"We are pleased to announce our first entry into television advertising, through the popular DStv kykNET programme Kwêla," says Peter Olyott, CEO of Indwe. "We're a proudly South African company with a national footprint and we're excited to be associated with a brand that reflects the diversity of our country and its people."
The idea behind the competition is to encourage residents to promote their local town, and bring attention to the attractions in their area. After two rounds of voting, there will be nine towns vying for the title and each finalist gets a turn to host a festival, which will be featured on Kwêla. The public votes for their favourite town and at the end of July the winner will be announced as the Kwêla Dorp van die Jaar 2015.
