Source: comScore Media Metrix)|
|Properties||Total Unique Visitors (000)|
|Total Internet : Total Audience||372,066||373,433||0%|
|The Mozilla Organisation||58,041||66,428||14%|
|New York Times Digital||17,304||19,351||12%|
|RCS Media Group||13,744||15,347||12%|
|Ucoz Web Services||28,219||31,162||10%|
Below is a snapshot of European Internet usage in the 18 reportable markets for which comScore provides individual reporting. In September 2011, Russia overtook Germany as the market with the highest number of unique visitors online. The UK showed the highest engagement, with users spending an average of nearly 36 hours online in September.
|Overview of European Internet Usage by Country Ranked by Total Unique Visitors (000) September 2011 Total Europe Audience, Age 15+, Home and Work Locations (Source: comScore Media Metrix)|
|Total Unique Visitors (000)||Average Hours per Visitor||Average Pages per Visitor|
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