
Subscribe & Follow
Jobs
- Receptionist Blackheath
- Senior Bookkeeper Somerset West
Employing innovative ideas for sustainable agriculture

Dr Philip Theunissen, an agricultural economist, challenged attendees to explore all opportunities to maintain and expand farm profits.
"Productivity improvement, sprouting from innovation and the application of technology, is the prime source of economic growth in agriculture," he said. "The reason why farmers can produce food for a burgeoning population at an ever lower cost, is due to ongoing farming improvements. The reality is that optimal profit is not an end destination, but rather an elusive objective to be continually pursued through the application of experience and technology."
TLU SA’s view has always been that socially and economically healthy local communities can only be maintained by a flourishing commercial agricultural sector. In his overview of the South African economy, well-known agricultural economist Ulrich Joubert focussed on various vital aspects of the agricultural sector.
"The rand is very sensitive to international changes and local uncertainties," he says. "In the long term, one can expect the rand to decline against more prominent currencies, and this should focus our attention on problems in the agricultural sector."
Combatting industry challenges
Despite the general consensus on the importance of the commercial agricultural sector for a healthy economy, increasing challenges continue to plague the sector. "Factors like failed land redistribution projects, the threat of expropriation without compensation, agriculturally-hostile legislation, the collapse of infrastructure on practically all levels, climate challenges and ongoing economic decline contribute to the vulnerability of the sector," said Meintjes.
During the congress, Terence Corrigan, project manager at the South African Institute for Race Relations, emphasised the vital importance of private ownership as the basis for economic growth. "Don’t put your trust in foreign countries to save us. We are just not that important to them. What matters is how we organise in South Africa, how we fight for the retention of private ownership rights.
"We are not going to win this argument by canvassing the president and politicians. We need to change the perception of the broader population by building persuasive arguments for education and a middleclass lifestyle to expose more people to a new and sustainable perspective.
Exploring technological opportunities
Change specialist Juanita Vorster encouraged attendees to convert challenges into opportunities by embracing change and welcoming disruption and innovation through technology. "Whatever worked in the past, in all likelihood won't work in the future," she says. "That which is foreign to us now will be the norm in a few years. It is important to change, and it takes much courage, but you have to choose while choice is still an option."
Related
#BizTrends2025: Adapting agriculture - key trends and strategies for a sustainable future 21 Jan 2025 #BizTrends2025: Curating the future - the transformation of food security in South Africa 13 Jan 2025 Persistent growth: How IoT solutions could revolutionise agritech 19 Nov 2024 AfriGIS wins prestigious global hackathon on sustainable finance 22 Oct 2024 FoodForward SA seeks to empower communities through food garden initiative 14 May 2024 Woolworths launches Farming for the Future campaign to tackle climate challenges 11 Apr 2024
