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Management & Leadership South Africa

Are your staff engagement tools a financial black hole?

Engaged employees drive innovation and move the organisation forward, which is crucial if you want to create a culture of high performance. Yet global statistics indicate that less than a third of staff are actually engaged.
Are your staff engagement tools a financial black hole?

This has a direct effect on the bottom line: a recent study from the US showed that a disengaged employee costs an organisation approximately $3,400 for every $10,000 in annual salary. In a similar vein, research in the UK found that companies with low engagement scores earn an operating income 32.7% lower than companies with more engaged employees, while those with a highly engaged workforce experience a 19.2% growth in operating income over a 12-month period.

Deon Kruger, CEO of The human.kind Group
Deon Kruger, CEO of The human.kind Group

There is a cost-effective way to curb these losses, says Deon Kruger, CEO of The human.kind Group. It is called touch.relevance, a strategic management tool developed to improve interaction and information sharing. Kruger says that touch.relevance helps to:

  • break down silos
  • connect people
  • facilitate shared understanding
  • transfer knowledge, and
  • encourage interaction and feedback

"The net result is a dynamic business environment in which high performance individuals can flourish. We create it by combining our deep insight into human nature with communication science and current technology to build social eco-systems that incorporate the principles of modern social behaviour," says Kruger.

"This behaviour, commonplace among Millennials who are the fastest growing segment in the workforce, is gradually gaining traction with employees in most age groups. touch.relevance can be applied to all forms of engagement - from the simplest to the most complex."

The human.kind Group sees touch.relevance as the perfect solution for a number of scenarios, including:

  • Motivating people
  • Creating a culture of innovation
  • Achieving EXCO alignment
  • Effective project management
  • Employee lifecycle management
  • Evaluating performance
  • Managing change
  • Cross-border communication
  • Stakeholder onboarding, and
  • Training and skills development

He adds that the best thing about touch.relevance is its analytics engine. "Real-time reporting highlights comprehension and compliance on a user-friendly dashboard. Both the rational and emotional impact of engagements can be measured down to individual level, and this means that proving staff engagement levels is easy and accurate."

Kruger says that, rather than pouring their resources into a financial black hole by using outdated engagement methods that have little - if any - impact, companies should invest in a tool that helps them get the greatest benefit from their most valuable asset - their people.

Contact Deon Kruger at 011 447 1211 or az.oc.askh@noed, or visit www.thehumankindgroup.co.za for a demonstration of touch.relevance.

Are your staff engagement tools a financial black hole?


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