Nigeria's advertising industry worth N500bn, says APCON
Under a current assessment by the sector operators, the worth of Nigeria's advertising industry has been put at over N500bn (about R34bn).
Chairman of the Advertising Practitioners Council of Nigeria (APCON), Chris Doghudje disclosed this profile at this year's advertising forum, held in Lagos yesterday, noting that the sector had come of age and can now be placed on the same pedestal with its counterparts in the developed economies.
The theme of the forum is Who is Killing Advertising?.
Note: the figure of N500bn is correct; the original article quoted the incorrect figure of N5bn.
