Valprè donates 600 trees as part of recycling-tree planting initiative

The tree planting originated from a recycling initiative Valprè recently held at the FNB Whisky Live Festival in Sandton, where Valprè confirmed its commitment to planting three trees for every 10 of its PET bottles returned to the Valprè stand at the festival, tying in with the PlantBottle Packaging technology that Valprè's PET bottles are made from. The breakthrough innovation in packaging is the first-ever fully recyclable PET plastic beverage bottle made up to 30% from plants.

Two hundred and fifty two trees were planted over the course of two weeks. The remaining 348 trees were donated to ensure each of the six schools would receive 100 trees.

Speaking about the initiative, Sharon Keith, Marketing Director for Coca-Cola South Africa, says: "Valprè Spring Water is a premium brand that cares for the environment and aims to educate consumers to make decisions that are in the best interest of our environment and its sustainability. We hope our latest project will inspire the youth to think about tomorrow".

Dr Andrew Venter, CEO of the Wildlands Conservation Trust echoes Keith's sentiments, "Coca-Cola is a longstanding partner of the trust and have always been passionate about supporting our vision of 'a sustainable future for all'. Wildlands are so grateful to have partners that are focused on sustainability as we cannot make a significant impact on our own; we need everyone to be inspired to make a difference for the sake of future generations".

Consistent with Valprè's ethos of caring for the environment, the company planted trees at schools in the Refilwe Township in Cullinan and the Zithobeni Township in Bronkhorstpruit to raise awareness amongst the youth - the next generation of conservation activists. The six schools that benefitted are Sedibeng Primary School, Chokoe Primary School, Laerskool Witpoort, Kgoro Primary School, Vezulwazi Primary School and Dan Kutumela Secondary School.