Emerging trends which could soon be hitting shelves in the UK

• A fat reducing, muscle increasing ingredient, CLA, has started to appear in consumer products. 'Power Yogurt' launched in the US is the first yogurt to contain the ingredient which is little known among consumers. If the yogurt is successful we could see CLA popping up in more food on shelves.
  
• Although the super vegetable Moroheiya has been around for centuries and was in fact used in ancient Egypt, its high nutritional value is only just starting to be widely known among consumers. The super vegetable is claimed to be more nutritious than spinach, carrots or broccoli. It has been used in a new noodle mix launched in America, which, thanks to Moroheiya, promises be nutritious, fat free, and to contain no artificial colours, no MSG and no cholesterol.

'Oh, did we laugh'

• Anti-energy is the claim of the US 'Dream Water 0-Calorie Sleep Drink'. The drink, which is said to aid sleep, is available in either lullaby Lemon with hints of tea or Dream of Kiwi and plum, as well in the form of a shot.
  
• Laughing gas is the latest ingredient in relaxation drinks in Russia. The 'Avia relax drinking water' containing the gas has been launched to help anxious flyers. The manufacturers of the water say it is a safer alternative to drinking alcohol in a bid to overcome fear of flying.

Cesar Pereira, research manager at Product Launch Analytics said: "New products containing innovative ingredients such as fat reducing CLA are important in helping to predict trends. Innovations in functional food and drink are gaining more and more momentum and will begin to filter through to the shelves in the UK soon."