Francine Robbens new PRGN president
Robbens will lead the worldwide network of 42 independently-owned public relations agencies on six continents. She takes over the helm from Patricia Pérez of Los Angeles, California-based PR firm VPE Public Relations.
"I am extremely honoured to have been elected to lead this world-class communications network," said Robbens. "At a time when global communication is not only desired, but essential, the ability to share information and resources across global markets is an enormous advantage for clients. As president, I will be aiding in the extraordinary exchange of ideas among PRGN's talented and knowledgeable members, as they lead the way in defining the communications industry."
PRP, Public Relations Partners, has been part of PRGN since 2003. As partner at PRP, Robbens specialises in strategic consultancy and coaching public relations and public affairs, environmental, community and awareness programs and crisis preparedness. Robbens also serves as part of the PRGN Executive Committee.
PRGN has also named Mark Paterson, managing director at Melbourne, Australia's Currie Communications, as president-elect. A former award-winning journalist and newspaper editor, Paterson specialises in high-level strategic counsel, media relations, strategic planning, brand positioning and crisis management.
PRGN added three new agency members located respectively in France, Switzerland and Brazil. Joining the organisation are YESwecan Public Relations in Paris, France, Cabinet Privé de Conseils in Geneva, Switzerland and LVBA Comunicação Public Relations in São Paulo, Brazil, expanding the network's global reach and capabilities to a total of 24 countries in all.
For more information go to www.prgn.com.
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