
Subscribe & Follow
Going places Google Street View hasn't been
The Dunlop Grandtrek Uncharted journey took the brand to all nine provinces in South Africa, seeking out roads far from the beaten track that could be added using a special 360° camera. The tyres selected for the journey included the Dunlop AT3G, AT25 and the recently launched AT5. This allowed for a mix of roads from tar and gravel, to the seriously rough stuff only the most adventurous would even consider tackling.
This confidence to go anywhere is exactly what inspired Dunlop to embark on Grandtrek Uncharted. “The journey should be just as exciting as the destination. In the old days, adventurers would map out new places they discovered. We wanted to capture some of this spirit and show customers that our Grandtrek range allows them to go places that even Google hasn’t yet been. We’re very excited as this is unique and something no other tyre manufacturer has ever done. With Dunlop Grandtrek, you can take the road…even when there isn’t one,“ said Riaz Haffejee, CEO of Sumitomo Rubber South Africa.
The Grandtrek Uncharted 360° footage has been uploaded to the Google Street View platform. Consumers who want to view some of the footage, as well as the destinations visited, can log onto www.grandtrek.co.za and view the dedicated experience videos. These have also been uploaded to the Dunlop SA social media accounts on Instagram, Facebook, LinkedIn and Twitter, as well as the YouTube channel.
For more information on how Dunlop Grandtrek tyres can take you to places uncharted visit www.grandtrek.co.za.
About SRSA
Sumitomo Rubber South Africa (Pty) Ltd (SRSA) is owned by Japanese listed company Sumitomo Rubber Industries Ltd (SRI), situated in Kobe, Japan. SRI is one of the leading premium manufacturers of automotive tyres and industrial rubber products in the world. The existing South African plant in Ladysmith (founded in 1973) currently produces passenger car, sport utility vehicle, light truck and truck and bus radial tyres, which are sold in South Africa and exported across Africa and other countries.
- Beware of your spare11 Mar 10:25
- Dunlop Tyres SA urges South Africans to prioritise tyre safety amid festive season tragedies30 Jan 16:06
- Got a flat tyre from rocks or spikes? This is the role tyres play in getting you to safety21 Jan 12:38
- Dunlop Tyres SA emphasises road safety as South Africa returns to school13 Jan 16:13
- Dunlop strengthens global position with strategic acquisition10 Jan 14:41
Related
Dunlop strengthens global position with strategic acquisition 10 Jan 2025 High temperatures and snakes: Steps to take to stay safe 20 Dec 2024 Drivers: Prepare to drive responsibly over the festive period 17 Dec 2024 Dunlop Sure provides South African drivers with “damaged beyond repair” offer 26 Nov 2024 Here’s what happens to your car’s tyres in wet weather - and how you can keep safe 10 Jul 2024 Don’t fit the wrong tyre profile this holiday 1 Jul 2024
